How To Create A Black Friday Landing Page That Converts

Black Friday and Cyber Monday campaigns are always a wild ride for businesses.

With over 90 million people in the US alone shopping online on Black Friday in 2023 and 64% of customers planning to do so in 2024, everyone knows how much rides on those few days.

Businesses scramble to get everything just right. The pressure is real. You’ve got to stand out, drive engagement, and make the experience worthwhile for customers—or risk getting lost in the noise.

One of the best ways to rise above the chaos is through targeted landing pages crafted explicitly for your Black Friday promotions. These pages can serve as powerful calls to action to grab attention and persuade visitors to take your desired action.

I will share 12 proven practices for your Black Friday campaign and many pro tips to get the most sales.

Why are landing pages important for Black Friday’s success?
12 Tips for a high-converting Black Friday landing page (with examples)
What to do with the Black Friday landing page after the sale?
Build your high-converting Black Friday landing page in a minute

Why are landing pages important for Black Friday’s success?

Why a landing page, you ask? These reasons will make you wonder why not:

🔎Targeted focus: You can spotlight specific deals, such as “50% Off All Electronics” or “Buy One, Get One Free on Apparel,” using Black Friday landing pages. By eliminating distractions from other products or promotions on your main website, these pages direct customers to compelling offers, improving the likelihood of conversion.

⚙️Optimized for conversions: A high-converting Black Friday landing page drives action with countdown timers, clear stock messages, and an easy-to-spot “Shop Now” button. This setup encourages quick decisions, which is perfect for deal-hunters.

📊Data collection and analytics: During Black Friday, landing pages can gather insights on visitor behavior, such as which promotions attract the most clicks and how long customers stay on the page. This data can inform future marketing strategies and help refine promotions, ensuring you capitalize on high-traffic moments.

🧪A/B testing: You can test different promotions, such as varying headlines such as “Exclusive Black Friday Sale” versus “Limited Time Only: Black Friday Specials.” This testing can reveal which messages resonate best with shoppers, maximizing your overall sales.

⚡Better user experience: On a busy shopping day like Black Friday, a focused landing page minimizes distractions and guides users seamlessly through purchasing. This optimized experience can increase engagement and conversion rates, as customers find what they need without navigating through a cluttered homepage.

🌐SEO benefits: Strategically crafted Black Friday landing pages can improve your search visibility. By incorporating relevant keywords like “Black Friday deals 2024” or “best Black Friday discounts,” these pages can attract organic traffic from shoppers searching for specific deals, increasing your overall reach during this high-traffic shopping event. Brands can also benefit from specialized SEO services for ecommerce to ensure their landing pages are optimized for both search engines and seasonal shopper intent.

12 Tips for a high-converting Black Friday landing page (with examples)

Take a look at the expert tips to create a Black Friday landing page, along with an example for each entry:

Create a clear value proposition

The average conversion rate for online stores during Black Friday is 4.3%, almost double the 2.5% annual average. To capitalize on this opportunity and boost your sales, a Black Friday sales landing page can help capture the demand.

Start with a clear and compelling value proposition—explain why your deals are worth waiting for. Focus on what customers seek: big discounts, exclusive bundles, or limited-time offers.

Finding the right message might require digging into the user base or a quick call with your sales team.

For example, EngageBay does this well by putting “Up to 40% Off for a Lifetime” at the top of their best Black Friday landing pages. It’s clear, direct, and immediately tells visitors what’s in.

Use high-impact visuals

The best Black Friday landing pages are a magnet for excitement and urgency.

To create one, use bold colors that grab attention (💁tip: a red CTA button increases conversions by 21%), countdown timers, eye-catching banners, and graphics to amplify the rush.

Strategically place these elements where they’ll impact most, nudging your visitors toward action. For example, you can place your countdown timer at the top of the page and a bold CTA button just below, making it easy for visitors to act right as the urgency hits.

You can also stay on-brand with colors, but don’t hold back with the rest—use visuals that make essential offers pop and keep your customers engaged from the moment they land on your page.

Take Hostinger’s Black Friday landing page, for example. It combines vibrant graphics, high-contrast colors, and a bold countdown timer (right beside the CTA) to create urgency, while the CTA button stands out clearly, prompting action.

Simplify the path to purchase

A simple mantra: When shoppers land on your page, they want to buy. Make it as easy as possible for them to buy.

Because users typically spend only 6.44 seconds focusing on the navigation menu, your layout should be intuitive, with CTAs like “Buy Now” or “Claim Your Offer” clearly visible. Minimize the steps between landing on the page and completing the purchase.

Additionally, if you offer different purchasing options, ensure they’re easy to understand and not overwhelming. To streamline the experience further, automate your invoicing system to send instant, professional sales invoices once a purchase is made. This not only adds convenience but also builds trust, ensuring customers feel secure in their transactions.

Dropbox does this well by giving users simple choices like “Sign Up for Free” and “Find Your Plan,” making it easy to move from interest to decision.

💡Pro tip: Shorten the path to purchase by linking your physical stores to online website with QR Codes

When launching an offline campaign, a QR Code can be a powerful real-world CTA to bridge your in-store and online experience.

You can place QR Codes in your physical locations for customers to access online deals or product pages quickly. This shortens the purchase path from in-store browsing to digital checkout, simplifying the buying process and extending the reach of your online offers to those exploring your brick-and-mortar space.

Ninety-one percent of customers say they’re more likely to purchase from a trustworthy brand. Hence, when competition is high, and shoppers are eager to find the best deals during Black Friday, inspiring trust is key—especially for first-time visitors.

Highlight customer reviews, ratings, and security badges to show shoppers they’re making a safe purchase. Including a “trusted by” section or a “brag bar” with logos from well-known clients can also help build credibility. During this busy shopping season, you can increase sales by making shoppers feel confident about your site.

Jarvis uses detailed testimonials with names, titles, and photos on their landing page, which helps to build trust and authenticity.

Use smart CTAs

Your CTAs should match the urgency and excitement of Black Friday, but they also need to feel inviting.

Instead of the generic “Buy Now” for every CTA, use something customized and closely related to the campaign, like “Try for Free” or “Start Your Journey.”

Such prompts reduce the commitment barrier for first-time visitors who may hesitate to make an immediate purchase.

Additionally, if you offer free trials or no-commitment deals, ensure your CTAs highlight this.

For example, Unbounce uses “Try Smart Traffic for Free,” which clearly states visitors can try something without committing.

Add pop-ups with secret offers

A pop-up with an exclusive offer can add an element of surprise and urgency. You can also consider displaying a “secret” discount or offer as a pop-up to encourage visitors to act quickly, creating excitement and motivating them to engage with your deal.

Note: For maximum impact, consider displaying the pop-up on key pages like product pages or during checkout.

Super Coffee here uses a timed pop-up with a “secret discount,” creating a sense of exclusivity that encourages users to act.

Incorporate a countdown timer for flash sales

Countdown timers are a powerful way to create urgency and encourage visitors to act fast, especially during the busy Black Friday season, when attention spans are short.

In fact, the Diamond Store saw a 400% increase in conversions and nearly doubled its click-to-open rate to 24% by adding a countdown timer to its Black Friday email campaign.

Use a bold, prominent timer for your flash sales or limited-stock items. Position it close to your main offer to ensure it grabs attention. Add messages such as “Hurry, only x left” or “Offer ends in x hours” to push your visitors to act even sooner.

ConvertFlow uses a large countdown timer with the message “limited slots,” which adds scarcity and pushes visitors to make faster decisions.

Offer a product quiz for personalization

A quick product quiz is an excellent way to help customers find exactly what they’re looking for during Black Friday’s chaos.

With many deals, simple questions about their preferences or needs can point them to the perfect products. By suggesting tailored deals, you make the shopping experience easier and boost conversions, ensuring the right products get to the right shoppers at the perfect time.

For example, Kérastase offers a quiz recommending personalized haircare products, making the shopping experience more tailored and engaging.

Provide live chat support

Customers often have urgent questions about shipping, returns, or discounts during Black Friday. Offering live chat is a great way to provide instant support and keep things moving smoothly.

Sixty-seven percent of customers would rather talk to a self-service chat agent than a company representative. So, you want to give them what they want to get what you want (psst…sales).

Ensure the chat widget is easy to spot—ideally in the bottom-right corner—so customers can quickly reach out. Pre-programming responses for common Black Friday questions can help you save time and provide faster, more efficient service, keeping your customers happy and more likely to complete their purchases.

HubSpot uses a live chat feature on its landing page, ensuring visitors have quick access to help if they need it.

Highlight “frequently bought together” products

Show visitors complementary products that other shoppers buy to increase your average order value.

During Black Friday, people often want to buy more than one item, so showing “frequently bought together” items can drive more sales. To make this section even more compelling, consider offering bundle discounts.

Sephora does this with a “FREQUENTLY BOUGHT TOGETHER” section, making it easy for customers to discover additional products they might want.

Maximize your “thank you” page

Your courtesy page is not just a place to say thanks. Use it to promote additional products or offer a discount on a future purchase. This is especially important during Black Friday when shoppers actively seek multiple offers and incentives to keep buying.

Pro tip: You can also send a follow-up “Thank You” email after a purchase, just like Hudson’s Bay does here. Offer related products or an exclusive discount for your customers’ next purchase, further driving engagement and increasing repeat sales.

Make your page mobile-friendly

Mobile ecommerce will make up 60% of global sales in 2023, so optimizing for mobile is non-negotiable. Ensure your landing page loads fast, is easy to navigate on smaller screens, and offers a smooth checkout process. This will help you capture sales from customers shopping on the go during Black Friday.

💡Pro tip: Want a mobile-optimized Black Friday landing page in a pinch but don’t have the time and resources for a full-fledged website? Try Linkpage!

❌No complicated setup
❌No domain
❌No hosting
❌No coding

—just create, customize, and launch a mobile-friendly Black Friday landing page using a URL or a QR Code across any touchpoint. You can update it later for instant changes.

Create Black Friday landing page

A step-by-step guide to creating a landing page with Uniqode

Follow these simple steps to build a high-converting landing page quickly and easily:

Log in to Uniqode and choose “Linkpage”.
Use the “+Add Links” or “+Add Widgets” buttons to add your promotions, images, and relevant information. Choose materials that directly speak to your target audience.
Tailor the appearance of your landing page. Adjust the background, buttons, and overall aesthetic to match your brand colors and theme.
Complete your page by selecting advanced options. Want to boost your mini landing page? Choose options like geo-analytics, Facebook or Google retargeting, etc.
Sharing your landing page. Once your landing page is ready, sharing it with potential customers is a breeze:

As a URL: Simply copy the generated URL from the Uniqode dashboard and distribute it through various channels—social media, email newsletters, or messaging apps—to reach your audience directly.
As a QR Code: Generate a QR Code linked to your landing page. Incorporate it in marketing materials, posters, or product packaging, making it easy for customers to scan and access your deals instantly.

For a more detailed walkthrough, see this guide.

What to do with the Black Friday landing page after the sale?

Let’s say you have spent time, money, and effort on a full-fledged Black Friday landing page (or a mini landing page). What do you do with it once the sale is over?

You’ll want to preserve the link equity from your dedicated landing page while transitioning the page for future use. Here are a few options to manage the URL effectively:

302 redirect

If you’re using a web-hosted landing page, a temporary 302 redirect can send users to a general sales page or homepage after the sale. However, it doesn’t transfer all link equity and could cause SEO confusion if used repeatedly.

Alternatives

Update the page: Keep the page live and update the content with a countdown or email sign-up for future promotions, maintaining link equity.

Create sub-pages: For specific product categories, create sub-pages that you can redirect post-sale while keeping the main landing page for future events.

Rebrand for future sales: Simply update the page for upcoming sales, like “Black Friday 2025,” preserving the URL and link equity.

If you’re using Uniqode Linkpage

Linkpages aren’t full-fledged websites hosted on a domain, so it’s easier to deal with it after the Black Friday sale (and there’s no SEO backfire). You can edit the page anytime, and changes will reflect instantly:

Repurpose and relaunch: You don’t want to waste the link equity. Since it’s super-easy to edit a Linkpage, why not repurpose it for Cyber Monday, Christmas, or New Year?

Use for flash sale: Use the same Linkpage to promote flash sales between main festive sales so user know where to return for offers

New product launch: Use your landing page to launch a new product or sale once the festive season is over

Build your high-converting Black Friday landing page in a minute

A targeted landing page is one of the most effective ways to drive conversions on Black Friday. By creating a focused, easy-to-navigate page with precise offers and a simple path to purchase, you can ensure that your visitors turn into paying customers.

Now that you have the tools and strategies, it’s time to implement them. With Uniqode, you can create a professional Black Friday landing page in minutes—no coding required.

Get started now!

Frequently asked questions

1. Why do I need a dedicated Black Friday landing page?

A dedicated landing page helps focus your customers’ attention on specific deals, making it easier for them to act. It eliminates distractions from your main website and ensures a streamlined shopping experience, which can significantly improve conversion rates.

2. Can I create a Black Friday landing page without coding skills?

Absolutely! With Uniqode, you can design a professional and high-converting Black Friday landing page using an easy drag-and-drop interface—no coding required.

3. How can I track the performance of my Black Friday landing page?

You can use analytics tools to track visitor behavior, conversion rates, and other vital metrics. This will help you understand which offers are performing well and allow you to make real-time adjustments to maximize sales.

Author Details

Shashank D

Content Marketer , Uniqode

Shashank is a content marketer at Uniqode who turned to writing to pursue his natural calling after 2+ years of working in the product team. He aims to educate folks on the brilliant yet underrated technology of QR Codes. With more than a dozen Tofu and Mofu pieces under his belt, he explores how QR Codes can be used to solve challenges for businesses across all verticals. While he’s not educating users on the benefits of QR Codes, he’s also a student of the evolving marketing landscape.

shashank.d@uniqode.com