What is a Google Review QR Code?
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A Google review QR Code links directly to your Google Business Profile review form. When someone scans it, they skip the search and land immediately on the page where they can leave a review.
Google review QR Codes make collecting instant, on-the-spot feedback for your page effortless. Scanning a QR Code removes the steps of searching for your business and navigating menus. That drop in friction vastly increases the likelihood that a customer will actually leave a review.
For in-person stores, Google review QR Codes work best at the checkout counter or reception, while e-commerce sellers can print the QR Code on packaging or include it on inserts to capture feedback the moment people unbox. Make it easy and timely, and you’ll turn happy customers into visible, persuasive reviews.
Why you should have Google review QR Codes
Did you know that 83% of people use Google to find business reviews, as per the Brightlocal Local Consumer Survey. When customers leave feedback or positive comments on your Google page, you accumulate social proof, which increases online credibility in your business. A Google review QR Code can help tap into this proof because of:
- Mobile-first convenience: Most reviews happen on phones; QR Codes turn an offline moment (receipt, table tent, product box) into a one-tap review experience. A QR Code lets them instantly scan to leave a review. This is useful if you want to build local business credibility quickly for a new location, product, or campaign.
- Affordable and scalable: Generating and printing static QR Codes doesn’t cost a fortune. You can deploy different codes per location, campaign, or staff member to measure what drives reviews. Gradually, you can scale to dynamic QR Codes if you want to gain more visibility, such as user location.
- All business models: Retail, hospitality, services, B2B offices, healthcare clinics — any business that interacts with customers can convert those interactions into verified Google feedback.
- Actionable intelligence: If you use unique QR Codes per channel (in-store, email, packaging), you can track which touchpoints bring the most reviewers and refine your ops and marketing accordingly.
Shoppers check reviews before buying; more accessible reviews due to Google review QR Codes translate to stronger social proof and higher conversion rates.
How to create a QR Code for Google reviews with Uniqode
While it’s possible to create a QR Code on your Google Business profile, it only works for the basics. Uniqode is best for businesses that want branded codes, editable links, and scan analytics to grow and track their reputation actively.
Follow these steps to create Google review QR Codes on Uniqode:
- Step 1: Log in to your Google Business profile. Visit Google Business Profile and sign in with the Google account associated with your business. You can't generate a Google review link for unverified listings.
- Step 2: Find your Google review link. Select the business for which you want to create a QR Code. Scroll down to the Get more reviews section. Click the Share review form button. Click the URL to copy the review link.
- Step 3: Create a QR Code. On Uniqode Google review QR Code generator, navigate to the dashboard and click + Create, then select QR Code. Select the Website QR Code and paste the review link in the given field. Paste the URL of the Google business profile.
- Step 4: Customize your Google review QR Code. You can customize your QR Code design by adding your business logo, changing the colour and pattern of the QR Code, to match your brand. You can also add a call to action (CTA).
- Step 5: Test and download the QR Code. Test the preview QR Code using your mobile device. Download the QR Code in a format of your choice. We recommend the PNG format for your Google review QR Code, as you may add it to a physical template or tent card. Alternatively, you can also use the JPEG format. The dashboard also offers high-resolution QR Code formats such as SVG and EPS.
- Step 6: Display your QR Code. Print your QR Code and display it prominently in your business. Some places you can incorporate your Google review QR Codes are printed receipts, business cards, posters, storefront windows, and product packaging.
Google review QR Codes: Best Practices
Here are practical placement tips and simple tactics that help you catch customers when they’re most satisfied and turn those moments into more reviews.
Where to place your Google review QR Code
The best placements catch customers when they're satisfied and have a free moment to scan:
- At checkout (receipts, counter signs, credit card readers): Captures the immediate post-purchase moment. Works for retail, restaurants, and service businesses. Highest scan rates when placed on receipts because customers are already holding them.
- During wait times (table tents, fitting room mirrors, waiting rooms): People scan when they're bored. A restaurant table tent gets scanned while waiting for the check. A fitting room mirror converts while customers try on clothes.
- Post-delivery (packaging inserts, unboxing cards, packing slips): Unboxing is peak satisfaction. E-commerce and product businesses see strong conversion here because customers are experiencing the product for the first time.
- Staff-initiated (business cards, invoices, appointment cards): For service businesses, hand customers a card with the QR Code after a successful interaction. The personal touch increases scan rates.
How to get more scans for your Google Review QR Codes
Here’s how you can make the most out of your Google review QR Codes and get more scans:
- Customize your Google Business profile short URL for your brand: Create a clean, branded short link (like g.page/yourbrand), so it’s easy to remember, share in emails, texts, and print on receipts or cards.
- Optimize your Google Business profile: Complete every section of your profile — photos, categories, services, hours, and descriptions. A well-optimized profile builds trust and increases the likelihood that visitors will leave a review.
- Ask at the right moment: Request reviews right after a positive interaction, such as after checkout, delivery, or successful service completion, when satisfaction is highest.
- Follow up with email or SMS reminders: Send a short, polite reminder with your review link 1–2 days after purchase or service.
Turn more customers into reviewers with QR Codes
The difference between 10 reviews and 100 reviews often comes down to friction. Google review QR Codes eliminate the steps that stop customers from leaving feedback — no searching, no typing, just scan and review.
With Uniqode, you get more than just QR Codes. You can:
- Track scan analytics to see which locations or placements drive the most reviews.
- Use dynamic QR Codes to A/B test different review pages or update destinations as your business evolves.
- Manage multiple locations or campaigns from one dashboard.
Get started with a 14-day Uniqode trial to build social proof that converts!



