QR CODE FOR APP DOWNLOADS: TRANSFORM OFFLINE INTERACTIONS INTO APP DOWNLOADS

Turn interest into installs. A single scan sends users to the right app store instantly.

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marriott
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nestle logo
deloitte digital logo
toyota logo
amazon logo
revlon logo
pepsi logo

What is an app download QR Code?

An app download QR Code automatically detects whether someone is using iOS or Android and directs them to the correct app store. You don't need two different QR Codes, and people don't have to manually search for your app. App download QR Codes remove barriers between discovery and download, boosting conversion rates.

For example, if you’re promoting a food delivery app on flyers, posters, or product packaging, people can scan your QR Code and go straight to your app’s download page. They don’t need to remember your app’s name or look for it later, and your offline marketing now has a bridge to convert interest into real app installs.

How does smart routing work on iOS and Android?

When someone scans the QR Code, their phone type is detected automatically. iPhones open the Apple App Store, and Android phones open Google Play. If the device isn’t recognized as iOS or Android, the user is directed to your fallback page.

If the app is already installed, a deep link can be added to open a specific screen. Deep-linking mobile apps with QR Codes provides users with an easy way of accessing a specific feature within the app. So, users who have already installed your food delivery app can be redirected to the app’s “Offers” or “Profile” page.

How to create an app download QR Code?

You can create an app download QR Code in three easy steps with Uniqode.

1. Create

Add your app links for both platforms; paste your Google Play link for Android and your App Store link for iOS. Then, include a fallback page, such as your app’s landing page or help page, to guide users who don’t have the app installed. 

  • You can also add optional deep links for iOS and Android to take users directly to a specific screen within the app, such as offers, profile, or cart.

2. Customize

Choose your brand colors, select a QR Code shape, add your logo, and include a short call-to-action, such to “Scan to install.”

3. Share

Place your app download QR Code on print or digital marketing materials, and your code is ready to lead users to the right store or your fallback page. With Uniqode’s dashboard, you can track QR Code scans and view the total and unique scans, as well as the device and location. Additionally, include UTM parameters to gain more in-depth insights.

Create

Using Uniqode, you can link to your app on the Google Play Store, App Store, and iPad-only App Store, along with a fallback URL-- all from a single App Store QR Code.

Customize
Modify the color scheme, change the QR Code shape, and add a logo on your app store QR Codes.
Share
Every scan takes users to the right app store based on their device OS, enabling seamless access and downloads.

Convert an offline interaction instantly to an app download.

Get more app installs with Smart QR Codes

Create QR Codes for app download with these ready-to-use templates
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Maximize app download with in-depth analytics

Scale your app marketing campaigns easily

Enterprise-grade security

Uniqode is the only QR Code solution that is SOC 2, GDPR and HIPAA compliant.

App download analytics

Track QR Code scan data - total and unique scans, iOS vs Android, cities, etc.

Works with yourstack

Connect to the tools you alreade use, such as Zapier, Slack, Workato, etc.

The highest-rated QR Code Generator on G2

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240+ reviews
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A humble brag!

Dyson uses Uniqode QR Codes to make app downloads effortless, because who has time to hunt through app stores?

Why create app download QR Codes?

Challenge
How app download QR Codes solve it?
Property
Users abandon installs mid-way
Barcodes
One scan redirects to the correct app store instantly
Property
Offline campaigns lack trackability
Barcodes
Built-in analytics reveal location, device, and time of scan
Property
Separate campaigns and QR Codes for iOS/Android apps cause confusion
Barcodes
Dynamic QR Codes redirect based on device type
Barcodes
Difficult to update store URLs
QR Codes
Edit destination anytime without reprinting

Track more than scans. Measure real results

With Uniqode’s attribution tools, you can connect each QR Code scan to an actual app install and identify which offline touchpoints drive revenue.

  • Conversion metrics: Measure install rates, cost per install (CPI), and total downloads generated from offline placements
  • Channel attribution: Identify which physical channels—such as posters, flyers, packaging, or events produce the highest installs and ROI.

Frequently asked questions

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