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THE UNIQODE BLOG

Guides, tips, how-tos, and all the resources to connect your physical and digital worlds with QR Codes and digital business cards.

QR Codes for Successful Digital Marketing Campaigns

QR Codes for Successful Digital Marketing Campaigns

With the advent of smartphone culture, consumers are continually accessing information about products, services, entertainment, and more. And they want this information fast. Using QR Codes in digital marketing campaigns not only delivers information at a single scan but also helps in increasing the ROI. This also gives marketers the ability to analyze the effectiveness of the campaigns in real-time, retarget customers and create personalized campaigns for their best buyers

Yathish Kumar TK

QR Codes on TV: The Next Big Advertising Opportunity

QR Codes on TV: The Next Big Advertising Opportunity

Thinking of how you can drive sales from TV commercials? Shoppable QR Codes add a mobile-first element to your commercials and help pique consumers’ interest. Check out this article on shoppable QR Codes with helpful use cases and success stories!

Yathish Kumar TK

Top 10 DTC Brands That Have Mastered QR Code Campaigns

Top 10 DTC Brands That Have Mastered QR Code Campaigns

Working on creating a QR campaign for your DTC brand? Learn how popular brands like Adidas, Lacoste, and Red Bull use QR Codes for better consumer experiences from this complete list and find the inspiration you need!

Yathish Kumar TK

Top 10 CPG Brands That Nailed Their QR Code Campaigns

Top 10 CPG Brands That Nailed Their QR Code Campaigns

Many CPG brands are creatively using QR Codes in their marketing campaigns, whether it’s to provide information, increase consumer engagement, or foster brand loyalty. Check out the best QR Code campaigns curated by the most popular CPG brands.

Yathish Kumar TK

QR Codes for Hotels: How to Implement it for Better Customer Journeys

QR Codes for Hotels: How to Implement it for Better Customer Journeys

The hospitality and tourism industry has evolved in leaps and bounds over the last couple of years by including the latest technology to stay abreast of the latest trends. QR Codes, on the other hand, are not as expensive as other technologies but deliver an equally fulfilling experience. QR Codes are easy to troubleshoot, affordable, edit, trackable, and can even be used for retargeting.

Apoorva Hegde

Augmented reality and QR codes – What you need to know

Augmented reality and QR codes – What you need to know

Both AR and QR Codes can create a huge impact on your business. Understand the difference between them, find out how you can create an augmented reality QR Code, and how you can use QR Codes to deliver AR experiences.

Ektha S

Maximize Worksite Efficiency With QR Codes In Construction

Maximize Worksite Efficiency With QR Codes In Construction

Are you looking for a way to streamline operations and digitize your construction sites? We’ll show you how QR Codes in construction can help you maximize worksite efficiency and save costs, along with how real builders did it.

Ektha S

QR Code Printing Guidelines – The Definitive Guide 2025

QR Code Printing Guidelines – The Definitive Guide 2025

Trace the complete journey of QR Code high-resolution printing, right from creation, and design, to printing and implementation. Learn more about the multiple use cases of high-resolution printing.

Ektha S