THE UNIQODE BLOG

A UPC carries a product code, and a 2D barcode adds batch, expiry, and web data. Learn why both codes share the pack and what changes when you add one.

A product code is a unique identifier assigned to a product, and the GTIN is the one retailers read. UPC and EAN are the 12-digit and 13-digit forms of a GTIN. Learn when a US or EU version needs a new GTIN and which number goes in a GS1 QR Code.

A Black Friday landing page converts when it leads with one clear offer, a real deadline, and a short path to purchase. Here are 12 tips with examples.

Get your online and in-store sale ready with a dated Black Friday checklist, from inventory and checkout tests to the QR Code that connects each sign to your offer.

Plan BFCM offers for your retail store, connect in-store signs to your online sale with QR Codes, and see which sign drove each sale.

A 2D barcode stores data horizontally and vertically. Learn the main types, where each is used, and the three symbols GS1 accepts for retail.

Most event ROI numbers are inaccurate for a simple reason. When leads reach the CRM, they often lose their event tag before the deal closes. As a result, the revenue from that event is credited to another channel. This guide explains the formula, highlights the key metrics to track, and shares solutions to keep your pipeline traceable from the first scan to the closed-won deal.

A GS1 QR Code does different work for brands, retailers, shoppers, and compliance teams, all from the same scan. Learn what a GS1 QR Code actually is, how GS1 Digital Link works inside it, and what changes on your packaging before Sunrise 2027.

Choosing event lead capture software can feel like navigating a maze of bold vendor promises about accuracy and CRM integration, with little proof to back them up. If you have ever wondered which platform truly delivers, you are not alone. We have taken a close look at 11 event lead capture software options, comparing their pricing, features, and, most importantly, real user feedback.

QR Codes offer a digital edge to your direct mail marketing efforts. You can generate higher ROI by creating dynamic direct mail QR Codes. Discover more in this detailed guide.

Did you know there are many ways to bolster your beauty brand’s marketing strategy using QR Codes? Explore this guide to learn how along with helpful tips to get your QR campaign up and running!

Many CPG brands are creatively using QR Codes in their marketing campaigns, whether it’s to provide information, increase consumer engagement, or foster brand loyalty. Check out the best QR Code campaigns curated by the most popular CPG brands.