How to use QR Codes on posters

You can use QR Codes on a poster to increase engagement rates, attract new customers and explain your product or service in greater detail.

Funneling new customers

A poster in your store display can be used to attract new customers walking by your store.Scanning a QR Code with Android and iPhone takes less than a second and you can use the QR Code to advertise your new product, alert consumers about new offers and sales and use it to capture leads.

  • Retarget them online on Google and Facebook
    With a platform like Uniqode (formerly Beaconstac), you can also retarget users that have scanned your QR Code online. All you need is the Facebook and Google Conversion ID to display your ads to potential customers.
  • Scavenger Hunt with QR Codes
    The possibilities with QR Codes are endless. Scavenger hunts as a marketing event are not unheard of and QR Codes allow anyone with a smartphone to participate without downloading an app. Businesses can place these posters in and around the store allowing users to collect points or win a special hamper.
Improving in-store customer experience

QR Codes can vastly improve the in-store experience an average customer has by acting as invisible salespersons.

  • Reveal sales and discounts
    Placing a poster in different aisles is commonplace. By adding a QR Code to this, you can get consumers to scan and get the promo code. If you offer an online store, you can even have this coupon code applied at checkout already. Once someone scans the QR Code, with Uniqode's (formerly Beaconstac) dashboard, you can retarget them online even if they choose to not make a purchase at the time.
  • Announcing new products
    A new product always is harder to push when it’s still relatively known. Add a Video QR Code to the poster announcing your new product or service and let consumers watch your products in action.
  • Instant Checkout Stations
    Instead of making shoppers wait at long checkout lines, you can create Instant Checkout Stations at strategic points in the store. Allow customers to scan the QR Code on these posters and pay for their purchase online.
  • Make checkout lines engaging
    If Instant Checkout stations aren’t a possibility, incorporate the next best thing in your store - a QR Code game. Have posters near checkout lines that take customers to play hyper-casual games to make waiting lines in checkout half as boring and twice as fun.
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Retaining loyal customers

A QR Code on a poster can even be instrumental in helping you retain your frequent and loyal customers.

  • Subscribe to the newsletter
    Have a newsletter? Get the word out with a QR Code poster. Shoppers can scan the QR Code and subscribe to the newsletter immediately and stay abreast off all the latest updates from the business.
  • Customer-backed inventory
    Amazon’s 4-star store pioneered customer-backed inventory and other businesses can emulate this too without any fancy technology. Add QR Code posters in aisles to gather feedback about the products, what customers would like to see and use QR Code scans and analytics provided by the Uniqode (formerly Beaconstac) dashboard to understand which products are popular.
  • Customer Feedback
    Apart from feedback on the products, businesses can always ask customers to leave feedback regarding their overall experience in the store. Implementing customer feedback in the store lets the customer know that they are valued and incentivizes them to stay loyal. Instead of a feedback form, you can also allow customers to scan the QR Code and get in touch directly with customer support.
  • Engage with social media business pages
    Several businesses don’t spend a dime on marketing and leverage the power of social media to get the word out about their business and products. You can do the same with QR Code posters and get shoppers to follow you on social media and leave reviews. According to Search Engine Land, 68% of consumers are more likely to purchase from a local business because of positive customer reviews.
  • Join loyalty programs
    With 87% of customers clamoring for loyalty programs, you can make it easy for shoppers to join your loyalty program with a QR Code poster. Customers can scan the QR Code and sign up on the spot.

Designing a QR Code poster

When designing a QR Code poster, be sure to keep the following things in mind:

  1. Choose a colorful, customized QR Code: Using a FREE QR Code generator like Uniqode (formerly Beaconstac), you can easily change the color of your QR Codes. This is what makes your QR Code stand out in a sea of ordinary, black and white QR Codes. You can also add your own logo to the QR Code to reinforce your branding.
  2. Consider placement: You want the QR Code to be the center of attention. Consider placing it in the center of the poster so that it is eye-catching. Don’t place it on the side that makes it awkward to scan the QR Codes.
  3. Test your QR Codes thoroughly: Before you download your QR Code, make sure to test to ensure it is performing the intended action.Here’s how you scan QR Codes with your iPhone and Android smartphone. After printing out the poster, ensure it is scannable. You can get high-resolution QR Codes for free using Uniqode's (formerly Beaconstac) QR Code generator.
  4. Add a compelling CTA: You need to include a compelling CTA along with the QR Code that intrigues the user and lets them know what is going to happen once they scan the QR Code.
  5. Don’t overcrowd the poster: Ensure the elements in the QR Code poster aren’t overwhelming and there is a right balance between text and empty space.
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