Facebook QR Code Generator: Create Your Own QR Code for Facebook

What is a Facebook QR Code?

A Facebook QR Code allows you to redirect users to your Facebook page to like or follow your business. While Facebook provides a default option, you can still use a QR Code solution to create customized landing pages to drive traffic to your Facebook profile or page.

Does Facebook have a QR Code?

Yes, Facebook does have a QR Code that lets users scan to visit your business page. You can find this QR Code while editing your page’s info. You can share it across multiple channels to gain traction for your page and improve business growth.

Drawbacks of Facebook’s default QR Code

1. You cannot track the performance of the QR Code.
2. You can’t customize the QR Code.
3. You cannot select the error correction level.
4. You cannot download the QR Code in the format you require.
5. You can only link to your business page and not a specific Facebook post.
6. You cannot integrate with other software to create automated workflows.

How to get a QR Code for your Facebook page

• Step 1: Go to your Facebook page
• Log in to your Facebook account and navigate to your page
• Step 2: Copy Facebook page URL
• Copy the URL of the Facebook page you want to drive traffic to
• Step 3: Uniqode's QR Code generator
• Go to Uniqode's QR Code generator
• Step 4: Select campaign type
• Select ‘Facebook Page’ from the list of campaign types

• Step 5: Set up your Facebook QR Code
• Paste your Facebook page URL, add a header and logo, and change the button

• Step 6: Customize QR Code
• Customize the QR Code to align with Facebook’s style guide

• Step 7: Generate and download QR Code
• Generate the QR Code and download it for promotions to let users like and share the page

Which QR Code Generator is the best to create Facebook QR Codes? Find out.

Note: If you need to open the Facebook page in the app directly, you have to follow this URL scheme fb://page/(pageID) or fb://profile/(pageID) without the https://

You will find your page ID in the About section of your Facebook page.

How to create a QR Code for a Facebook group

To create a Facebook group QR Code, follow these steps -

• Step 1: Copy the URL of the Facebook group
• Step 2: Log in to Uniqode's dashboard and select URL QR Code. Now, paste the URL of the Facebook group in the box
• Step 3: Customize the Facebook group QR Code to add a logo, change the eyes, template, and more
• Step 4: Add a password if the Facebook group is exclusive to members only
• Step 5: Generate and test the Facebook group QR Code
• Step 6: Download the QR Code

How to create a QR Code for a Facebook event

• Step 1: Copy the URL of your event page on Facebook
• Step 2: Go to a custom QR Code generator
• Step 3: Select ‘Website’ from the list of QR Code types
• Step 4: Paste the URL in the space provided
• Step 5: Customize the QR Code
• Step 6: Test and download it
  

What can a QR Code for a Facebook page do?

There are a range of actions that page managers can perform when they have a Facebook QR Code -

1. Like a page automatically
2. Connect to recommendations when a user visits their Page
3. Connect users to a review page
4. Check in on business locations
5. Connect users to “View Offers” listing
6. Additional URL to your website or landing page
7. Connect users directly to your Facebook page

Why do I need a Facebook QR Code?

Here are 6 features of Uniqode's Facebook QR Code generator that can help elevate your existing Facebook strategy:

Editable QR Codes

Let’s say you want to update your QR Code to link to a different Facebook post every week. With the help of Uniqode's dynamic QR Code generator , you can redirect the existing QR Code to the required destination seamlessly.

Track Facebook QR Code campaigns

You can make use of Uniqode's QR Code analytics module to help gauge your marketing campaign metrics. QR Code tracking enables you to assess your marketing campaign by tracking QR Code scans in real-time based on location, time, OS used, and even the number of scans.

You can also track QR Codes with Google Analytics to receive more in-depth insights on audience demographics and behavior.

Scale up your marketing efforts and improve ROI calculations to ensure your marketing campaigns succeed with Facebook QR Codes.

Dedicated campaign type for your Facebook page

Using Uniqode's Facebook Page QR Code type, you can summarize your Facebook business page by adding a headline and a short description, and let users like the page without visiting it.

All-in-one social media QR Code

While creating a social media QR Code on the Uniqode dashboard, you can include your Facebook username along with other social media channels. This lets you streamline all social media marketing efforts in one go.

Learn more: How to create all-in-one QR Codes

Facebook QR Code generator with logo

Increase brand representation by adding your logo to your Facebook QR Code. You can also modify the color scheme to match your brand’s design. This helps your target audience recognize your brand easily.

To ensure that every QR Code generated for Facebook follows the same design guidelines, you can save your Facebook QR Code’s customizations as a template on Uniqode.

When you’re creating a new Facebook QR Code campaign, you can select the required QR Code template during the customization step to save time and generate your QR Code quickly.

Error correction levels and scalable vector formats

With Uniqode, you can select the error correction level you wish to apply to your QR Code to make sure that it’s still scannable after natural wear and tear.

In order to maintain high resolution for your QR Code, you’ll need to download it in the relevant image file.

Uniqode offers scalable vector formats such as SVG, EPS, and PDF to ensure that your QR Code doesn’t get pixelated upon increasing its size for different marketing materials.

Check out: QR Code printing guidelines

How can I use a Facebook QR Code?

FOR BUSINESSES AND BRANDS

Facebook QR Code to like a Facebook business page

Start driving more traffic to your Facebook business page by inviting people to like it. This is where Facebook business page QR Codes come in handy. You can print out QR Codes on PDFs, posters, flyers, or even brochures inviting users to like your Facebook page.

• Improving social media visibility
• For retailers, having a large following on social media can mean spending less money on advertising. When consumers engage with your Facebook posts, their friends and family get notified as well. This causes a snowball effect driving more traffic to the Facebook page and ultimately the website as well as in-store traffic.
• Sell directly on Facebook
• Facebook also allows businesses to add shoppable inventory to their page allowing customers to shop right then and there. This adds another stream of revenue for businesses.
• Facebook recommended
• While Facebook has done away with the 5-star rating system, their new review system still allows users to leave feedback along with their recommendations. When users are invited to like your page, they can also recommend your business. This not only helps your business establish itself online but it also helps drive more sales.
• According to BrightLocal, 91% of 18-34 year-olds trust online reviews as much as they would a personal recommendation. While it is true that not all reviews may be positive, a bad review is an opportunity for a business to rectify the situation which is essential given that 89% of users read a business’s response to reviews online.
• Embed on print materials to share your Facebook page
• QR Codes are the most dynamic tool to bridge the gap between offline and online platforms. Sharing your Facebook page offline has never been this easy with Facebook QR Codes.
• Make use of Facebook QR Codes and print them on your OOH advertisements such as billboards, banners, and flyers. Link the QR Code to your Facebook page for users to learn more about your new products, services, sales, and events seamlessly.

Facebook Messenger QR Code

Businesses and brands have long since realized how important it is to answer a shopper’s question quickly and accurately. Most consumers, however, want their questions answered even before they step into the store. Here’s where chatbots come into play. A chatbot is designed to ask and answer a set of frequently asked questions and it can be as simple or complex as a brand would like it to be. Most chatbots can be seamlessly integrated with Facebook Messenger allowing shoppers to ask and have their questions answered anytime.

How to use Facebook Messenger QR Code

Businesses and brands can print out the Facebook Messenger QR Code on posters, flyers, brochures, business cards or have it up in their Facebook posts to get more consumers into their inbox. Once someone scans the Facebook Messenger QR Code, they can directly interact with the chatbot or a live person handling the inbox.

• Enquire about business hours
• Let users know your business hours through a chatbot if you are closed on certain days. This not only saves them time but also keeps a potential customer engaged due to such prompt service.
• Product availability
• Users may also want to know if you have a certain product available in your store. By allowing them to text you on Messenger, you can save them the time it would take to search and call businesses in the vicinity.
• Product recommendations
• Some chatbots are capable of recommending products after the user answers a few pre-set questions. This not only helps with personalizing the whole customer experience but also helps to engage the customer even before they step into the store.

NOTE -Facebook has discontinued messenger QR Codes. However, you can still link a QR Code to your Messenger to share with users, businesses and potential customers.

QR Code for Facebook profile page

Some people are the brand. Think Dolce and Gabbana or Donatella Versace. Along with a business page, business owners and celebrities have a verified profile page. Facebook QR Codes can be used to drive traffic to such pages as well. By allowing consumers to interact with the face of the brand, it not only drives more trust and engagement but also sales.

Facebook check-in QR Code

According to Facebook, 2.23 billion people log onto Facebook every single day. About half of them check in on Facebook letting their network know where they are. This bit of information is extremely valuable for businesses trying to grow and reinforce their brand.

But instead of the consumer taking the time to open up Facebook, find the location and then check-in, there is now a better way - Facebook check-in QR Codes. Scan these QR codes and you can instantly check in on Facebook in less than a couple of seconds.

Businesses can use this as a way to drive more traffic to their Facebook page, brick-and-mortar store, and gain more visibility. By placing a customized QR Code inside the store or location, businesses can make it simple for consumers to check-in on Facebook.

Generate Facebook QR Code to promote Events

Music festivals, stand-up comedy, and a trade show - all of these have one thing in common: A Facebook event page. Generating interest online is instrumental in making the event a success.

You can use QR Codes online and offline to drive users to the event page where they can indicate whether they are ‘Interested’, ‘Going’ or ‘Not Going’. Once someone indicates that they are interested in or going to an event, this also helps create awareness on a bigger level as their friends get notified.

Create dynamic QR Codes for Facebook events so that you can promote the next event without having to print the QR Code again. A dynamic QR Code generator is required to create dynamic QR Codes and can save you a ton of money, time and effort.

You might also like: Event QR Codes

Creating viral QR Code campaigns for Facebook posts

Want your engaging Facebook post to go viral? Now you can leverage QR Codes to do so.

• STEP 1:
• Create your Facebook post: Upload a compelling status, image or video
• STEP 2:
• Copy the URL and paste it into the QR Code generator
• STEP 3:
• Customize your QR Code with colors and add your logo
• STEP 4: Download it and share it over Email, SMS and social media

By bridging the gap between offline and online, you can gain traction from your online following as well as users who receive your campaign in their mail or through a flyer or a poster.

You can also integrate Facebook QR Codes into your app or website by using a QR Code Generator API to create static or dynamic QR Codes, and QR Codes in bulk.

Facebook QR Code: Things to keep in mind

Size your QR Code appropriately

In general, your QR Code size should be at least 1 cm x 1 cm to be rendered readable by smartphones.

You can also use this formula to calculate your QR Code’s minimum size: QR Code size = Scanning distance/10.

The scanning distance is the length between the smartphone and your QR Code.

Add an actionable frame CTA

Make your QR Codes more actionable by adding a frame text that conveys what it does. This nudges users to scan the QR Code quickly to access the information they require.

You can add a QR Code frame text that says, ‘Scan to follow us on Facebook’ to let users know that your QR Code lets them like and follow your page online.

QR Code placement

Where you place your QR Code also plays a vital role in ensuring its scannability. Avoid placing it on uneven surfaces since it can distort your QR Code.

Place it on a flat surface that’s easily visible to users and causes no problems while scanning.