What Information to Put on a Business Card: Stand Out with These Essentials

First impressions often hinge on the details you share in today’s world of fleeting attention spans. But, deciding what to put on a business card is challenging. You cannot cram everything you want to convey about yourself and your business onto a small piece of paper! This is where digital business cards come in.

These business cards allow you to include a wealth of information, from your contact details and social media links to videos and interactive elements.  The best part? This information becomes interactive, allowing potential clients to engage with your content in real-time.  This shift from a paper card to a digital one empowers you to showcase your value proposition effectively and network with clients in a more impactful way.  Let’s explore the key elements you can include on your business card to make a lasting impression.

Table of contents

1. What information to put on a digital business card: The 9 vital details
2. What information to include on a business card: By different sectors
3. Why choose a digital business card
4. How to create a digital business card with all your desired contact information
5. Include must-have information on your card with the best digital business card solution
6. Frequently asked questions about the information to put on a business card

What information to put on a digital business card: The 9 vital details

Below are the 9 must-have details to put on a professional digital business card:

1. Name:

It might seem like a no-brainer, but include your name prominently at the top and center of your business card. 

A name fosters personalization. It transforms a generic piece of marketing material into a direct introduction to you as an individual.  Seeing your name reminds the recipient that they’re connecting with a person, not just a company logo.

2. Contact details: phone number and email address

After looking at your business card, your recipients know your name, and now you’d want to ensure they can easily reach out to you.

This is where your contact details come in handy. Your phone numbers and email addresses need to be written clearly.
Through the following categories, you can appoint a designation to each of your phone numbers:

1. Work
2. Mobile
3. Personal
4. Home
5. Fax 
6. Page

Furthermore, you can assign the following categories to your email addresses:

1. Work
2. Personal 
3. Other

3. Social media

Adding social media links to your business card is a must since these links direct your audience to your relevant social channels. This helps you build credibility and get your audience to complete your desired actions.
Essential social media handles and their icons. Uniqode’s digital business card maker lets you add more than 20+ social media links across 7 categories:

1. Social media platforms (LinkedIn, Facebook, Twitter, Instagram, and TikTok)
2. Online video platforms (YouTube, Twitch, Vimeo, and Wistia)
3. Online community platforms (Discord and GitHub)
4. Convenient payment gateways (Paypal, Cash App, and Venmo)
5. Instant messaging apps (WhatsApp and Telegram)
6. Portfolio platforms (Dribbble, Behance, and Pinterest)
7. Other social links (Calendly, Shopify, and Yelp)

You’ll also be able to display a recognizable icon for each social link you add.

4. Company name and designation

The next essential detail to put on a business card is your designation and company name. Including your company name provides context for your expertise. It allows the recipient to instantly understand the professional environment you operate in and the resources to which you have access. This can build trust and establish your credibility.

Your designation clarifies your role within the company. Knowing if you’re a “Marketing Director” or a “Sales Associate” helps the recipient understand your specific area of expertise and how you can potentially benefit them. It provides essential context for your role, builds trust, and helps you make a more impactful professional connection.

5. Professional summary

A well-crafted professional summary on your business card can significantly enhance your networking efforts. It allows you to go beyond just your name and title, immediately highlighting your key skills and experience.

Further, your summary can be tailored to specific networking events or target audiences. By focusing on the skills and experience most relevant to the context, you can attract the right kind of connections.

6. Business location

There are two ways to add your business address on the Uniqode dashboard:

1. By searching for your location on Google Maps.
2. By entering your exact location in the address field.

When you include your address, a clickable address icon will appear on your digital business card. The recipient can click this icon to load Google Maps on their mobile device so they can follow the directions to your location.

7. Brand logo and brand design

The importance of a brand logo needs no explanation. So ensure every digital business card you create includes a company or brand logo.

You can also get as thorough as you need with font styles, text sizes, and color elements. This ensures that your e-business card perfectly reflects your branding.

8. Website

A website is often a brand’s primary resource for establishing and demonstrating an online presence. You can add as many website links as needed, labeling them as:

1. Personal
2. Company
3. Work
4. Social
5. Portfolio
6. Others

9. QR Code

A strategically placed QR code acts as a bridge between the physical card and a wealth of online information, offering several advantages.

QR codes can lead to interactive experiences beyond static text. They can link to videos showcasing your work, presentations highlighting your expertise, or even online booking forms, streamlining the initial connection process.

Certain digital business card platforms offer analytics that tracks how many times your QR code is scanned. This valuable data provides insights into the effectiveness of your card and allows you to tailor your networking strategy accordingly.

Bonus – Add a custom URL to your digital business card

Apart from these popular social platforms, you can also showcase a custom URL. Like your social links, it will come with its own clickable icon, redirecting users to any online destination you wish to share.

What information to include on your digital business card: By different sectors

1. For business professionals
2. For influencers
3. For freelancers
4. For students

#1 For business professionals 

Your digital business card can be the first interaction a potential customer has with you or your professional practice. Thus, it is essential to get your information right the first time.

Perhaps the most crucial business card element for a business professional is their contact information.

More often than not, when networking, your audience already has an idea of what you do. However, your contact details may not be as readily available to your clients. Ensure you showcase relevant contact information—including all your phone numbers, email addresses, and websites.

For instance, a lawyer’s digital business card can display their company’s official website along with other contact details. This way, the firm can attract and capture leads and direct people to client testimonials on its website.

Another good example would be a digital business card for realtors. These e-business cards usually have their realtor owner’s essential contact details along with URLs linking to online property listings and value-adding multimedia content.

Bonus tip: You might also want to label your contact details (e.g., work, personal, portfolio, etc.) so your clients can choose the most suitable way to contact you.

#2 For influencers

Influencers typically thrive on social media content. So for this group of professionals, adding social media handles to their business cards can be invaluable. 

For instance, YouTube influencers can include their YouTube channels on business cards to redirect recipients immediately to videos on their channels.

Bonus tip: Many social media influencers must maintain consistency in their visual design elements. You can do so by utilizing Uniqode’s robust visual customization options while creating your digital business cards.

#3 For freelancers

Freelancers provide a wide variety of services, such as graphic design, content writing, accounting, and bookkeeping side hustle . But regarding what essential information to put on a business card, it all comes down to what can separate you from your competitors.

Apart from convincing profile information, which briefly defines what you do as a freelancer, it’s crucial to include links to your portfolio website. 

Some freelancers use a third-party platform such as Pinterest or Dribbble to house their portfolios, while others use their own websites. Either way, a portfolio can convince your freelancing leads to convert into paying clients.

#3 For students

Students can leverage digital business cards to build connections for their future careers. Craft a compelling headline that reflects your aspirations, then highlight your academic journey (university, major, graduation year).

Showcase your developed skills and consider including a link to your online portfolio if you have one. For professional networking, link to relevant social media profiles like LinkedIn.
Finally, ensure your email address and (optional) phone number are easily accessible, allowing potential employers and collaborators to connect with you seamlessly.

Why choose a digital business card

While traditional paper business cards have served their purpose, the digital age demands a more dynamic approach. Here’s why digital business cards reign supreme:

• Eco-friendly: No more paper waste! Virtual business cards are reusable and eliminate the need to print and discard outdated cards.
• Information powerhouse: Unleash the power of unlimited information. Include website links, social media profiles, videos, and more – all accessible with a tap.
• Always up-to-date: No more scrambling to reprint cards with a new phone number or website. Update your digital card instantly, keeping your information perpetually fresh.
• Interactive engagement: QR codes on digital cards bridge the gap from offline to online. Spark engagement with interactive elements that showcase your skills and expertise.

How to create a digital business card with all your desired contact information

Here’s your guide to creating a dynamic digital business card loaded with all the information you need to impress:

Bonus Tip: Regularly update your digital card with any changes to your information, ensuring your connections always have access to the most accurate details.

Include must-have information on your card with the best digital business card solution

Sharing a business card with all the relevant information puts you in a better position to win more customers and clients. 

With Uniqode’s digital business card solution, you can get as comprehensive as you need with your profile information and contact details. You can add as many supplementary links as you want and direct your audience to where you can demonstrate social proof.

Moreover, Uniqode’s extensive visual customizations let you personalize your business card’s design elements. As a result, your digital business card can truly achieve its main goal—to become an extension of you and your brand.

Looking for a feature-based comparison of the best digital business card makers? Check out our guide on the 6 best digital business card solutions available today.

Frequently asked questions about the information to put on a business card

What to put on a business for small businesses?

A business card representing a small business must include the following:

1. The representative’s name, company designation, and a summary.
2. A high-quality headshot.
3. The company’s name and logo.
4. Detailed contact information.
5. The company’s website and social media handles.
6. Business location (if applicable).
7. The company’s unique branding elements.

What information to put on a business card if you are a student?

Student business cards don’t usually showcase a particular job or profession. Nonetheless, they can still provide valuable information. 

Here are some tips on what to put on a business card if you are a student:

1. Craft a summary that shows the value you can offer to potential employers. It could briefly talk about your academic experience and achievements. 

2. Make sure to include your qualifications. This includes your past degrees, awards, and all the workshops, seminars, or training you’ve attended.

3. Include information about your side projects. For instance, you may have run a website or social media channel with a sizable following. Ensure to include those in your business card.

What information should you NOT put on a business card?

Here are the 6 things you shouldn’t include in a professional business card: 

1. Hard-to-read texts.
2. Poor design quality.
3. A low-resolution photo. 
4. Incomplete or outdated contact information.
5. Unprofessional content (e.g., jokes and informal language). 
6. Typographical and grammatical errors.

What to put on the back of a business card?

Making the back of a business card is also important. If you still use paper cards, consider a QR code for easy digital access, website/social media links, or a short call to action. For more space, showcase services (freelancers/businesses), testimonials, or your company slogan. Keep it clear and avoid clutter. Remember, digital business cards offer a more versatile and updatable alternative.

• Author Details

Author Details

Reuben Isidoro

Reuben is a Content Marketer who helps businesses drive audience engagement and conversions through compelling content. Currently, he explores the profound impact of digital business cards on organizational ROI.

https://www.uniqode.com/blog/

reuben.j@uniqode.com