How Digital Business Cards Can Transform Client Connections for Lawyers

As the world is rapidly adopting digitization in all aspects, law firms and attorneys also require modern tools to thrive. Gone are the days when lawyers used word-of-mouth marketing to grow their businesses.

Thomson Reuters reported that 84% of law firms increased their investments in technology due to the impact of COVID-19. These investments included software to manage their firms, virtual meeting tools, and more. As a result, 68% of the adopters reported they were more prepared to handle future disruptions and deliver better client experiences.

However, the traditional business card is one networking tool that remains stubbornly analog. It comes with a list of limitations that prevent your law firm from maximizing networking and marketing opportunities.

This is where digital business cards can help lawyers and law firms. Let’s learn more.

1. Traditional vs. Digital business cards
2. 6 ways law firms can use digital business cards
3. Digital business card templates for law firms and attorneys
4. Best digital business card solution for law firms
5. Frequently asked questions

Traditional vs. Digital business cards: Why law firms should choose digital business cards

To dig deeper, here’s why digital business cards should be the preferred networking tool for attorneys and law firms:

1. Make quick and easy updates

Digital business cards powered by an editable QR Code let you update card details even after they are created. So, as an attorney, even if you change your practice area, affiliation, or contact details, you can modify your information whenever required without reprinting your card.This update happens at the backend—on your digital business card generator’s dashboard—and the changes reflect in real-time when the QR Code is scanned. This capability makes digital business cards the most cost-effective and eco-friendly business card option.

2. Highlight more professional details

You can only share basic contact information through a traditional business card due to the limited space on a card. But with a QR Code on business cards, you can share multimedia content—URL, location, video, landing page, and more. 

Embed a link to your law firm’s website, case studies highlighting your successes, or even a short video introduction directly within your digital card. You can showcase your expertise and qualifications in a more impactful way.

3. Track your card performance

Another benefit of adding a dynamic QR Code to a business card is getting card engagement metrics. This data includes the total/unique number of card scans, most and least popular cards, card scans by location, time of the day, city, and devices used.

QR-based digital business cards also let your law firm access user engagement metrics—page session duration, returning vs. first-time visitors, CTRs, and more—through a Google Analytics integration. Further, integrate your digital business cards with Google Analytics to track user behavior on your law firm’s website. See how long prospects review your case studies, identify first-time versus returning visitors, and analyze click-through rates on your contact forms.

4. Follow up with prospects effortlessly

What if your law firm wants to nurture clients who engaged with your card earlier but haven’t converted yet? There’s no way to accomplish this with a traditional business card.With a digital business card, you can retarget users on Facebook and Google with relevant ads to stay at the top of their minds and achieve higher conversions.

5. Exchange contact information with ease

When you share a traditional business card with your client, they must manually type and save the details on their mobile device. Digital business cards for attorneys offer your clients the convenience of saving your information on their mobile devices with a few clicks. These cards also allow prospects to share their own contact details with you via the two-way contact sharing option.

6. Secure your data with data privacy measures

Security is primary for an attorney and law firm. You do not want your details passed on to malicious players. However, with traditional business cards, information like names, addresses, and phone numbers is left lying around for anyone to access.Digital business cards offer a much sharper solution. If they come with GDPR and SOC 2® Type 2 compliance, know that they ensure strict data privacy. Encryption keeps everything under lock and key, while regular penetration testing acts as a security drill, constantly patching up any weak spots.

Convenient, right?

6 ways law firms can effectively use digital business cards

Here are a few ways in which your law firm can leverage digital business cards to capture, nurture, and convert more clients:

1. Get your prospects’ contacts with two-way contact-sharing

While sharing your contact information with prospects is crucial, it is equally important to collect their contact details. Here is where digital business cards can step in and help. 

With two-way contact sharing, a client downloads your business card on their phone and can share their contact information—name, organization, email ID, phone number, etc. This data will be registered in your dashboard’s “Contact Manager,” which acts like your digital address book. You can later download this data and feed it to legal management software for better organization and follow-up.

These details will automatically be registered in your pre-existing legal management system, making organizing easy. Further, capturing client information directly through digital business cards allows for a more personalized follow-up email or call, strengthening initial connections.

2. Directly guide clients to your official website and customer testimonials

After your initial interaction with a client, you can make it easier for them to learn more about your expertise. Simply share a digital business card that redirects to your website upon scanning.

By visiting your website through your card, they can learn more about your business and other relevant details—years of experience as a lawyer, types of cases handled, thought-leadership content, etc. This way, your card helps build trust and awareness among your clients without you having to put in the extra effort.

We recommend linking to video testimonials and customer reviews to further demonstrate your expertise. A study found that nearly 70% of clients are likely to hire an attorney with positive online reviews.

You can showcase social proof on your website, link review URLs, or a YouTube video to your digital business card.

3. Retarget engaged clients and stay at the top of their minds

While your clients take time to perform their due diligence, you can pursue them via targeted ads to achieve higher conversions. When clients scan a dynamic QR Code on your card, you can retarget them on Google and Facebook.

 As part of an effective law firm’s marketing strategy, be sure to target clients with relevant ads and not overdo it, as this can appear spammy to clients searching for attorneys online.

4. Get quick referrals for your business and expand your reach

We know how easily paper business cards can be lost or misplaced. You’d like your clients to share your business details with a friend, but the traditional cards make it impossible. Digital business cards, however, offer law firms a significant edge in generating referrals.

Lawyers can send them electronically to anyone through email, text, WhatsApp, or social media, making it effortless for satisfied clients and colleagues to recommend them to others. Additionally, digital cards allow lawyers to showcase their expertise beyond contact information.

5. Network anywhere to stay relevant and connected

Building a solid network is crucial for lawyers. However, legal networking with traditional business cards can be tedious. Fumbling around for a paper business card during an event can seem less than professional. But if you use digital business cards, you can share them electronically and effortlessly. 

You can exchange them at legal events, through emails, or even social media posts, maximizing the reach of their contact information. Digital business cards are accessible on your mobile device, ensuring you’re never caught without your contact information. This fosters a professional image and allows instant connection with prospects or collaborators you meet while networking.

6. Share multi-purpose landing pages via your digital business card

If you wish to share multiple URLs in a more organized way, you can make use of a mobile-friendly landing page to share multiple links. This campaign page can include the following URLs:

1. Google Form with preliminary questions
2. Your company website or blog
3. Customer reviews and testimonials
4. Calendly link for booking appointments

The best part? You can easily develop these mobile-friendly campaign pages using Uniqode’s landing page builder—even if you have no programming knowledge. This landing page can then be linked to a QR Code, which further needs to be added to your card.

Upon scanning the QR, your clients can visit the desired URL depending on their requirements.

Digital business card templates for law firms and attorneys

Digital business cards are a versatile tool for lawyers and law firms to connect with prospects. These customizable templates showcase expertise, contact information, and brand identity. Let’s explore templates designed to leave a lasting digital impression.

Best digital business card solution for law firms

Opting for an easy-to-use, scalable, and secure digital business card solution is of utmost importance for law firms. Here is a list of the best digital business card makers available today:

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When you look at security and bulk creation capabilities, Uniqode’s digital business card generator easily trumps the competition.

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If you want to learn more, you can also check out our guide on choosing the best digital business card maker for your law firm.

Frequently asked questions

Do lawyers still use business cards?

Absolutely. Business cards are still an important part of a law firm’s marketing strategy. Taking a step further, the shift from traditional business cards to digital ones can help law firms network in a fast, convenient, and sustainable way.

How much do professional business cards for lawyers cost?

You can get started with Uniqode’s digital business cards at just $5 a month. There is also an option to go all the way up to $99 a month, depending on your business requirements. Uniqode also offers a custom Business+ plan for law firms with hundreds/thousands of attorneys.

• Author Details

Author Details

Piyush Garg

Piyush is a Senior Content Marketer with Uniqode. He loves indulging in conversations that can intellectually and spiritually develop his mind. Connect with him on Twitter or LinkedIn and check out his blog.

piyush.g@mobstac.com