How to use QR Codes on Billboards and Banners

Well-designed QR Codes can be used from letting potential customers know about your business to retaining old and loyal customers. Here a few of the ways businesses and brands can use QR Codes on billboards and banners:

  • Navigate to the store

    Opening up a new location? Now you can use your billboards and banners to drive more footfalls using a QR Code. This is commonly known as a Google Maps QR Code customers. When users scan this QR Code, your Google Maps location opens up with directions to the store. This saves users time that it would normally take to locate your store on Google Maps.

  • Advertise new products

    There are certain products that typically need an infomercial or a How-To video to understand the usage. Now, you can do that straight from the billboard or banner. Add a Video QR Code that links to YouTube or your website that explains your product. Several brands and businesses have started including a YouTube QR Code to increase consumer awareness regarding product use and post-purchase engagement.

  • Announce sales and discounts

    Businesses and brands already use billboards and banners to announce sales and discounts. Adding a QR Code is helpful as consumers can actually retain that information. For instance, if someone is driving by your billboard, they may only catch half of the information but add a QR Code to the mix and not only can they bookmark your sale for later but you can also allow them to add the event to their calendar with an event QR Code.

  • Drive traffic online

    What has been troubling retailers for a long time now is the exponential growth of e-commerce business. Instead of selling products in retail stores, companies now sell direct to consumer and build long-lasting relationships. Online businesses thrive because of the numerous drawbacks in retail. Long checkout lines, unhelpful sales information, limited business hours and no 24x7 customer support. Retailers have understood the power of duplicating the experience of online businesses by having a website or online store. With QR Codes, retailers can actually use the power of Out-of-Home (OOH) advertising and generate online traffic. All users would have to do is point their camera at the billboard and the website opens up on their phones.

    Learn how to scan QR Codes with Android smartphones and iPhones

How to generate QR Codes for billboards and banners?

STEP 1: Choose the type of QR Code

STEP 2: Enter the information in the Uniqode (formerly Beaconstac) QR Code generator

STEP 3: Choose between static and dynamic

STEP 4: Customize the QR Code

STEP 5: Generate and test the code

STEP 6: Download it in PNG, SVG or EPS

Create QR Codes - easy and fast

How to design QR Codes for billboards and posters?

  1. Choose the right QR Code type: For instance, a Website QR Code can be used to deliver a website which is instrumental to drive traffic online. Once you decide on the intent, you can select the right QR Code type. What are the different QR Code types?
  2. Customize the QR Code: Your QR Code does not have to be black and white. You can add colors and your own logo to the QR Code. This not only helps your QR stand out but it also clearly piques the interest of the consumer.
  3. Consider placement: The QR Code should not get lost in your billboard or banner. It should be the focus of your campaign.
  4. Only use scannable QR Codes: Test your QR Code before you mass produce your billboards and banners. You can print the QR Code as large as you want but you have to make sure that it is not too small.

Why is a QR Code billboard and banner so effective?

71% of consumers find digital billboards far more engaging than online ads and 55% of users heavily engage with the ad campaign. These OOH advertising stats are already working in favor of businesses and brands. But adding a QR Code enhances the entire campaign and here’s how:

  1. Track scans and analytics: You cannot effectively or easily track the number of consumers who actually saw and engaged with billboards and banners. Add a QR Code to the billboard and you can get analytics and insights such as time of scan, location, date, country, OS used.

  2. Retargeting online on Google and Facebook: Retargeting helps to reinforce the branding in a consumer’s brain. Once they see your OOH advertisement and scan the QR Code, with the help of Uniqode's (formerly Beaconstac) intuitive dashboard, you can easily retarget them online with the Facebook and Google Conversion ID.

  3. No need for an app: QR Codes have gained immense popularity over the last few years because there is no app involved. Consumers only have to point their camera at a QR Code for less than a second and the associated action can be performed.

  4. Only use scannable QR Codes: Test your QR Code before you mass produce your billboards and banners. You can print the QR Code as large as you want but you have to make sure that it is not too small.