From billboards to business cards, QR Codes are a common sight in today’s digital world. But as functional as they are, traditional QR Codes can only link to a single destination, leaving businesses to juggle multiple QR Codes for multiple links.
This is where all-in-one QR Codes come into play—they’re a single QR Code that links to multiple destinations.
This comprehensive guide will explore everything you need to know about all-in-one QR Codes. From their benefits to how they work, we’ll show you how all-in-one QR Codes can consolidate your digital presence and give your customers all the information in a single scan.
Table of contents
- How do all-in-one QR Codes work
- Benefits of all-in-one QR Code
- How to create an all-in-one QR Code
- Who can use an all-in-one QR Code
- Best practices for using all-in-one QR Codes
- Unify your digital presence with Uniqode
- Frequently asked questions
How do all-in-one QR Codes work
The way all-in-one QR Codes work is fairly straightforward. When end-users scan the QR Code using their mobile device camera, it directs them to a landing page containing links to multiple destinations.
Businesses can customize the landing page to match their branding and add links for their social media profiles, website, other landing pages, contact forms, and more. Upon reaching the landing page, the end-user can choose which link to follow and access the relevant information.
This way, all-in-one QR Codes eliminate the need for creating multiple QR Codes and simplify sharing multiple links with your customers.
Benefits of all-in-one QR Code
Here are some benefits of all-in-one QR Codes:
With just one scan, your customers can access all links and information to make a decision or learn more about your business. No need for them to navigate different QR Codes or find resources from multiple locations.
All-in-one QR Code saves their time and effort, enhancing their overall experience and satisfaction and increasing the likelihood of conversion.
Multiple single-link QR Codes on your marketing collaterals make them look unattractive and confusing. Skip the clutter with all-in-one QR Codes. Now there is more space for creativity and your marketing materials are easier to navigate.
Creating multiple QR Codes for different links can be an expensive and time-consuming affair. Evade the hassle of designing, printing, and tracking each QR Code separately with one QR Code for multiple links.
You can track and analyze your customers’ behavior more effectively using a single QR Code. You don’t have to track multiple QR Codes yet get a more comprehensive view of your customer behavior. You can use this data to plan your next campaign, or optimize your existing one.
How to create an all-in-one QR Code?
To create an all-in-one QR Code, you will require an all-in-one QR Code generator.
We will use Uniqode's QR Code solution for this demonstration. It offers the added benefit of creating Linkpages—a landing page with multiple links—right from the dashboard.
Here's a step-by-step process of creating an all-in-one QR Code using Uniqode (formerly Beaconstac):
Give your Linkpage a descriptive name and click 'Start.' Now add an image and write a title and description for your Linkpage.
Click ‘+ Add Link’ and create a button for each link you wish to include. You can also attach an icon and thumbnail to each button.
Customize your Linkpage further by adding widgets such as page separators, text, PDFs, social media links, forms, landing pages, contact buttons, and more.
NOTE: You can create forms and landing pages by going to the ‘Campaigns’ section in the Uniqode (formerly Beaconstac) dashboard.
Customize the background and buttons of your Linkpage.
You can also enable advanced settings like GPS location analytics and Facebook or Google retargeting.
Once done, click ‘FINISH,’ and your Linkpage is ready.
Now go to 'QR Code' from the dashboard menu and choose 'Linkpages' from the available QR Code options list.
Select your Linkpage and click 'Next.' You can also edit your Linkpage at this step.
As a final step, customize your QR Code's design and click 'Next.'
You have the ability to customize every aspect of the QR Code, including eye shape, CTA frame, background, shape, and more.
Test the QR Code and download it in a suitable format.
1. When you need to create a QR Code that can be resized for large printable assets like billboards or banners, choose a vector format like SVG or EPS.
2. For smaller campaigns like sharing on social media or using the QR Code on brochures or menus, PNG and JPEG formats are good choices.
Who can use all-in-one QR Codes?
All-in-one QR Codes are a versatile solution to share multiple links using a single QR Code. Let’s look at a few examples of how professionals from different industries can use all-in-one QR Codes:
All-in-one QR Codes can make buying and selling real estate more efficient and engaging.
Real estate agents can provide potential buyers with all the necessary information, such as virtual tours, floor plans, pricing, and more, using a single QR Code.
For instance, a real estate agent can place an all-in-one QR Code on a 'For Sale’ sign outside a property. Interested buyers can scan the QR Code to access a virtual property tour, view photos, and leave their contact information to schedule a viewing or request more information.
This streamlined approach simplifies the process for real estate agents and creates an interactive experience for buyers, increasing the chances of a successful sale.
Event planners can share event schedules, registration pages, links to social media pages, and real-time updates, using all-in-one QR Codes.
Attendees can scan the QR Code on their registration badge to access important information such as event schedules, speaker bios, and links to their social media pages. They can also register for breakout sessions and connect with other attendees through a linked social media platform.
Additionally, all-in-one QR Codes can simplify event logistics by providing attendees with information such as directions to the event venue, parking instructions, and safety protocols. Attendees can now enjoy the event while saving both time and hassle.
Restaurant owners can make the ordering and payment process more convenient using all-in-one QR Codes. With one scan, your customers can access different menus such as food, appetizers, drinks, and chef specials.
Moreover, restaurant owners can also include links to online payments portals via the same all-in-one QR Code.
All-in-one QR Codes can assist construction and engineering professionals develop a safer and more efficient work environment. Construction staff can easily access crucial information by quickly scanning a QR Code.
For example, workers can scan the QR Code that links to all project-related information, such as blueprints, emergency and safety protocols, etc. Workers now have the necessary information at their disposal, which saves time as well.
Store owners can offer a more immersive shopping experience to their customers with one QR Code that links to multiple information sources such as pricing, best deals, and so on.
With a single scan, customers can now access the necessary information about their interests without staff assistance, creating an independent shopping experience. The same QR Code can also provide promotional deals and discounts to customers, promoting sales.
Best practices for using all-in-one QR Codes
To get the most from all-in-one QR Codes, here are some best practices to follow:
To avoid overwhelming your customers, limit the number of links you include in your QR Code to the most important ones. The number of links depends on your industry and what you offer.
For instance, a restaurant owner may want to prioritize the link to their menu and contactless payment options. In contrast, a retail store owner may prioritize links to their latest collections or promotional deals.
Make sure the links you include in your QR Code are relevant to your business and are up-to-date. A link with outdated information can frustrate your customers and damage your reputation.
Anchor text is the clickable text that appears on your QR Code. It's important to use clear and intuitive anchor text for each link to make it easy for customers to find what they want.
For example, a financial institution can use anchor text such as 'Apply for a Loan' or 'Open an Account' to direct customers to the relevant pages on their website.
It’s important to track your QR Code to unveil the best-performing links in terms of clicks and engagement. And with the analytics, you can make data-driven decisions and optimize your QR Code campaigns.
You might want to know: Uniqode (formerly Beaconstac) provides two types of analytics to help you understand how your Linkpages—landing pages with multiple links—are performing.
The first type is page-level analytics to track a specific Linkpage. This includes metrics such as page views, unique users, total clicks, clicks per link, geo-analytics, and operating system data.
By analyzing these metrics, you can understand how your audience interacts with your page and optimize it accordingly.
The second type is aggregate analytics, which tracks the same data type but across all the Linkpages you have created.
Now you have a broader picture of your overall campaign performance, trends, and user-behavior patterns across pages.
Unify your digital presence with Uniqode's (formerly Beaconstac) all-in-one QR Codes
It's evident that creating an all-in-one QR Code is the most effective way to share all the required links and information with customers via a single QR Code. And with Uniqode's (formerly Beaconstac) feature-rich QR Code solution, you can create an all-in-one QR Code easily and confidently.
With customization features, advanced tracking capabilities, easy integrations, and multi-user access, Uniqode (formerly Beaconstac) is a top choice for businesses looking to deploy high-converting QR Codes at any scale.
Moreover, our platform is GDPR and SOC 2 Type 2 compliant, ensuring the highest levels of data security and privacy.
Frequently Asked Questions
Yes, putting multiple links and PDFs in one QR Code is possible with an all-in-one QR Code generator.
For example, using Uniqode's (formerly Beaconstac) QR Code solution, you can create a Linkpage - a landing page where you can add multiple links, PDFs, images, videos, forms, and more.
Once you've added everything you need to your Linkpage, you can customize it to match your branding and generate a QR Code straight from the Uniqode (formerly Beaconstac) dashboard. Scanning this QR Code will take end-users to the Linkpage, where they can access all the links and PDFs.
To add all your social media links to a single QR Code, you can direct your QR Code to a page that contains all those links.
With Uniqode's (formerly Beaconstac) Linkpages, you can easily create a page that includes all your social media links, payment links, contact forms, and any other URLs you wish to add.