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As a consequence of the COVID-19 pandemic, businesses around the world have been utilizing QR Codes more than ever.
However, QR Codes have been around since 1994. They are essentially 2-D square barcodes that contain specific information and trigger various actions when scanned. They bring multiple benefits and are popular too, with around 11,000,000 American households scanning one each year in 2020.
In this article, we’ll be taking a look at exactly how QR Codes are revolutionizing customer service, and how you can leverage them to make stronger, better connections to generate more sales.
How QR Codes Transform Customer Service
Providing good customer service ensures customers feel satisfied after they engage with your brand. In fact, 89% of consumers are more likely to make another purchase after a positive customer service experience.
This is why brands all around the world are using QR Codes to revolutionize their customer service. Here are some ways in which they’re doing it:
QR scan to directly make a call
Ensuring that customers can contact your business quickly is an effective way to provide great customer service. When customers have to open their mobile devices, dial your number to make a call, time is lost and patience may run thin. Implementing a call center recording system can streamline communication and improve the overall customer experience. This technology allows businesses to monitor and analyze calls, ensuring quality service and quick resolution of customer issues
If you utilize a direct call QR Code on receipts, customers can simply scan the code and their smartphone will automatically dial the number encoded therein. This simplifies the process and makes it easier for them to contact you. Furthermore, outsourcing customer service can provide additional support in handling inquiries promptly, further enhancing the customer experience. By integrating customer service management software with these QR Codes, businesses can streamline their customer support processes even further, ensuring that all interactions are tracked and managed effectively.
You could also directly send your customer to a customized support messaging app after they scan a QR Code. This will enable them to speak to a customer service agent instantly.
Promote and manage events with QR Codes
When it comes to events, there are a lot of ways in which QR Codes can help. For example, a QR Code can increase your registrations and make guest check-in fast and easy. This gives you a chance to track which customers have arrived, and ensure people are able to get into your event faster.
Lastly, if you’re advertising your event outdoors on a billboard or public transport, you could add your QR Code so that people can quickly scan it for more vital information.
Learn more about event QR Codes.
Use QR Codes to provide additional product information
Whenever buyers are considering a purchase, they often want to know everything they possibly can about the product. This helps them make a better, more informed decision while eliminating any last traces of doubt. The more product information you can provide, the more you can convert a hesitant customer and remove buyer’s remorse.
A QR Code on product packaging makes it really easy for you to provide additional product information. For example, you can link them to knowledge base articles, videos, and manuals. This content should offer more in-depth information on things such as key features, product history, nutritional info, etc.
Business card QR Code to share contact information
Business cards are a key part of the customer experience because they make it easy for you to expand your network and allow potential leads to get in touch with you.
And while business cards have for years been an effective way at instigating new business relationships and connections, they’re even more effective if you use QR Codes on them.
A QR Code on a business card means new contacts – including employers, clients, and leads – can store your contact information on their smartphones without having to type anything in. They just need to scan the QR – and save the details.
You could also link helpful information to your business card’s QR Code, such as your blog or case studies so that potential customers have everything they need to learn more about your business at their fingertips.
QR Codes on your business cards can also keep your clients informed about recent changes to your opening hours and contact details, which is key to good customer service.
Make (or accept) mobile payments via QR Codes
Customers want a hassle-free payment process that allows them to pay for goods and services swiftly, preferably with just one click.
QR codes and a strong focus on payments compliance are revolutionizing the payment process in an increasingly cashless world post-COVID-19. All your customers simply need to do is scan the code that is displayed at the checkout before tapping to confirm the payment.
Such a process eliminates the need for customers to manually type in their card details time and time again. You could also consider offering a loyalty program via a QR Code to further improve your relationship with your customers.
Leverage QR Codes to collect user feedback
Collecting user feedback is important for businesses. User feedback helps you understand how satisfied or dissatisfied your customers are, where any problems lie, and it also shows them that you’re willing to listen to them.
QR Codes can store a huge amount of data, and they can therefore be used to collect user feedback.
For example, you can create a QR Code feedback form that’s fully customizable and optimized for all mobile devices. These forms are really easy for your customers to use as they can access the form with a single QR scan. Then, by answering a series of questions, they can let you know how they feel about your current customer service and experience.
If they wish, they can also leave their contact details which allow the form to double-up as a lead generator. These tactics would be excellent to include as part of your sales plan.
There is also the option to create a QR Code for Google Shopping Reviews. Once your customers scan the QR Code, they will be redirected to the review page for your business.
Enable easy food ordering through QR Codes
QR Codes make it easier for customers to complete their orders. For instance, customers in restaurants can scan QR Code menus, make an order, and process payment. All the restaurant needs to do is print the QR Code and place it on the tables. Customers then come along, scan the code, and access the menu.
Drive customers to your website with a QR Code
QR Codes are the fastest way of directing people to your website. All they need is a smartphone, and all you need is a URL QR Code. Then, they just need to scan the code and their mobile device will open the URL and they’ll arrive on your website. This removes the hassle of them navigating the internet themselves to find your domain.
To direct customers to your website, you can add QR Codes on flyers and other printed ads, your social media profiles, or emails.
Use QR Codes to promote app downloads
One of the most popular use cases of a QR Code is to enable it to download apps.
QR Codes boost app downloads because of how fast, easy, and convenient they make it for the user to complete the action. Just like directing customers to your website, you can add your app download QR Code to printed documents, such as flyers and business cards, as well as your social media profiles, emails, and even your website itself.
QR Codes for connected packaging and labeling
Due to the rise of smart packaging and leveraging packaging design software, the usage of QR Codes for connected packaging and labeling has skyrocketed. Smart packaging helps build trust between brands and consumers by adding an extra layer of transparency to the sales process. Customers can scan the QR Code to find out more about the origin of the product, the steps it went through during manufacturing, and even whether the product is real and not counterfeit.
You can offer more relevant information that you think your customers might find helpful, such as – if you sell food items – whether there are any allergens present in them. With a single QR scan, customers could land on a glossary page that lists the full ingredients.
Share business location using QR Codes
To make it easier for an interested website visitor to pop over to your office, you can add a location QR Code to your website. This saves them time because they don’t need to search for your address themselves, but can instead simply scan the code and come visit you.
Instantly join any WiFi network via a QR Code
You can create a WiFi QR Code and display it on your business premises (such as a cafe). This then allows your customers and visitors to quickly connect to your WiFi and join your network.
However, you’ll need to find a place to advertise your QR Code where it’s visible to customers/visitors you trust, but not to those whom you don’t want on your network.
Let customers easily rate your services
Ratings are basically reviews, and by adding a rating QR Code, you can generate more reviews from customers.
People like to leave reviews, but many don’t leave them because they don’t know where to write them. A rating QR Code simply makes it easier for your happy (and not so happy) customers to write a short, public overview of their experience with your brand.
Positive reviews will help you generate more customers, while negative ones will help you understand what you can improve on.
Wrapping up
QR Codes allow you to make better connections with your customers by removing the hassle from a number of processes, from contacting you to downloading your app.
The next step is to pick solutions that will help you create your very own QR Codes, customize them as you wish so as to improve the customer experience and help your customer service team.
If you are looking for a robust, advanced, and easy-to-use QR Code generator, check out Uniqode. There is also a 14-day free trial for you to try out the QR Code solution.
Shashank is a content marketer at Uniqode who turned to writing to pursue his natural calling after 2+ years of working in the product team. He aims to educate folks on the brilliant yet underrated technology of QR Codes. With more than a dozen Tofu and Mofu pieces under his belt, he explores how QR Codes can be used to solve challenges for businesses across all verticals. While he’s not educating users on the benefits of QR Codes, he’s also a student of the evolving marketing landscape.
