QR CODES FOR CONSUMER GOODS

Turn Every Package Into a Direct Customer Channel

The QR code platform for CPG product packaging — capture first-party data, drive repeat purchases, build brand loyalty you fully own, and update any offer instantly without reprinting.

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SOC 2
GDPR
2FA
HIPPAA
ISO
SSO

Trusted by businesses you

Stop renting access to your customers — own them directly with one dynamic QR code


Cross-Sell the Moment They Buy

Surface new flavors, bundles, or premium tiers on your packaging instantly—while purchase intent is highest.

Capture First-Party Data at Peak Intent

Compliant email and SMS opt-ins flow straight to Salesforce, HubSpot, or your CDP — automatically.

Turn Purchases Into Loyalty Enrollment

Enroll customers in your rewards club, collect zero-party data, and build a direct relationship — no middleman.

Change Promotions Without Reprinting

Dynamic QR codes let you swap offers or redirect campaigns instantly — even after millions of packs are on shelf.

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Smart QR Packaging:
Turn Limited Space into Limitless Connections

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Smart Packaging That Scales With Your Brand

Turn scans into bigger baskets and more repeats

Dynamic LinkPages & Forms: Build instant cross-sells, bundles, and refill flows right at peak excitement

Real-Time Updates: Swap offers or promotions tomorrow without touching a single product label

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Capture and prove what actually drives LTV

GA4 + Conversion Tracking + Heatmaps: Tie every scan to real purchases, repeats, and retailer lift

Native Integrations + API + Zapier: Auto-push high-intent audiences to Meta/Google; sync opt-ins to Salesforce, HubSpot, and your CDP

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Scale without chaos or extra headcount

Bulk Management (10–10,000 SKUs): Update thousands of codes in minutes for regional or global campaigns

Folders, Tags & Permissions: Organize everything your way so teams (and agencies) stay aligned

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Trusted by the World's Fastest-Growing Consumer Brands

FOOD & BEVERAGE

Nestle

Nestlé uses QR codes on water bottles to show exact sourcing date and water journey.

WINE & SPIRITS

Pernod Ricard

Pernod Ricard uses QR codes for contactless menus at partner venues boosting guest ease.

APPAREL & FOOTWEAR

Puma

Puma uses QR codes at outlet locations to run limited contests, driving excitement and traffic.

WINE & SPIRITS

Constellation brands

Maesa uses QR codes on packages for details tutorials and analysis building buyer trust.

CBD COSMETICS

Maesa

Transfer Point uses QR codes on products for full descriptions empowering smart choices.

SUPPLEMENTS

Transfer Point

Transfer Point uses QR codes on products for full descriptions empowering smart choices.

Plug Offline Data Straight into Your Growth Stack

Power every scan with real time automation. Connect to your favorite tools to sync data, trigger workflows, and drive results instantly.

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Why Leading CPG Brands Are Switching to GS1 QR Codes Now

Higher Purchase Intent

79% of shoppers prefer products with GS1 QR Codes for instant access to ingredients, nutrition, sustainability info—no app needed.

Trust via Transparency

GS1 QR codes give instant access to origin, ethics, allergens & real-time updates → stronger loyalty, faster recalls, meets rising regulations.

Loyalty + First-Party Data

One QR Code unlocks personalized recipes, promotions, recycling info, stories & rewards—plus data to refine marketing and build loyalty.

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Strategic QR Experts

Our role transcends traditional service — we’re an extension of your team. Passionately dedicated to your success, we craft tailored QR code strategies aligned with your goals, delivering unparalleled expertise and support at every stage.

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World-Class Support, Worldwide

Have a human to speak with—anywhere, anytime.

Live chat
Email
Phone support
CS manager

Your QR Code Success, Secured

Data Protection
User Safety
Anomaly Detection
SSO (SAML Integration)
HIPPAA Compliant
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Frequently asked questions about QR Codes on Packaging

XX.

What size should a QR code be on product packaging?

Minimum 2 cm * 2 cm (0.8" *0.8") for reliable scanning. For retail environments where customers scan from a distance, we recommend 3cm * 3cm or larger. Always ensure adequate quiet zone (white space) around the code.

XX.

Can I change where my QR Code links after printing?

Yes. Dynamic QR Codes let you update the destination URL at any time without reprinting. Swap promotions, fix errors, or redirect to seasonal campaigns after millions of packages have shipped. Static QR Codes cannot be updated after printing.

XX.

What's the difference between static and dynamic QR codes?

Static QR Codes encode a fixed URL directly into the code pattern and cannot be changed or tracked after printing. Dynamic QR Codes use a short redirect URL that you update anytime from a dashboard. Dynamic QR Codes also collect scan analytics, making dynamic the standard choice for product packaging.

XX.

How do GS1 QR Codes work for retail checkout?

GS1 Digital Link QR Codes encode your product's GTIN (barcode number) in a standardized URL format. Point-of-sale scanners read the GTIN for checkout. Smartphones follow the same URL to your digital experience. One code replaces the traditional barcode while adding a consumer-facing touchpoint.

XX.

What analytics can I track from packaging QR codes?

Track total scans, unique users, geographic location (city and country), device type (iOS/Android), time of scan, and conversion events. Uniqode integrates with GA4, Salesforce, and HubSpot so marketing teams can attribute scans to purchases and calculate packaging ROI.

XX.

How do we handle QR Codes at scale? We have 200+ SKUs across multiple regions.

Uniqode's enterprise platform supports bulk QR Code creation via CSV upload, folder-based organization by brand or region, and role-based access controls for distributed teams. The API connects directly into PIM and DAM systems, so QR codes are generated automatically when new SKUs enter the catalog.

XX.

Is Uniqode compliant with GDPR and other data regulations?

Yes. Uniqode holds SOC 2 Type II, GDPR, HIPAA, and ISO 27001 certifications. The platform includes AES-256 encryption, SSO via SAML, 2FA enforcement, and real-time anomaly detection. Uniqode does not collect personal data from scans unless a consumer voluntarily submits information through a form.

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