This is Uniqode (formerly Beaconstac).

Uniqode (formerly Beaconstac) is an all-in-one phy-gital solution using QR Codes. We’re helping businesses streamline operations, improve customer engagement, measure the ROI of physical marketing channels, and save marketing costs.

More than 20K people across global enterprises and small businesses use Uniqode (formerly Beaconstac) to power their QR Code needs.

Life @ Uniqode (formerly Beaconstac)

Our team & culture

At Uniqode (formerly Beaconstac), we’ve created a company culture that keeps our people creative and humble, motivates them to have a high bar for good, and promotes a healthy work-life balance.

We celebrate people from around the world, which helps attract unique and fresh perspectives, ideas, and solutions.




across the globe

Our core values


In a global work environment, we work with a diversity of personalities and viewpoints. Having an empathy-driven culture helps us understand each other better, work more cohesively, and ultimately deliver the results our customers expect from us.

Incremental improvements

We work with the Kaizen philosophy in mind, which means making incremental changes. We believe this ensures speed of learning, iterating, and improvement.


We are committed to prioritizing strategies and practices that create positive experiences for our users—both paying and non-paying—through communications, services, and products.



Sharat Potharaju

CEO & Co-founder

Sharat is responsible for crafting the overall strategy and execution at Uniqode (formerly Beaconstac). In 2011 Businessworld ranked him among India’s Hottest Young Entrepreneurs.

Prior to founding Uniqode (formerly Beaconstac), Sharat spent several years working in investment banking at Merrill Lynch in New York. In this role, Sharat assisted clients in deriving customized solutions to the issues they were facing by executing multi-billion dollar financing and merger & acquisition transactions.

Sharat is also very passionate about politics and public governance, which led him to take a break from his job in New York to work with Bangalore-based civic engagement NGO Janaagraha in 2009. While there, he contributed to the award-winning Jaago Re Campaign, India's largest urban grassroots movement for voter registration to date.

Sharat has a Master’s degree in Engineering Management from Duke University and a Bachelor’s degree in Chemical Engineering from the Indian Institute of Technology (IIT) Madras.

  • Ex-Merrill Lynch
  • Duke University
  • IIT Madras

Ravi Pratap M

CTO & Co-founder

Ravi is responsible for all technology strategy, product innovation and engineering execution at Uniqode (formerly Beaconstac).

Before founding Uniqode (formerly Beaconstac), Ravi spent four years at Washington D.C.-based technology startup Hillcrest Labs as a Manager in its Software Products group. As one of the earliest engineers on the team, Ravi learned the ropes of running a start-up as he took on multiple roles in product engineering, customer program management and offshore strategy. Before Hillcrest, Ravi was with Morgan Stanley in New York as an Associate in its Technology group.

Ravi likes to describe himself as a compulsive technologist with roots in the the Linux/open source world. While in college and graduate school, he contributed to open source projects such as GNOME, Mono.

Ravi has a M.S. in Computer Science from Washington University in St. Louis and a B. Tech in Chemical Engineering from the Indian Institute of Technology (IIT) Madras.

  • Ex-Morgan Stanley
  • Washington University
  • IIT Madras

Ready to create QR Codes?

Global businesses trust us
204 Million+
QR Code scans worldwide
4.95 / 5
Rated on G2

20K+ brands and 77% of the
Fortune 500
trust Uniqode (formerly Beaconstac)


real time scans from across the globe

(Last updated: 2 Oct 2023)

Ready to create powerful QR Codes?

Trusted by businesses you

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