What is a video QR Code?

A QR Code video is a type of QR Code, when scanned, takes users to a video. It can be a short video clip, a movie trailer, a promotional video, or any other form of multimedia content.

When you convert a video to QR Code, it becomes easy to share video content with your audience without the need for users to manually type in a long URL.

How to make a QR Code for a video?

Before you begin, consider signing up for a 14-day free trial in order to access our dashboard. During the free trial, you can try our advanced customizations, like adding a logo, frame, and background to a video QR Code. Track, edit, and manage your QR Code video on Uniqode's (formerly Beaconstac) dashboard with ease.

Let’s get started:

Go to ‘+Create’ on the top-right side of the panel, and select “QR Codes”


Select ‘Website’ as your QR Code campaign. This is because we will be converting the video URL into a QR Code.

QR Code campaign

Add the URL in the space provided and click ‘Next.’


Design your video QR Code as per your brand aesthetics. You can start with the shape- choose a circle QR Code or the traditional square one.

Select round QR Code template

Next, you can add a logo to the video QR Code. You can further customize the QR Code background, frame, and CTA.

You can download the video QR Code in any of the available formats, such as PNG, JPG, EPS, SVG, and PDF.

Download QR Code

We recommend downloading a high-resolution video QR Code for ease of use, especially if you want to print them on marketing materials of different sizes.

5 advantages of using a Video QR Code (+ Bonus benefit of using Uniqode's (formerly Beaconstac) dynamic QR Code maker)

Using video QR Codes can offer several benefits for individuals and businesses. Here are some of the advantages of using video QR Codes:

1. Enhanced user engagement

Video content is more engaging and visually appealing compared to text or static images. When you share it using a QR Code, it allows you to capture the viewer's attention and convey your message in a more dynamic and compelling way.

You can link a YouTube video, promotional video, or any other content– end users can scan and view them in seconds.

2. Offline-to-online integration

Video QR Codes bridge the gap between offline and online marketing. You can include them in printed materials such as brochures, posters, or product packaging to direct people to your online video content.

You can also track these interactions on Uniqode's (formerly Beaconstac) dashboard and measure the QR Code campaign performance.

3. Tracking and analytics

Uniqode's (formerly Beaconstac) QR Code maker provides analytics features that allow you to track the performance of your video QR Codes. You can gather data on the total number of scans, date, time and location of scan, etc.

In addition, we also provide a robust QR Code integration with Google Analytics. You can leverage this to check end-user metrics and improve campaign performance.

4. Brand enhancement

Video QR Codes can be designed to match your brand's aesthetics. Incorporate logos, change color, and enhance the QR Code appeal with other design elements.

With Uniqode's (formerly Beaconstac) advanced customizations, you can generate a QR Code with transparent background or a colorful background. Add an attractive frame and CTA to the QR Code and get more people to scan it.

5. Convenient to access

Video QR Codes provide a quick and convenient way for users to access video content. Instead of typing long URLs, users can simply scan the QR Code with their mobile device, making it easier to reach your target audience.

Also read: How to scan a QR Code

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Bonus benefit: Use Uniqode's (formerly Beaconstac) dynamic QR Code maker to generate permanent video QR Codes (no expiry)

With a Dynamic QR Code maker like Uniqode (formerly Beaconstac), you can generate a video QR Code and also edit and track it once deployed.

Our QR Code editing feature lets you change the QR Code destination even after its creation. Unlike a static QR Code, which can never be modified- our dynamic QR Code is versatile.

You can change the video or YouTube URL anytime you want without having to recreate a new QR Code each time.

The best part is that you need not worry about your video QR Code expiry. A dynamic QR Code is permanent, and it can be customized, edited, and tracked with ease.

Some popular use cases for a video QR Code

1. On product packaging

Product Packaging

Businesses can add a QR Code video on product packaging to either educate the customer on how to use the product or the other uses of the product which may not be apparent from the product packaging.

2. On OOH advertisements


You can now turn every out-of-home (OOH) advert into a digital one with video QR Codes. Coupled with a compelling tagline, you can get consumers to watch your advertisements using video QR Code on billboards, signage, posters, etc.

3. Boost tourism

Boost Tourism

Video QR Codes are a great way to promote any popular tourist spot. Embed QR Code videos on your local tourism advertisements and on popular tourist locations for users to scan the QR Code, watch videos, and educate themselves about the location.

4. Promote interactive learning

Promote Interactive Learning

With online learning becoming the norm, QR Code videos are a great way to share interactive content with users. Make use of video QR Codes to share cooking tutorials, educational videos, or even technical learning videos.

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Best practices to keep in mind while converting a video to QR Code

1. Check QR Code for ‘Excellent’ scannability

While creating a video QR Code, make sure that you don’t over-customize it. This will render the QR Code useless. Keep the QR Code clutter-free, angle it right, and choose a contrasting background.

2. Ensure the video QR Code is visibly placed

QR Code visibility is important, and it largely determines the success or failure of your QR Code campaign. Ensure that it’s placed correctly and is not hidden from plain sight. Your prospects should be able to view the QR Code without hassle.

3. Keep the QR Code size in check

A video QR Code is scannable only if it’s perfectly sized. It should be a minimum of 1cm x 1cm in size in order to be scannable.

You can use the below formula to determine the correct size for your QR Code:

QR Code size = Distance between the QR Code and the mobile device/10

Need help with your video QR Code sizing? Check out our detailed guide on QR Code size.

Frequently Asked Questions

Yes, you can make your own QR Code for personal use or business purposes.

  1. Go to Uniqode's (formerly Beaconstac) QR Code maker, and sign up for a free trial.
  2. Choose the QR Code campaign type, and fill in the details.
  3. Customize QR Code if required.
  4. Test and download your QR Code.

You can create a static QR Code for free on Uniqode's (formerly Beaconstac) QR Code generator.

  1. Go to the Uniqode (formerly Beaconstac) QR Code generator and input the required information.
  2. Customize the QR Code logo, background, color, and shape if required.
  3. Generate QR Code and download it.

Yes. Uniqode's (formerly Beaconstac) QR Code solution allows you to create QR Codes for free. You can either make a free static QR Code or sign up for the free 14-day trial to generate dynamic QR Codes.

There are certain limitations to using a free static QR Code.

  1. You cannot edit or track them.
  2. In case of any changes to your campaign, you will have to create a brand new static QR Code and replace it across all touch points.
  3. You cannot edit the QR Code destination.

We recommend using an editable dynamic QR Code. Sign up for a 14-day free trial and try using Uniqode's (formerly Beaconstac) dynamic QR Codes.

You can create a QR Code for a location in 3 easy steps.

  1. Get the location link from Google Maps or Apple maps.
  2. Go to Uniqode's (formerly Beaconstac) location QR Code generator.
  3. Paste the location URL.
  4. Customize QR Code as per requirement.
  5. Generate QR Code and download it.
  6. Deploy it across easily accessible touchpoints for best results.

A static (free) QR Code does not expire. Once created, it lasts a lifetime unless the physical copy is tampered with. However, you cannot track, modify or make any changes to a static QR Code. For long-term purposes, we recommend using a dynamic QR Code.

A static QR Code can be used an infinite number of times. However, you can track, modify or update your static QR Code campaigns. They offer a one-time use value. We recommend using a dynamic QR Code for long-term, successful QR Code campaigns. However, if you use a dynamic QR Code, the number of scans depends on the plan you have purchased.

Make cost-effective QR Codes for your business.
Generate more revenue.