What Makes a Good Digital Business Card: The 3 Must-Have Elements

Switching from paper to digital business cards is a wise decision. But to make the most of this transition, you must know the key qualities of a good digital business card.

So, what makes a good digital business card? What qualities must your digital business card possess to achieve your desired networking results?

Keep reading to find out.

Table of contents

1. What makes a good digital business card?
2. Creating high-impact digital business cards

What makes a good digital business card?

Your typical digital business card (or virtual business card) already tackles the many limitations of its paper counterpart. These limitations include non-interactivity and limited shareability, to name a few. 

But to truly elevate your digital business card’s networking impact, it must embody three essential qualities beyond the fundamental features. 

A good digital business card must be:

1. Detailed and professional
2. Customizable to match your branding guidelines
3. Suitable for lead capture

1. Detailed and professional

A good digital business card should comprehensively reflect your business and professional identity.

It must display: 

1. Your profile information, including your name, headshot photo, title, and professional summary.  

2. Your contact details, including business phone numbers, emails, and business location on Google Maps.

3. Relevant web URLs—your website, blog, or any online resource valuable to your audience. 

4. Social handles (LinkedIn, Facebook, YouTube, etc.) you use to promote your business or professional practice.

These details and your digital business card’s contactless shareability help you exude a professional image. 

All of this displayed information is clickable and interactive in your digital business card. Your recipient can access a valid phone number or URL with a tap or click.

LEARN MORE: What Information To Put in a Digital Business Card

2. Customizable to match your branding guidelines

A standout digital business card should reflect your personal or company branding. 

It encompasses the following branding elements:

1. Your company logo
2. A card template that aligns with your brand visuals 
3. Your brand colors
4. Fonts matching your brand guidelines

Designing your card to match your branding helps prospects easily recognize you. 

3. Suitable for lead capture

An effective digital business card must go beyond just letting you share your contact details. It should also empower your recipients to reciprocate by submitting their contact information. 

This way, you can capture warm leads directly from the card you share.  

Look out for two-way contact sharing when choosing a digital business card solution. This capability  allows recipients to submit their contact information via a form on your card. 

The card then records every submission in your solution’s digital address book (list of contacts). You can manage your collected leads and contacts from this address book and export them into your organization’s CRM. To qualify new leads as they subscribe, consider using a quiz lead magnet link to your QR code. This way, you can tag leads with specific information so you know more about them before getting in touch.

Create high-impact digital business cards with Uniqode

Now that you know the qualities of a good digital business card, the next step is to create one for yourself (and your team).

With Uniqode’s digital business card solution, you can create and share digital business cards that embody these essential qualities. 

In addition, the solution provides various functionalities to enhance your networking efforts:

1. Share your digital business card via Apple Wallet (or Google Wallet). 
2. Capture warm contacts with Two-Way Contact Sharing.
3. Track and analyze your digital business card’s engagement metrics.
4. Enterprise-grade security measures to secure all your networking activities.

You can access all of these features without downloading any additional app.

• Author Details

Author Details

Reuben Isidoro

Reuben is a Content Marketer who helps businesses drive audience engagement and conversions through compelling content. Currently, he explores the profound impact of digital business cards on organizational ROI.

https://www.uniqode.com/blog/

reuben.j@uniqode.com