The definitive guide on Event QR Codes in 2024

Whether simplifying check-ins, offering more ways to engage people, or improving post-event follow-ups, event organizers are avowing QR Codes as an effective tool to amplify events’ overall impact and experience. 

As a simple technology that connects the digital world from any touchpoint, QR Codes open a Pandora’s Box of possibilities in a world where digital experiences directly impact physical events. In this guide, I will explain which and how events can benefit from QR Codes and how to create and use them effectively for the best outcome. I will also discuss event QR Code best practices, post-event strategies, and ways to track ROI to make the most out of your next event and build lasting audience connections.

What is an event QR Code?

An event QR Code is designed to enhance event attendees’ experience and boost event managers’ efficiency. These QR Codes connect digital tools and touchpoints to in-person events across the event management lifecycle. 

For attendees, event QR Codes improve the event experience by enabling quicker check-ins, more accessible digital resources, and connecting to the digital world where required.  

For organizers, event QR Codes enable event management by integrating digital tools such as registration forms, event scheduling, linking speaker bios from passes, sharing venue maps, offering feedback forms, and collecting first-party data.

Top event types that benefit from QR Codes (use cases and examples)

Honestly, there is no bar for the events that can benefit from QR Codes. Here are some events that can readily benefit from QR Codes in various settings:

1. Corporate events and conferences

Streamline processes, enhance strategic touchpoints, boost engagement and impact at corporate events:

⚙️Use cases:

1. Contactless check-in: QR Codes can enable fast, contactless check-ins. Event attendees can receive a QR Code in their registration confirmation, which they can scan at the venue entrance, reducing wait times.
2. Digital business cards: At networking events, attendees can share digital business cards with QR Codes that link to their LinkedIn profile, website, or personalized landing page.
3. Event schedules and maps: QR Codes on physical signage or badges can link to digital schedules, session locations, or venue maps for navigation.

💡Example: 

Web Summit uses QR Codes on badges for contactless networking, allowing attendees to connect by scanning each other’s QR Codes. QR Codes can link to dynamic event schedules and venue maps, which managers can update in real-time as sessions change.

2. Music festivals and concerts

Offer faster check-ins, increase engagement, and collect a goldmine of first-party data from music events: 

⚙️Use cases:

• Digital ticketing: Instead of paper tickets, festival-goers can scan QR Codes on their phones to enter, with codes featuring a rotating design to prevent ticket fraud.
• VIP and special access: Use QR Code tickets for tiered access levels, allowing VIPs to scan codes for exclusive areas or perks.
• Interactive merch: QR Codes on festival merchandise can link to exclusive content, such as behind-the-scenes footage or digital downloads, to improve loyalty.

💡Example: 

Bacardi launched a novel music distribution program with streetwear brand Nahmias and Grammy Award-winning producer Boi-1da. The partnership launched an outfit line featuring QR Codes, which led fashion lovers to albums of less famous artists. The goal was to raise awareness of underrepresented artists.

As an incentive to the wearers, they will continue to receive loyalty points each time someone scans the QR Code, which can be redeemed for live music concert tickets.

Image via Bacardi

3. Art exhibitions and museums

Enhance attendee experiences with easy-to-find event resources and offer more touchpoints throughout the event lifecycle:

⚙️Use cases:

• Augmented reality (AR) integration: QR Codes on exhibits can link to curated AR experiences, adding an interactive, immersive layer for viewers.
• Audio guides: Attendees can scan QR Codes for audio explanations or background stories about specific exhibits, enhancing their understanding of the art at museums.
• Virtual exhibits: Museums and galleries can use QR Codes to expand the accessibility of exhibits by linking to digital resources, allowing differently-abled visitors to continue exploring from home.

💡Example:

The British Museum recently used QR Codes to trigger an AR app, transforming ten renowned horse paintings into whimsical My Little Pony portraits.

In this AR experience, iconic works like George Stubbs’ Whistlejacket and Jean-Louis André Théodore’s A Horse Frightened by Lightning are reimagined to feature characters from the beloved animated film. This interactive trail is tailored for families, creating an engaging and enchanting experience that appeals to an international audience.

4. Sports events

Enhance event experiences with contactless check-ins, digital business cards, interactive maps, and engaging content:

⚙️Use cases:

• Real-time stats and player info: QR Codes around the stadium can link to real-time player statistics, match highlights, and game updates.
• Interactive fan zones: Stadiums can use QR Codes for fan engagement activities, such as polls, games, or merchandise discounts.
• Food and beverage orders: QR Codes on seats or concession areas can let fans order food and drinks directly from their phones without leaving their seats.

💡Example:

The Olympic Committee deployed a QR Code-based pass system for a smooth flow of residents and tourists in and out of the dedicated zones within the French capital for the 2024 Paris Olympics. 

People who wish to access any of the two zones—red and gray—had to register online to obtain a QR Code called the “Game Pass” or “Pass Jeux” that must be presented at entry points for Olympics 2024. 

5. Trade shows and expos

Boost attendee experience and the value they take away from trade shows and expos: 

⚙️Use cases:

• Product demos and information: Exhibitors can place QR Codes on products to provide technical specs, videos, or digital brochures, reducing the need for printed materials.
• Lead generation: Attendees can scan QR Codes on exhibitor booths to submit their contact details, enabling exhibitors to capture leads instantly.
• Event polls and feedback: QR Codes can link to surveys that let attendees rate presentations, providing organizers with feedback to improve future events.

💡Example:

At CES (Consumer Electronics Show) 2024, brands like Targus used QR Codes to capture leads, share product information through AR, and offer booth check-ins.

6. Weddings and private events

Streamline private event logistics, from guest check-in and menu selection to interactive experiences and personalized thank-you messages:

⚙️Use cases:

• Invitations and RSVPs: QR Codes on wedding invitations can link to RSVP forms so guests can respond digitally.
• Photo sharing: QR Codes can point guests to a shared online album to upload and view event photos in real time.
• Interactive seating charts: QR Codes can direct guests to a digital seating arrangement or event schedule for easy navigation.

💡Example:

Many modern wedding invitations now include a QR Code for RSVPs. QR Codes are often displayed on tables to link guests to photo albums or wedding highlights during the reception.

7. Fashion shows and pop-ups

Deliver interactive experience where it matters, from any touchpoint:

⚙️Use cases:

• Virtual try-on: QR Codes at fashion shows can link to virtual try-on applications, allowing viewers to see how pieces might look on them.
• Behind-the-scenes content: QR Codes can link to behind-the-scenes footage, designer interviews, and brand stories during ramp walks.
• Ecommerce integration: At pop-up events, QR Codes can let attendees directly purchase items they see on the runway or in-store.

💡Example:

During Milan Fashion Week 2023, digital QR Codes were used for tickets and press accreditation passes.

8. Educational and academic events

Share resources more efficiently in academic settings:

⚙️Use cases:

• Workshop materials and presentation access: QR Codes can link attendees to workshop materials, slides, or post-event resources.
• Networking connections: At academic conferences, QR Codes on name tags can link to profiles or research papers, fostering networking and collaboration.
• Event recordings: QR Codes on event brochures can provide access to recorded sessions, letting attendees revisit content or catch up on missed sessions.

💡Example:

TEDx events use QR Codes to enhance resource sharing and networking. They use QR Codes for presenter recruitment, access to presentation materials, and distribution of video recordings. Attendees can also use QR Codes to connect, creating a well-rounded experience for participants.

How to create a QR Code for your event

Creating a QR Code for any event with a QR Code management platform like Uniqode is easy. You can use the dashboard to track scans and optimize your content:

Step 1: Go to Uniqode QR Code generator

Step 2: Choose the QR Code type depending on the event

Choose from the QR Code type that suits your usage closely. For example, you can try location QR Code, website QR Code, landing page, and Facebook QR Code.

Note: If you have a URL, select the website type and paste the URL. 

Select the landing page option if you do not have a webpage or need a mobile-optimized landing page to link multiple URLs.

For this example, we’ll create a landing page.

Step 3: Fill in the details of the event

Step 4: Customize the event QR Code

You can customize the look and feel of the QR Code by tweaking the eyes, template, and background color. You can also add a logo in the middle and a CTA frame around the QR Code.

Step 5: Test and download the event QR Code 

After customizing the QR Codes, you can download them in different formats. 

Best practices for creating event QR Codes

Here are some best practices to keep in mind while creating an event QR Code:

1. Think mobile

Because most event attendees will use a mobile device to scan QR Codes, ensure that the pages or content you’re directing them to are mobile-friendly. A mobile-optimized page should have:

• Responsive design: Pages should adjust to different screen sizes to make the content easy to navigate on mobile devices.
• Quick load times: Keep the page light and avoid excessive graphics or media that could slow load times, leading to frustration and decreased engagement.
• Simple navigation: Ensure buttons, links, and text are visible and easy to tap on mobile devices to make the experience user-friendly and encourage interaction.

2. Integrate with event registration and ticketing systems

You can link QR Codes to virtually any registration or ticketing systems you use, provided you can derive unique URLs. If you cannot derive URLS, Uniqode may integrate with your event app via Zapier. See if your event app is on our list. 

Dynamic QR Codes are handy here because you can update links if the registration page changes or additional content (such as a schedule update) needs to be added.

3. Provide instant access to event details

Use QR Codes to provide quick access to event details such as the schedule, speaker information, venue maps, or special announcements from tickets, handouts, posters, and other strategic touchpoints. 

This allows for an uninterrupted experience where attendees can quickly access relevant information throughout the event.

4. Strategize QR Code placement

Place QR Codes at locations relevant to event-specific features depending on where the attendee is. For example:

• QR Codes near the entrance could link to event check-in pages or welcome messages.
• Codes in specific session rooms or halls could provide additional content, such as presentation slides, speaker bios, or links to download session resources.
• Location-based QR Codes are handy for larger events where attendees may need guidance navigating different areas.

Connecting any digital destination from a physical touchpoint is one of the most impactful use cases of QR Codes.

5. Offer exclusive content through QR Codes

Make your event experience more engaging by offering exclusive content via QR Codes, such as:

• Special discounts on products or services from event sponsors
• Early access to session materials or downloadable resources
• Exclusive behind-the-scenes content or speaker interviews

Scanning QR Codes to obtain value-added content is often a great way to engage attendees and improve their experience. 

6. Promote networking opportunities

Use QR Codes for networking by linking attendees to an event-specific networking platform or app. For example:

• Use QR Codes on attendee badges to let people connect through an event app or social media platform
• Set up QR Codes that link directly to participant profiles or attendee lists, enabling easy follow-up and interaction post-event

7. Encourage real-time engagement with surveys and polls

QR Codes are an effective way to gather feedback during or after the event because they dramatically reduce the interaction load for feedback. Link QR Codes to:

• Live polls or surveys to gauge attendee opinions on sessions or speakers
• Interactive Q&A forms where attendees can submit questions during presentations or panel discussions

8. Track attendee interaction with dynamic QR Codes

Use dynamic QR Codes to track attendees’ interactions with specific content. This can help you understand:

• Which sessions or event aspects are generating the most interest
• The effectiveness of your QR Codes in driving engagement with event materials or sponsor content
• The overall flow and participation in the event

With this data, you can make real-time adjustments and gather insights for future event planning.

9. Place QR Codes strategically

A huge reason that affects a QR Code’s performance is how and where you place it. Position your event QR Codes in high-traffic, easy-to-view locations, such as:

• Event check-in areas and registration desks: Ensure there are QR Codes for quick registration and ticket scanning.
• Session rooms: Place QR Codes on doors or tables to provide quick access to session resources, speaker information, or additional content.
• Sponsor booths: Encourage attendees to scan QR Codes for special offers or giveaways at vendor booths.
• Presentation slides: Display QR Codes on presentation slides to allow attendees to download additional resources related to your presentation. 

The key is to place QR Codes where attendees are most likely to need or engage with the content.

Benefits of using QR Codes on event tickets

QR Codes for event ticketing, specifically, can solve several hassles for event organizers and attendees. Some of the benefits include:

Faster check-in process

Check-in apps are better than spreadsheets and individual screening. But QR Codes on tickets are one of the most efficient ways of speeding up the check-in process. One quick scan, and the attendee gets checked in. 

You can also use QR Codes on tickets to improve security and VIP-only access. These codes can serve as unique security tokens that should be scanned only once. 

Locate seats without a hitch

Seat finding at events is a hassle for attendees and event management. Mostly, finding seats causes chaos. However, it doesn’t have to be that way. With QR Codes on event tickets, a scan can point attendees to a URL with directions to the particular booth or arena. 

Track attendees’ location in real-time

A dynamic QR Code-enabled event ticket can allow event coordinators to track the attendees’ locations on their websites in real time. Event organizers can easily view attendee/registration information such as:

1. Attendee list per date and time
2. Ticket purchase
3. Payment status
4. Check-in status
5. Chatbot queries

Learn: QR Code marketing using a dynamic QR Code generator.

Go the eco-friendly way

A paperless ticketing system via event QR Codes can help you save tons of paper and money. 

For example, ZooTampa reportedly saved $50,000 by going digital with their tickets and other collateral. Not to mention the horrors an event can spare for landfills that would otherwise see tons of papers flow in. 

Mobile-to-mobile QR Code scanning also helps improve the experience. 

Efficient organizing of events

QR Codes for event ticketing can help you organize several aspects of events more efficiently, such as:  

1. Linking to venue details from tokens and tickets
2. Updating the date and time in case of reschedules
3. Calculating registration totals
4. Analyzing and tracking event data for capacity allocation

Cost-effective and native

Generating a QR Code for event tickets is inexpensive and less time-consuming. QR Codes don’t require any complex software to work. 

Most mobile devices have a QR Code scanner in their native camera app, which makes it easier to scan QR Codes on tickets—both for event management and attendees.

How to measure ROI from events using QR Code tracking

QR Codes offer a powerful way to measure your event success. By strategically placing QR Codes throughout your event, you can track various metrics to measure your return on investment (ROI). You can use the QR Codes to track the following activities at an event:

Attendance and demographics

• Assign a unique QR Code to each attendee for check-in.
• Include optional fields in the QR Code scan to collect attendee information (age, industry, etc.).
• Analyze scan data to determine peak attendance periods.

Booth performance

• Place a QR Code at each booth to track visitor interest.
• You can assess each representative’s performance and offer targeted training by tracking the number of scans and interactions.

Promotion effectiveness

• Add QR Codes to promotional materials and campaigns at your offline event. 
• By monitoring scan counts and interactions, you can gain valuable insights into the effectiveness of each promotion.

Content consumption

• Link QR Codes to downloadable resources (e.g., whitepapers, case studies).
• Track which content is most accessed. Use this data to tailor future offerings.

Lead generation

• Include lead capture forms linked to QR Codes so attendees can provide contact information.
• Nurture leads post-event by following up with attendees who engage the most and providing them with additional resources or offers related to their interests.

Want to dive deeper into QR Code tracking? Check out our comprehensive guide on QR Code tracking for a detailed breakdown of strategies.

Post-event strategy: Should I keep the QR Code active after the event?

Absolutely! Keeping your event QR Code active after the event can provide a valuable touchpoint for ongoing engagement and future marketing. 

We recommend using dynamic QR Codes rather than static ones. With dynamic QR Codes, you can update the content even after printing, making them a flexible and lasting asset. 

Here’s how you can make the most of an active QR Code post-event:

Extend the value of event merchandise and materials

When QR Codes are printed on permanent items such as t-shirts, notebooks, or badges, an active link can enable attendees to revisit event content long after the event. 

You can update the URL with fresh resources, such as session recordings, upcoming event announcements, or post-event highlights, turning event merchandise into an ongoing connection with attendees.

Drive post-event marketing efforts

Use the active QR Code to link attendees to post-event surveys, follow-up materials, or social media channels. This helps maintain engagement, reinforces brand recall, and increases the likelihood they’ll attend your next event.

Create retargeting opportunities

One of the benefits of dynamic QR Codes is not just the scan data but the ability to retarget users who scanned your QR Code. 

This enables you to retarget attendees with personalized follow-ups, exclusive offers, or early bird tickets for future events, transforming QR Codes into long-term tools for relationship-building and loyalty.

Create your first customizable QR Code for your event using Uniqode’s free QR Code generator. Explore our QR code marketing solution for more use cases, or schedule a demo to seek guidance from our QR Code marketing expert.

• Author Details
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Author Details

Apoorva Hegde

Content Marketing Strategist – Uniqode

Tech-aficionado, curious about all things related to marketing, and an ardent junkie of The Office.

apoorva.h@mobstac.com

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