NEW YORK, Jan. 17, 2023 Uniqode, the leading QR code customer engagement platform, today announced $25 million in Series A funding led by Telescope Partners, with participation from existing investor, Accel. The funding underscores the strong market demand from businesses for Uniqode’s SaaS platform resulting in profitable revenue growth of 200% over the course of 2022.

Over the past 12 months, Uniqode has helped businesses of all sizes create and track 1.8 million QR codes that were scanned over 150 million times by consumers. These numbers will continue to accelerate as the number of unique US smartphone users scanning a QR code is poised to reach 99.5 million by 2025.

This new funding will enable Uniqode to further develop its market-leading platform, build a world class team, and ultimately enable new and existing customers to adopt QR codes as a means to create personal connections with a wide audience at scale, and bridge physical world customer experiences to digital.

“In a world where touchpoints between brand and consumer have grown exponentially, there is a pressing need for frictionless technology that meets consumers on and offline and QR codes are rising to the challenge,” said Sharat Potharaju, CEO of Uniqode. “This funding validates our leadership position in the market and gives us the resources to build additional products on our platform as well as continue helping businesses embrace QR codes for customer engagement.”

Today, Uniqode is trusted by large enterprises such as, Revlon, Nestle, FedEx, and Marriott, and is the leading QR code platform on G2 reaching 20,000 customers in September 2022.

“It’s clear QR codes are becoming an integral part of how businesses communicate with their customers,” said Mickey Arabelovic, Founder at Telescope Partners. “The flexibility and insights Uniqode delivers for businesses sets it apart from competitors. We believe the company has the vision and ability to become the largest player in the market.”

“While Uniqode’s revenue growth has been impressive, what makes them unique in my mind is how rapidly they’ve been able to scale to the mid-market and enterprise segments with a product-led growth model,” said Shekhar Kirani, Partner at Accel.

Uniqode currently employs 75 employees across offices in New York and Bangalore, India with plans to increase its workforce by roughly 200% in 2023. For more information about Uniqode, its QR code customer engagement platform and job opportunities, visit

About Uniqode

Uniqode's vision is to enable digital connections with every physical object and place on the planet. Our platform makes physical products and places talk directly to consumers through digital content and actions by leveraging smartphone technologies like QR codes.

Over 25,000 businesses and brands in 100+ countries use our Phygital Customer Engagement platform to build direct relationships, grow lifetime revenue, and acquire first-party data in industries ranging from consumer goods, hospitality, retail, and real estate, reaching over 5 million monthly active users.


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