QR CODES FOR HOSPITALITY

Every Guest Touchpoint.

‍One QR Platform.

Hotels, restaurants, and venues use Uniqode to capture first-party guest data, drive direct bookings, power contactless service — and build loyalty they truly own.

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950+ Hospitality businesses

WHO IT’S FOR

Built for every corner of hospitality

Hotels, restaurants, and venues all face different challenges. Uniqode is built to handle all of them.

Hotels

Independent properties to global chains

Turn every room, restaurant, and common area into a revenue touchpoint. Capture direct bookings, drive ancillary spend, and collect guest feedback at scale without adding headcount

  • Marriott, Hilton, Hyatt, Wyndham
  • Boutique groups & independent operators
  • Resort & casino properties

Restaurants & QSR

Single locations to franchise chains

Replace paper menus, speed up ordering, and capture first-party data with every scan. 7 in 10 US restaurants already use QR codes — the winners use them to build lasting guest loyalty.

  • Domino's, Qdoba, Del Taco
  • Hotel F&B groups & multi-unit
  • Regional chains & independent dining

Venues & Attractions

Museums, stadiums, zoos, performing arts

Manage high-volume entry, power self-guided experiences, and capture visitor data for post-visit marketing with minimal staff. M+ Museum generated 148k interactions doing exactly this.

  • M+ Museum, Houston Zoo
  • Stadiums & performing arts
  • Theme parks & cultural institutions
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THE HOSPITALITY CHALLENGE

Two problems. One platform.

Marketing needs owned guest data. Operations needs to do more with less. Uniqode solves both at the same QR scan.

Own your guest relationships.
Stop renting from OTAs.

  • Capture consented opt-ins at peak guest happiness — at the table, in-room, post-checkout
  • Serve personalized upsells for F&B, spa, and upgrades that feel natural, not salesy
  • Intercept dissatisfied guests with instant feedback QRs before they write a public review
  • Drive direct rebooking links that bypass OTA commissions of 15–30%
  • Prove ROI on every campaign with scan-to-revenue analytics in real time

Free your staff for real hospitality moments.

  • Replace paper menus, signage, and flyers with dynamic QR — update everything from one dashboard
  • Self-service check-in, requests, and wayfinding that runs without front-desk intervention
  • Manage event ticketing and timed entry with minimal staff at scale
  • Bulk-create and manage thousands of QRs across all properties instantly
  • Save 10–15 hours per week per property on repetitive, high-friction guest tasks
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TOP USE CASES

QR for every moment of the guest journey

From first arrival to rebooking — Uniqode turns every touchpoint into a revenue and loyalty opportunity.

Personalized Upsells & Ancillary Revenue

Dynamic QR prompts spa, F&B, room upgrades, and packages at exactly the right moment. Feels natural — not a push notification.

↑ Ancillary Revenue

In-Room Guest Experience Hubs

One scan opens Wi-Fi, local guides, service requests, feedback forms, and upsells — all in a single branded experience.

↑ Guest NPS

Mobile Check-In & Self-Service

Guest scores drop 50% after a five-minute check-in wait. QR self-service kills the queue and frees staff for what matters.

↑ RevPAR + Occupancy

Digital Menus & Contactless Ordering

7 in 10 US restaurants already use QR menus. The ones pulling ahead use them to upsell, capture data, and update in real time — no reprints.

↑ Check Size + Efficiency

Loyalty Enrollment & First-Party Opt-Ins

75% of consumers favor brands that reward loyalty members. Scan-to-join at peak happiness moments — check-in, dining, checkout — flows data into your CRM.

↑ Repeat Guest Rate & LTV

Post-Visit Rebooking & Direct Offers

Post-stay QR in follow-up emails routes guests to your direct booking page with personalized offers — bypassing OTA commissions on every return visit.

↑ Direct Bookings · OTA Savings

Event Ticketing & Timed Entry

Mobile tickets, timed slots, self-guided tours, and event maps — all managed with minimal staff. Capture visitor data for post-event marketing and rebooking.

↑ Venue Efficiency

Real-Time Feedback & Service Recovery

Instant survey QRs at key moments trigger staff alerts in real time. Catch problems before they go public — and get credit when things go right.

↑ NPS / Review Score

Multi-Property Analytics & Control

Update menus and offers across every location instantly from one dashboard. Track scans, conversions, and engagement by property in real time.

↑ Chain Consistency + Margin

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METRICS THAT MATTER

The metrics hospitality runs on — and how QR moves them

Every Uniqode deployment connects directly to a number you're already being measured on. Here's what changes when you scan.

RevPAR

Revenue Per Available Room

QR drives direct bookings, enables upgrade upsells, and eliminates OTA commission bleed — compounding on every occupied night.

LTV

Guest Lifetime Value

Direct opt-ins → loyalty enrollment → personalized post-stay offers. One loyal guest can be worth $10k–50k+ over years of repeat visits.

NPS

Net Promoter Score

Real-time feedback QRs catch service issues before they go public — and capture satisfied guests before they leave without leaving a review.

OTA%

Direct Booking Rate

In-property QRs route guests to your branded booking engine — every conversion saves 15–30% in OTA commission on that stay.

ADR

Average Daily Rate

QR-powered upsell prompts at check-in and in-room shift guests to premium room types and packages — lifting ADR without rate discounting.

GOP

Gross Operating Profit

Lower print costs, reduced front-desk load on routine tasks, and higher ancillary revenue from QR upsells all compound directly into GOP.

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REAL RESULTS

Trusted by the world's leading hospitality brands

We've worked with 950+ restaurants and hotel chains including Hilton, Marriott, Hyatt, and Wyndham. Here's what they've achieved.

XX.

Marriott Aruba Resort

Hotels

Beachfront resort · Aruba · Multi-touchpoint QR deployment

150k+

Total
QR scans

80k

Unique guests
reached

$150k

Printing costs
saved

When COVID prompted contactless dining, Marriott Aruba turned to Uniqode for a QR menu solution across 8 restaurants. The program quickly expanded to beach chair reservations, resort maps, wedding property links, Marriott Bonvoy loyalty app enrollment, and marketing videos — all managed from a single dashboard.

"With Uniqode, we love that we're able to turn away from so many paper flyers, booklets, and signages. We now have everything in one place — the Uniqode dashboard."

—

Noemi Tromp, Marketing Executive

Aruba Marriott Resort & Stellaris Casino

XX.

Uncorked Jamaica

Restaurants

Wine, cheese & dining · Jamaica · 3 locations

↑

Takeout efficiency

↑

Return order frequency

1

New marketing channel

Uncorked Jamaica needed a way to share their menu digitally for takeout during COVID — fast transactions, no paper, easy updates. They put dynamic QR codes on fridge magnets in every takeout bag. What started as a quick fix became a permanent marketing channel: every new menu update drives an uptick in orders, and the magnets keep Uncorked top of mind in customers' homes long after their visit.

"We made the QR Codes in refrigerator magnets and gave one to each person in their takeout bag. It solved our need for efficiency in takeout orders, and it still serves as a great marketing channel."

—

Robyn-Kay Campbell, Communications Officer, Uncorked Jamaica

XX.

M+ Museum

Venues & Attractions

World-class visual culture museum · Hong Kong · High-volume venue

148k

Content interactions

113k

Unique visitor engagements

01

Unified
dashboard

M+, one of the world's largest museums of visual culture, used Uniqode to generate 148k museum content interactions and 113k unique visitor engagements — turning QR codes into a self-guided experience layer across exhibitions, and a post-visit engagement channel that captures visitor data for future campaigns.

XX.

Restaurants & QSR

Restaurants

Hilton · Marriott · Hyatt · Wyndham F&B · 950+ restaurants surveyed

#1

Use case: digital menus

950+

Restaurants on platform

↑

Speed, hygiene & upsell

Across 950+ restaurants — from independents to Hilton, Marriott, Wyndham, and Hyatt chains — QR menus are the universal starting point. Operators quickly expand into curbside ordering, hygiene transparency, loyalty captures, and personalized post-visit retargeting, all tracked and managed from one platform.

950+

Hospitality businesses using Uniqode

150k

Scans at Marriott Aruba in one year

200M+

QR scans powered globally

4.95/5

G2 rating · highest in category

PLATFORM CAPABILITIES

Everything a hospitality brand needs to scale QR

From a single boutique property to a 200-location chain — every feature you need to deploy, manage, and prove ROI on QR.

Branded QR Design

Fully on-brand QR codes with logo, colors, and frames. Guests trust and engage more with familiar branding on every table, key card, and door.

Landing Pages & Guest Hubs

Multi-option pages that surface menus, requests, loyalty sign-ups, maps, and upsells from one scan — tailored to your brand,

Dynamic Updates

Change menus, offers, or content across all locations instantly. No more disposable menus across 8 restaurants.

Forms, Opt-Ins & Feedback

Embedded loyalty sign-ups, feedback surveys, and service requests that push first-party data into your CRM when guest engagement is highest.

Real-Time Analytics

Track scans, unique users, locations, devices, and conversions tied to revenue. Prove ROI to your CFO with live data — not post-hoc surveys.

Bulk Creation & Multi-Property

Generate, organize, and update thousands of QRs at once — grouped by property, region, or department. Scale from 5 locations to 5,000 without adding headcount.

Role-Based Access Control

Control who edits what by team, region, or property. Corporate oversight with regional autonomy — essential for franchise and multi-brand org structures.

PMS, CRM Integrations

Native connections to property management systems and CRM tools. Trigger loyalty sequences and staff alerts directly from QR scan events.

Retargeting Physical Scans

When a guest scans a QR code, they're added to a retargeting list. Your ads follow them to Facebook and Google — turning an offline scan into an online conversion.

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