What are QR Codes on flyers?
QR Codes on flyers are essentially QR Codes printed on a flyer that lead the user to a designated URL. Flyer QR Codes can be a great tactic to boost your print marketing efforts as these codes can redirect potential customers to a promotional campaign, help increase in-store traffic for your business, and provide scan analytics to optimize marketing campaigns.
How to add a QR Code to a flyer?
You can create and put a QR Code on a flyer in 8 easy steps:
- Choose a QR Code generator
- Choose the type of QR Code you want
- Enter the information required to display the content
- Customize the QR Code
- Select static or dynamic QR Code
- Generate and test the QR Code
- Download it in the required format and add it to your flyer
- Track and analyze QR Code scans
Step 1: Choose a QR Code generator
Select a QR Code generator that allows you to create QR Codes easily and efficiently. Uniqode's (formerly Beaconstac) QR Code generator does not ask you for any information and allows you to create and use QR Codes for free.
STEP 2: Choose the type of QR Code you want
You can have a custom landing page, vCard, offer coupon, predefined texts and emails or even a social media QR Code to print on your flyer.
STEP 3: Enter the information required to display the content
Enter the correct details in the QR Code generator. For instance, if you want to create a vCard code, enter the name and contact details in the QR Code generator.
STEP 4: Customize the QR Code
Use Uniqode's (formerly Beaconstac) QR Code generator to completely customize your QR Code. You can change the background and foreground color and add your logo to the QR Code. A colorful QR Code not only attracts users but also helps you reinforce your branding.
STEP 5: Select static or dynamic QR Code
The information encoded in a static QR Code cannot be changed once you create it. This means if your offer code changes, you need to create a new QR Code or say your store relocates, you need a new vCard QR Code. There is an easy way out of this.
Just use dynamic QR Codes. A dynamic QR Code is ever-evolving and keeps up with your changing needs. Whether you want to display different information during the day, week, or month, a dynamic QR Code has got you covered.
STEP 6: Generate and test the QR Code
Click on ‘Generate’ when you are satisfied with the QR Code. You can now test it on your smartphone to ensure the links are encoded correctly.
STEP 7: Download it in the required format and add it to your flyer
You can choose the PNG, SVG, or EPS format to download your QR Code. You can then place the QR Code on your flyer and print it out.
Step 8: Track and analyze QR Code scans
You can track the number of QR Code scans with Uniqode (formerly Beaconstac) effectively allowing you to fine-tune your campaign in real-time if needed. Integrate Google Analytics through the Uniqode (formerly Beaconstac) dashboard to get deeper insights into your audience.
Are you also looking to create QR Codes for brochures to improve the efficacy of your marketing material?
Here is a quick guide on how to design and create QR Codes for brochures
How to design flyer QR Codes? Best QR Code flyer design practices
Your QR Code flyer should consist of the following elements:
- A compelling and catchy title: Use something that draws your consumers’ attention.
- Short description of the offering: Enlighten your customers about what you are offering.
- The appropriate QR Code: Use the right custom QR Code to target your audience. For instance, if your aim is to generate engagement, use a YouTube QR Code to display your product advertisement, or a business card QR Code if you wish for consumers to get in touch faster.
- A QR Code frame and a CTA: Including a frame in your flyer QR Code helps the code stand out and gather users’ attention. Moreover, adding a relevant call-to-action lets users know about the QR Code’s content they’re about to scan.
- Optimally positioned QR Code: It’s crucial to place the QR Code in the most optimal position on your flyers so users can easily see the code and scan it. Avoid positioning the flyer QR Code where there’s a chance of it getting missed.
Looking for the best practices to put QR Codes on your posters? Check this guide out!
How do I use a QR Code on flyers?
- Get consumers to give you a missed call: Missed call marketing is one way to get new customers to learn more about your business and services. You can use a QR Code to get customers to give you a call. This is also a good way to generate new leads.
- Increase in-store traffic: If you have a new store opening up, use a Google Maps QR Code to allow consumers to navigate to your store.
- Send emails to customer support: Instead of typing out an email to support, you can have customers send a predefined email with the receiver already in place to ensure faster support.
- Deliver coupon codes: 86% of households look for coupons on a daily basis. Use flyers to deliver smart coupon codes. When consumers scan these, they can be driven to the online store with the coupon code already applied at checkout.
Why are QR Codes on flyers so effective?
QR Codes on flyers are an effective way to track your marketing efforts. You can track the number of scans and get insights into your target audience that is impossible with regular print material.
- QR Codes increase engagement rates: Consumers are generally curious about QR Codes and scan them when they come across a QR Code. By adding a QR Code to your flyer, you ensure higher engagement rates.
- Tracking scans and analytics: With QR Codes, you can track the time, location, and date of the scan using Uniqode's (formerly Beaconstac) intuitive dashboard.
- Retargeting online on Facebook and Google: Uniqode's (formerly Beaconstac) QR Code solution also allows you to retarget consumers who have scanned your QR Code. According to a Comscore Study, the CTR of a retargeted advertisement is 10x that of a regular advertisement. Retargeting also subconsciously reinforces your branding in a consumer’s mind making them all the more likely to purchase from you.
Frequently asked questions about QR Codes on flyers
Absolutely! QR Codes on real estate flyers can be a great way for realtors to engage better with potential clients and improve conversion rates. Real estate agents can use QR Codes on flyers to share video tours of available properties using video QR Codes, instantly share contact details using vCards, and much more.
Scanning a QR Code on a flyer is extremely simple. Open your smartphone camera, point it towards the QR Code, and click the corresponding link that will pop up at the top of your screen so you can be redirected to the destination URL
In case you’re using a phone with an Android version below Android 8 or an iOS version below iOS 11, check out this guide to selecting the best QR Code scanner app.
Absolutely! In fact, surveys via QR Codes on flyers act as a great way to connect the offline and online worlds. Use flyer QR Codes to collect customer responses to optimize your marketing campaigns, and reward your customers in return.
Yes! You can use event QR Codes on flyers to share with people the details (time, date, venue, etc.) about your upcoming events. All people need to do is scan the flyer QR Code and save these details on their smartphones with just a single click.
Here are some of the best apps that can help you easily create flyers with QR Codes -
- Canva - Available on both Android and iOS.
- Adobe Spark Post - Available on both Android and iOS.
- Flyer Maker - Available on both Android and iOS.
- Poster Maker - Available on both Android and iOS.
- Desygner - Available on both Android and iOS.
Flyers and brochures are often used interchangeably. However, they are not the same thing. A flyer is a channel of proximity marketing often distributed in the vicinity of the business’s physical location. A brochure, on the other hand, is handed out at events, store locations, or expos.
Flyers are typically a single sheet that is unfolded. Generally printed on 8.5” x 11”, flyers usually are printed on only one side.
A brochure can have the same specification but there is information on both sides. The weight of the paper used in brochures is also heavier.
Flyers are meant for single-use and distributed freely whereas brochures are only given out when a lead seems genuinely interested.