How to track a QR Code

Access detailed QR Code tracking data on Uniqode's (formerly Beaconstac) dashboard in three simple steps

Create social media qr code

1. Log in to Uniqode (formerly Beaconstac) dashboard and create a trackable QR Code

Scan qr code to land on social media profiles

2. Customers scan your QR Code and reach the desired destination

Scan qr code to visit social media profiles

3. Track real-time QR Code data in your dashboard’s “Analytics” tab

Maximize your marketing potential with trackable QR Codes

Track conversions for print ads

Identify your top-performing campaigns and optimize on the basis of number of scans, unique users, location, and devices used.


Improve ROI of marketing campaigns

Analyze user behavior in real-time to fine-tune, improve, and upgrade your existing marketing campaigns.


Increase social media engagement

Use our social media QR Code and evaluate the metrics of your social media campaigns with Google Analytics.


Track QR Code scans and retarget to boost conversions

Know who scanned your QR Code and send them targeted ads via Facebook and Google to improve the chances of conversions.

  1. 1

    First, you enable retargeting in your QR codes.

  2. 2

    User scans QR code but doesn't convert.

  3. 3

    Later, user gets targeted content via Facebook and Google ads.

  4. If interested, user clicks on ads and converts.

First, you enable retargeting in your QR codes.

Available on BUSINESS+

Get measurable positive impact on growth and engagement


Conversion rates for Rose Marketing



Unique monthly visitors reached in 200+ cities



Unique users reached by M+


Uniqode is the highest rated QR Code generator on G2


Integrate with your favorite apps

Export your QR Code analytics data into your CRM, chatbot, or any platform you like and turn it into actionable strategies.


API integrations with 4000+ softwares

Integrate Uniqode seamlessly with popular apps like Slack, Hubspot, Salesforce, and more.

qr integrate

Google Analytics Integration

Understand end-users better with insights about user behavior, interests, demographics, and more.

retarget users

Retarget users who haven’t converted yet

Track user scans and set up Facebook and Google retargeting.

One QR Code solution for multiple scenarios

Uniqode's (formerly Beaconstac) QR Code tracking solution supports multiple use-cases across a wide range of industries.

Print ads

Track the number of scans of your digital business cards.

Print ads

Use Uniqode's (formerly Beaconstac) dynamic forms for an innovative take on lead generation, data gathering, and email list building.

Product packaging

Leverage a QR code to redirect to your website and use our robust analytics to gain deeper insights into website traffic.

Brochures and flyers

Track who scans your PDF QR code and extract relevant insights.

Billboards and signage

Uniqode (formerly Beaconstac) allows businesses to use QR Codes to track assets and inventory in real-time based on scanning activity.

Billboards and signage

Connect with potential buyers and track engagement by allowing people to check-in through QR codes.

Billboards and signage

Check which sales representatives are performing well or which collaterals are getting most traction based on QR Code scan data.

Billboards and signage

Boost adoption of digital apps by creating QR codes for app downloads and track how many downloads are happening.

Billboards and signage

Turn on QR Code location tracking

Track the exact location of customers scanning your QR Codes—switch on GPS tracking under “Advanced Analytics” while creating a new QR Code.


Find out all the QR Code metrics you can track

Discover the diverse range of metrics available on Uniqode's (formerly Beaconstac) platform for tracking and optimizing your QR Code’s performance.

Pick the right plan to track your QR Code campaigns

For Individuals
For Individuals
For Businesses
For Businesses
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Frequently asked questions

You can easily track QR Code scans on the Uniqode (formerly Beaconstac) dashboard. The ‘analytics’ section is present on the left sidebar of the dashboard and allows you to track parameters such as the number of scans, unique visitors, top-performing campaigns, etc.

You can make a QR Code trackable in 5 easy steps:

  • 1. Log in to Uniqode's (formerly Beaconstac) dashboard and click ‘+Create’
  • 2. Select the type of QR Code you want to create, eg, website, app download, linkpage, etc.
  • 3. Fill in the details required (URL, contact details, or app link)
  • 4. Customize and add a logo to the QR Code
  • 5. Save changes, and download your trackable QR Code in your preferred format

You can scan static codes on an unlimited basis. However, these are non-trackable and provide no beneficial data for your marketing campaigns. Dynamic QR Codes, on the other hand, have a limited number of scans. These are based on the subscription opted by the user.

There are several benefits of tracking QR Codes, such as,

  • 1. They provide metrics such as number of scans, location, unique users, etc., that can help improve your marketing campaigns
  • 2. QR Code tracking with Uniqode (formerly Beaconstac) goes the extra mile with the Google Analytics integration, which enables retargeting through Facebook and Google ads
  • 3. For multiple campaigns, tracking QR Codes can help gauge the performance of each campaign

Yes, QR Codes can be tracked to obtain data such as the number of scans, location, unique visitors, device used, etc. However, this can only be done with dynamic QR Codes. These tracking metrics help the user gauge the performance of their marketing campaigns.

Trackable QR Codes are just dynamic QR Codes that have the ability to track the number of scans, the device used to scan, location, and related metrics. It acts as a monitoring system that uses real-time scans and interactions to gather actionable data.