The QR Code Scan Index

The QR Code Scan Index is a personalized report powered by Uniqode's QR Code scan data and The State of QR Codes 2026 report. Enter your industry, placement, deployment timing, and campaign goal, and the QR Code Scan Index returns data specific to your inputs, including average scans per QR Code, peak scan windows, and consumer behavior relevant to your goal. The whole thing takes under 2 minutes.

The benchmark data is based on 188 million QR Code scans from over 796,000 QR Codes on Uniqode's platform, analyzed by industry, month, and time of day. Consumer behavior data comes from Uniqode's survey of 1,000 consumers in the US.

Yes. The benchmark data is filtered to your vertical, so if you select Hospitality, your results reflect Hospitality scans only. Each of the eight industries, CPG, Hospitality, Healthcare services, Non-profit, Education, Media and internet, Transportation, and Finance, maps to its own dataset.

'Others' is the right choice. It maps to benchmark data from QR Code deployments across industries.

No. The QR Code Scan Index works for anyone evaluating QR Codes for the first time. Select 'No' on the QR Code program question, and the QR Code Scan Index will show you scan index data for your industry, so you can see what QR Code performance looks like in your vertical before you launch.

After entering your email, your full personalized QR Code Scan Index report unlocks instantly on the page. Your email is stored in Uniqode's CRM and used to personalize follow-up from the team. Uniqode does not sell or share your data with third parties, and you can unsubscribe from follow-up at any point.

Yes. You can return to the QR Code Scan Index and run it again with different inputs, for a different industry, placement, timing, or campaign goal.

Yes. The QR Code Scan Index lets you run it multiple times with different placement and timing inputs, so you can compare expected scan rates across surfaces and deployment windows before committing to one. Use the data to identify which placements and months have the highest scan frequency in your vertical and structure your A/B test around those insights.

A good number of scans per QR Code varies significantly by industry. A QR Code in Hospitality performs differently from one in Finance or Education. The QR Code Scan Index shows you the average for your specific industry, so you have a relevant baseline to measure against.

The best time to launch a QR Code campaign depends on your industry and when your audience is most engaged. Peak scan months vary by vertical, and the QR Code Scan Index identifies the two strongest months for your industry based on 12 months of scan data from Uniqode's platform. Select 'Find the best month for my industry' in the timing input to see the top two windows for your vertical.

Consumer scanning frequency varies by surface. The QR Code Scan Index shows you the expected scan rate for your chosen placement, including menu, packaging, poster, website, and more, and how that surface ranks against all other options.

QR Codes bridge physical and digital touchpoints in a way most marketing channels cannot. A single scan turns a product package, print ad, or in-store display into a direct digital interaction, with no intermediary platform, no algorithm, and no third-party dependency. Every scan also generates first-party data tied to a specific placement, time, and location, giving you a data asset that compounds over time. The QR Code Scan Index shows you what that scan activity looks like in your industry.

Yes. Dynamic QR Codes allow you to update the destination URL, track scan activity in real time, and optimize your campaign without reprinting or replacing the code. Because they give you more control over the post-scan experience, they tend to drive stronger performance over time.