Architaa is a Content Marketer at Uniqode, where she explores how QR Codes, Digital Business Cards, and phygital experiences are reshaping the way brands connect with their audiences. She transforms complex marketing trends and technologies into clear, actionable insights that help businesses strengthen engagement and build lasting connections with their customers. Outside of work, Architaa is most likely lost in a novel, following every ball of a cricket match, or binging her favorite shows.
A GS1 QR Code does different work for brands, retailers, shoppers, and compliance teams, all from the same scan. Learn what a GS1 QR Code actually is, how GS1 Digital Link works inside it, and what changes on your packaging before Sunrise 2027.
During Black Friday and Cyber Monday, shoppers expect QR Codes to deliver instant value—whether that’s flash offers, product details, or one-tap checkout. Learn what different shoppers expect when they see a QR Code during the BFCM season and how to meet these expectations.
