Use the same App Download QR Code to smartly redirect users to either the Playstore or Appstore.
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Create your social media QR Code on Uniqode's (formerly Beaconstac) platform and add it to your marketing materials.
Customers scan your QR Code, which leads them to a page that has all your social media profiles.
Now, customers can choose which social media profile they wish to visit, follow & engage with.
Click ‘Create QR Code’ -> Choose ‘App Download’ type.
Enter your app URLs for the relevant app stores.
Customize the look and design of the QR Code as you like.
Click on Next—and you’re done!
Time of day when you receive scans
Scans by user's OS
QR Codes performing the best
Total scans your QR Codes receive
Compare scans across time
Scans by IP/GPS location
Unique users reached
Uniqode (formerly Beaconstac) is the only QR Code solution that is both SOC-2 & GDPR compliant.
Create upto 2,000 QR Codes at once and perform different bulk operations on them.
Connect your app download QR Codes with the tools you prefer.
Robust security, analytics, integrations, and smart redirects make Uniqode (formerly Beaconstac) a preferred choice.
QR Tiger’s platform falls behind when it comes to platform ease of use, integrations, and most importantly security.
Uniqode (formerly Beaconstac) is the easiest-to-use QR Code platform in the market. It is SOC-2 and GDPR compliant, provides SSO login, and offers more integration & collaboration options.
Onelink.to focuses on app download links more than QR Codes.
Uniqode (formerly Beaconstac) is a fully QR Code-focused platform, with extensive QR Code analytics and customization.
QR Code Chimp’s platform does not offer smart redirection—leading to a sub-optimal end-user experience.
Uniqode (formerly Beaconstac) provides smart redirection—meaning your app download page is just a scan away. It also offers additional support features like multi-lingual QR Codes and Facebook/Google retargeting.
A QR Code for app downloads directs users to the relevant app store based on their mobile's operating system. You only need a single QR Code to enable your audience to install an app on their smartphones. This boosts app downloads and speeds up user conversion rates.
A QR Code for app downloads has several benefits. Let’s visit some of them here.
A major benefit of using a QR Code for app downloads is having a single code for all app stores.
You no longer need to create a different QR Code for each app store. A QR Code for app downloads saves a user's time as they don't have to manually type the app’s name in the app store.
Users only need to scan the QR Code and download the app on their smartphones. This provides an effortless user experience and increases customer delight.
Tracking data is essential to measure ROI for a marketing strategy. A QR Code for app downloads helps examine real-time data like location of scanning (narrowing down to cities), the scanning device, time, and unique and total scans. You can measure your QR Code’s performance from these metrics, and accordingly optimize your campaign.
Consistent brand representation is significant for users as it emotionally connects them with a brand. A customized QR Code allows you to effectively represent your brand. You can add a logo, brand colors, an impactful CTA frame, and background to your QR Code. These custom QR Codes have the key advantage of grabbing your audience’s attention, and prompting them to download your app.
Creating a QR Code for app downloads is super easy with Uniqode (formerly Beaconstac). Here’s how you can easily create an app download QR Code for your business using a custom QR Code generator for apps -
Log in to the Uniqode (formerly Beaconstac) dashboard and click on ‘+Create QR Code’.
Select ‘App Download’ from the list of campaign types.
PS: We recommend using a dynamic QR Code generator for app downloads.
Input app links for the respective app stores.
RELATED: How to create a customized QR Code
Your app download QR Code is ready to be deployed. Download the QR Code in your desired format and use it on your marketing materials, website, etc.
Check out: QR Code printing guidelines
Let’s say you have a QR Code to download an app that allows users to order products from your brand online.
And later on, let’s say you decide to launch an exclusive app for your loyalty and rewards program for customers.
Rather than creating a whole new QR Code to link to it, you can redirect the existing QR Code to your new app - with the help of a dynamic QR Code.
Dynamic QR Codes for app downloads are a game-changer for your brand’s app promotions. You can create a QR Code for app downloads, and if you wish to change its destination, you can do so in under a minute.
CAN QR CODES OPEN APPS?
Marketers and small business owners often want to run campaigns that take users directly into an app section. This could be a women’s section on an e-commerce app, an Instagram business page, or the hotel tab on a travel app. Deep-linking mobile apps with QR Codes provides users with an easy and seamless way of accessing a specific feature within the app.
In this case, depending on which smartphone is being used, the link redirects to the respective app store.
To build a successful app download campaign with QR Codes, you need to think of creative ways to market and position them. To help you get started, we have listed down some interesting ways to distribute QR Codes -
A good business card not just delivers contact details to prospects but also helps them connect with your brand in the most interactive, powerful, and meaningful way.
A lot of business cards mention their mobile apps on them, but it’s difficult to guarantee user attention. On the other hand, an attractive QR Code draws attention and instantly allows the user to scan and download an app (if they find it exciting). Shelby Montross uses QR Codes on business cards to send their phone number, address, email address, and Twitter account to users. The same can be done with mobile apps.
QR Codes in emails and email signatures work even better. This is because of the frequency and the reach. On average, a small business sends 2,000 emails in a month. That is way more than the number of business cards they would distribute. Not just that, it also saves the printing cost.
Add an app download QR Code to the signature and let your readers know why downloading the app would make their lives easier, more interesting or insightful.
RELATED: QR Codes in email marketing
Posters, product labels, takeaway bags, and billboards are great mediums for promoting apps. The poster positioning and advantage of downloading the app are other factors that have important roles to play.
QR Codes on advertising channels make it easy for passers-by to react instantly to an offer or get an app they are interested in.
Alternatively, you could also partner with businesses that already have a QR Code on their product. With dynamic QR Codes (one QR Code, multiple campaigns), these businesses can provide fixed time slots (maybe a few months) to promote a new app. Once the promotion is over, you can redirect the existing QR Code to the next app up for promotions.
You might also like:How to create all-in-one QR Codes
Taco Bell and ESPN did a similar joint QR Code campaign to promote Bowl Championship series. More than 225,000 Taco Bell customers scanned the QR Code featured on Taco Bell cups and boxes.
Use the newspaper and print ads space to clearly define the problem your app solves. Add an app download QR Code to make the download process seamless and instant.
Learn more: QR Codes for print media
When sharing an app download QR Code on social media, you need to keep few things in mind -
Check out: All-in-one social media QR Codes
Additionally, you can use app download QR Codes at treasure hunt events to boost app downloads for your business. You can include online puzzles, fun games, reward points, etc., within your app to make scavenger hunts more engaging and rewarding for the audience.
A QR Code for app downloads creates a positive impact among users and gives them a reason to return. By strategically using QR Codes on marketing materials, you can nudge customers to scan and download your loyalty program app.
QR Codes for app downloads will provide an extra layer of customer engagement with your loyalty program.
For example, Starbucks wanted customers to download and start using their new Starbucks reward app. They started using QR Codes while promoting the app to nudge customers to download. This strategy helped Starbucks, and they saw a whopping increase in app installation rates, market promotions, and customers got to collect points and later redeem them for free food, drinks, and more.
Any industry can leverage QR Codes for app downloads. Let’s look into how diverse industries can use QR Codes to increase their sales, the number of app downloads, incorporate loyalty program strategies, market promotions, and more.
QR Codes to download apps provide several cost-effective ways for retailers to boost their in-store and online purchasing experiences.
Creating an easy and safe QR Code for app downloads takes a few minutes. Once your QR Code is ready, you can place it in front of your store, on your website, product packaging, or in-store signages.
For example, Nike, the footwear brand, has used QR Codes to boost their app download rates.
When customers scan the QR Code on Nike's website, they will land on their phone's app store, where they can download Nike's app.
FMCG is a diverse industry covering fast food, beverages, medicines, dry goods, and more. Customers expect quick and easy access to such highly sought-after products.
With QR Codes, customers can download and install relevant FMCG apps to order groceries, clothing items, medicines, and more— all from the comfort of their phones. Sometimes such apps can display a QR Code for coupons and discounts to drive repeated purchases from the app.
A recent rise in direct-to-consumer channels has taken the FMCG sector by storm. With a QR Code, customers can directly interact with the manufacturers without any intermediates, saving a lot of revenue for a manufacturer.
Museums, events, movies, concerts, festivals, and fairs are popular events among millennials and Gen Z. These places are a data hub for setting future business objectives, decision making, feedback, and enhancements.
Let’s look at the following scenario:
Let’s say you’re planning a strategy for your upcoming event, and want to provide a seamless ticketing process. Integrating QR Codes for event ticketing allows customers to register for an event in no time.
If you’re an event organizer, and plan to increase app download rates and ticket sales, you can create a QR Code for app downloads.
Once the QR Code is generated, you can add it to the brand's website or embed it on print media. Customers who want to attend a particular brand event can download the app using a QR Code to book tickets.
With the help of app download QR Codes, brands can swiftly promote their events, gather more attendees, and gain more publicity.
Eventbrite, a popular event management and ticketing website, gives full authority to event organizers to integrate QR Codes into their event management system.
According to the Global Market Insights’s report, the e-learning market is estimated to grow by 20% CAGR from 2021 to 2028, and the market will only grow bigger!
App-based learning became extremely popular post-COVID in education, allowing anyone to learn anything from anywhere. Moreover, most students use their mobile devices to access these apps.
Institutions like offices, universities, and other major ed-tech platforms have their own app. They can encourage their audience to download their apps via QR Codes.
With an app download QR Code for these platforms, you can promote interactive course materials. Users can scan to download the app and access these materials easily. The key benefit? No need to manually search for the app on the app store.
A QR Code to download a transportation app is the easiest way to direct and help travelers with tickets, schedules, and travel updates. A brand can use app download QR Codes to help users book taxis, buses, trains, and avail flight services.
With the recent high preferences for an effortless travel experience and clean hygiene, several brands can encourage users to download and use their apps for convenience.
Once the user scans the QR Code, they can install and explore the app. As a result, customers will get easy access to travel schedules and essential information, and can book their travel seamlessly. This helps improve the overall customer experience.
It’s important to measure the interest your QR Codes are driving your brand app. With Uniqode's (formerly Beaconstac) QR Code generator with analytics, you can track the following -
These trackable QR Codes helps in calculating the conversion rate from app-interested traffic to app downloads. It also helps you understand which city, country, or area is gravitating towards your app. It is a great way to test the target audience without investing in surveys and detailed customer analysis reports.
You can also track QR Codes with Google Analytics to receive more in-depth insights such as audience demographics and behavior.
Absolut used a neck label with a QR Code that led users to download a free iPhone app called Drinkspiration. The app had an encyclopedia of recipes that allowed users to receive personalized recommendations or browse through popular drink recipes. Once they selected their choice, they could share it on social media channels.
IKEA makes it easy for shoppers to remember all the items they want by offering a small pamphlet that serves as a manual shopping list. This also has 2 QR Codes - one that leads users to the Google Play Store and the other leads them to Apple’s App Store so that they can easily download the app and create an online shopping list or shop in-store and have items delivered to their home.
Starbucks in India has taken a rather innovative approach to getting customers to download their Rewards app. A giant installation of the signature Starbucks coffee cup was placed at Delhi Airport that had a universal app download link that takes users to their respective App store to download the Starbucks India app.
Burger King used QR Codes in super engaging video ads at the MTV VMAs to get viewers to download the Burger King app. The QR Codes were shown multiple times during the broadcast so that viewers could easily scan the code, download the app, and avail several discounts and promotions.
Times Radio deployed QR Codes in newspaper ads to boost downloads for their radio app. Upon scanning the QR Code, users could directly be taken to the app, or if the app wasn’t downloaded on the user’s smartphone, then the QR Code redirected the user to the respective app store.
Chick-fil-A introduced an app download QR Code to their customer base. Users were directly able to download the brand’s app upon scanning the QR Code.
This initiative resulted in a 14% increase in app downloads.
With a QR Code for app downloads, Chick-fill-A was able to perform many mobile marketing activities, build a user-friendly loyalty program, and efficiently analyze the market data.
A third-party vendor, mostly a Kodak partner, who wants to offer printing facilities as an add-on service can create a QR Code for app downloads and upload it on their website. After scanning the QR Code, users can download the Kodak Kiosk Connect App on their phones.
Once users download the app and upload their pictures, they can initiate the photo print command at the nearest Kodak Kiosk center without standing in a lengthy queue.
Yes, you only need one QR Code for both Android and iOS. Depending on the user’s OS, it will redirect them to the respective app store.
Point your camera at the QR Code, and click on the link that pops up. It will take you to the Google Play Store or Apple’s App Store depending on your OS. Install the app and you’re done.
If your brand is well-known and you have demonstrated clear value your customers will get from downloading your app, you can directly generate a QR Code that redirects the user to the app store.
In case you’re an emerging brand, you can first redirect users to a dedicated landing page using QR Codes. This landing page should contain clear information about what benefits the user will get from downloading your app.
Once you’ve offered enough information to convince the user, you can provide links to your app on the App Store, Play Store, etc., so they can click on the relevant link and download the app.
Yes, you can. You can create a deep link to your app’s respective segment and paste that URL in a custom QR Code generator to create QR Codes for app downloads..
Absolutely. With the help of Uniqode's (formerly Beaconstac) QR Code platform, you can easily create a QR Code to download apps . This type of QR Code helps your audience effectively download your app. Users can scan the QR Code using their smartphone’s camera app and be directed to the relevant app store based on their phone’s OS.
Here’s how it works:
Here’s how it works:
Explore other QR Code types