How QR Codes for Your Jewelry Line Can Be a Game Changer for Your Business

QR Codes are a widely accepted technology across retail, payment, education, and many other industries. 

This widespread adoption is mainly due to its ability to –

1. Connect digital and physical mediums
2. Collect data to help make accurate business decisions
3. Enhance a broad range of campaigns. You can link a QR Code to a custom landing page, audio content, email, SMS, PDF, and mobile applications

The above benefits indicate that QR Codes for your jewelry line can help with business promotion, converting leads into customers, and gathering more leads for up-selling or cross-selling. 

Luxury brands like Louis Vuitton, Ralph Lauren, Swarovski and several others use a QR Code creator to make better and more informed market decisions using QR Codes. 

Without further ado, let’s dive deep to know more about it!

Table of Contents

1. Effective and efficient ways of using QR Codes for your jewelry line
2. Popular design: QR Code customization for jewelry
3. Best practices while printing QR Codes for your jewelry line
4. QR Code for your jewelry line for easy information sharing
5. Frequently asked questions

Effective and efficient ways of using QR Codes for your jewelry line

QR Codes come with many perks, including massive data storage, mobile friendliness, and their capacity for quick information-sharing. Additionally, you can also use them to accomplish effective marketing campaigns and strategies. 

Please note, in this article, QR Codes refer to dynamic QR Codes, which allow you to create editable QR Codes anytime and anywhere. This implies you can change the QR Content even after its creation.

#1. Increase brand and service visibility using different types of QR Codes

A. Directing users to a custom landing page for efficient user interaction

 We will look into two scenarios where you can use QR Codes for custom landing pages to promote your jewelry line, especially high-end jewelry like diamond rings.

1. When you already have beautifully designed custom landing pages and want to showcase them effortlessly to your audience, use a website QR Code to point the code to a respective landing page. After generating the website QR Code, you can add them to your marketing collaterals, receipts, or tags.

2. What if you don’t have an instant custom landing page ready? You need not worry! You can always create breathtaking custom landing pages using Uniqode’s QR Code generator with eye-catching page styles. You can add CTAs, audio files, locations, forms, and videos on these pages. Add them to your marketing collaterals.

B. Using QR Codes to increase your app download rates

Nowadays, mobile apps have become mandatory for most businesses to connect with their users. So, having one for your business is pretty reasonable. 

Most businesses struggle to promote their new app due to a lack of a quicker way to connect users with their app. 

With an app download QR Code, you can easily create a QR Code to connect users to your app regardless of their smartphone type. 

This means users do not need to manually type and open your app in their phone’s app store! 

By introducing this level of convenience, you can increase your app download rate. And you’ll need to do is add these QR Codes to your marketing collaterals, receipts, or tags.

C. Provision to quickly download your jewelry brochure using a PDF booklet

A jewelry brochure is an effective medium to convey contemporary visuals and jewelry sets to your users. These brochures are a great way to grab new potential leads.

You can use PDF QR Codes on any marketing materials to encourage users to download the PDF version of your jewelry brochure. 

Users only need to scan the QR Code via their smartphone camera, and a PDF will automatically open in their default web browser. 

This will make users’ lives much easier as they don’t need to download the brochure separately to read it.

D. Enhance email marketing using QR Codes

Email marketing is great when it is executed properly. 

Users aren’t too keen on scrolling through lengthy emails. Therefore, most users might eventually unsubscribe from your email marketing campaigns if you don’t keep them short, simple, and attractive. 

With QR Codes in an email, you can squeeze a lengthy email body into a few lines and enhance your email marketing strategy to a maximum extent.

Pro tip: Read more on QR Code email marketing.

Additionally, email QR Codes allow users to send emails to you directly since you’ve made your pre-filled email templates accessible with a quick QR Code scan Users need not waste their time writing email details themselves. All they need to do is send the email with a single click.

E. Go beyond conventional customer loyalty programs with QR Codes

Businesses are using QR Codes for loyalty programs to retain and attract customers. A loyalty program can involve attractive deals, coupons to loyal customers, or something even more interesting. 

You might want to give some gifts to your loyal customers as a token of appreciation. 

Opt for QR Codes to link coupons or deals and add them to marketing collaterals. You can advise your user to scan the gift and redeem any rewards or bonus points. This will allow users to connect with you on a personal level.

Note: You can have customers download e-coupons and redeem them at a later date. Here’s how to create a QR Code to download a file and enable coupon downloads and redemption.

F. Attract more users to your social media pages using QR Codes

It can be challenging to ask users to visit different social media platforms to support your page. 

Instead, you can create a social media QR Code, link it with all your social media handles, and then share it with users via marketing collaterals, receipts, or tags. 

This way, users can connect with you on all your social media platforms.

Read more on how to implement QR Codes for social media marketing.

#2. Customer retargeting using QR Codes

You can retarget existing customers using QR Codes. 

Suppose you are using a QR Code on your product’s packaging, which contains information about your other jewelry services.

You noticed a couple of users had scanned the package QR Code, which might indicate that they are interested in doing more business with you.

You can confirm this by creating a QR Code campaign and adding your Google Ad or Facebook Pixel IDs to collect browser data. 

With that data, you can retarget users to relevant business ads or offerings across relevant platforms.

#3. Use QR Code for your jewelry line to track brand promotional activities 

Imagine you want to promote your latest jewelry designs via print media, emails, billboards, tags, receipts, or retail stores. Along with that, you also want to track which type of jewelry is getting noticed.

In such a scenario, QR Code tracking facilities can help you a lot in concluding a business decision. 

The tracking facilities are only possible using a dynamic QR Code. So, whenever a user scans the dynamic QR Code, the code owner can track scanning data like a user’s device type and location on the dashboard.

With that data, you can analyze which jewelry design is a hit and which one is a miss.

Until now, we have gone through how QR Codes for your jewelry line can help you have a healthy business bottom line. Now, it’s time to look into fancy jewelry customization with QR Codes.

Popular designs: QR Code customization for jewelry

Having a QR Code as a part of jewelry will not ruin its design. The jewelry design can be a hit with a bit of awareness regarding QR Code size and colors.

QR Code eye patterns

The common eye patterns are round, square, or almond shapes.

QR Code background

It is easy to make the background compatible with a jewelry design theme. QR Codes can even have an image as a background.

QR Code colors to match the jewelry color

“Colors are the smiles of nature” – Leigh Hunt

QR Code colors can have a lot of impact on jewelry design. But it is better to be careful with the code colors because sometimes, having a bold or extremely mild color contrast can cause severe scannability issues.

QR Code patterns

Patterns contain encoded information. The most popular QR Code patterns are circulars and squares. Feel free to utilize these patterns in your jewelry designs.

Best practices while printing QR Codes for your jewelry line

Do you know that size and color influence the scannability of QR Codes? Hence, it is recommended to keep QR Code size and printing guidelines in mind before attaching them to any marketing collaterals, receipts, or tags.

1. QR Code size

There are some restrictions on the QR Code size. So before engraving them to your jewelry, it is recommended to go through the permitted maximum and minimum QR Code sizes in detail.   

 2. QR Code eye colors

Eyes on the QR Codes are position markers and are very important for a successful QR Code scan. The eyes should have the appropriate color for better scanning. 

Read more on colored QR Codes for a better understanding.

 3. Printing guidelines

If you need to print QR Codes for tracing on the jewelry surface, ensure you’re familiar with the recommended guidelines to maintain an excellent QR Code scannability. Please refer to QR Codes’ printing guidelines.

Increase brand awareness using QR Codes

As a jewelry business owner, integrating QR Codes with your marketing collaterals does a lot of wonders. For one, you get a more efficient brand promotion that brings in more leads and helps you retain more customers.

You also get to take advantage of retargeting to keep your jewelry brand in front of your target audience.

Frequently asked questions

How to make a QR Code for your jewelry line?

Here is how you can create a QR Code for your jewelry line with Uniqode –

1. Go to the Uniqode’s QR Code generator web page.
2. Signup for a 14-day free trial and login into the dashboard.
3. Choose a certain dynamic QR campaign that will suit your customer’s requirements.
4. Download or take the print of the generated QR Code.

You can integrate the code into your marketing collateral.

Can you put a QR Code on a bracelet?

Yes, it is easy to embed QR Codes on a bracelet. You can even embed QR Codes on necklaces, rings, and earrings.

• Author Details

Author Details

Shashank D

Content Marketer , Uniqode

Shashank is a content marketer at Uniqode who turned to writing to pursue his natural calling after 2+ years of working in the product team. He aims to educate folks on the brilliant yet underrated technology of QR Codes. With more than a dozen Tofu and Mofu pieces under his belt, he explores how QR Codes can be used to solve challenges for businesses across all verticals. While he’s not educating users on the benefits of QR Codes, he’s also a student of the evolving marketing landscape.

shashank.d@uniqode.com