UNIQODE INSIGHTS

Attribute, Segment, and Activate Every QR Code Scan

Connect every scan to the conversion it drives, then activate that intent across the tools your team already uses.

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Unique dashboard showing contribution tracking with bar charts, trend lines, and summary metrics

Trusted by leading brands using Uniqode

THE PROBLEM

The post-scan blind spot

Physical campaigns drive conversions your reports never capture, and that intent never reaches the systems that spend and sell.

Results stay unattributed

Physical campaigns drive results, but scans and conversions stay disconnected, so budget decisions rely on incomplete ROAS.

Your platforms optimize blind

Ad algorithms never see the offline intent that started the journey, so they optimize against a partial picture of who converts.

Engaged scanners stay dark

High-intent people who engaged offline never become audiences you can retarget or leads your team can follow up with later.

THE SOLUTION

Here's how Insights closes the gap

One connected system: prove what physical campaigns drove, understand who engaged, then keep that intent working in the platforms where you spend and sell.

Man scanning a storefront QR code to order on his phone

Full-funnel attribution

Connect every scan to the conversion it drove so you know which campaigns actually earned their budget.

Shopper scanning a product QR code to redeem a discount

Audience intelligence

See who scanned, what they did next, and who is most likely to convert when you reach them again.

Activation & optimization

Push that intent into platforms where you spend and sell so offline engagement keeps compounding.

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WHY INSIGHTS

Built for the physical-to-digital journey

Traditional tracking starts after the click. Insights starts at the moment of physical engagement.

UTM + GA / cookies

‍Fragile by design: UTMs break in redirects and in-app browsers, and cookies only start after the page loads.
‍Physical engagement is invisible: the scan that started the journey is never captured as a durable event.
‍Stops at measurement: no native path to turn engagement into audiences or conversion signals for Meta and Google.

Uniqode Insights

‍Durable from the first moment: tracking starts at the scan itself, independent of any UTM or cookie surviving the journey.
‍Scan linked to conversion: server-side tracking connects the scan to on-site actions so attribution holds end to end.
‍Built to activate, not just report: scanner audiences and conversion signals flow into the platforms you already use.

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HOW IT WORKS

Live in minutes. No rebuild required.

Set up once to start tracking. Then activate that intent in the platforms you already use.

Uniqode Pixel setup screen with Set-up Pixel button

Add the Insights pixel

Place it on your website in minutes.

Connect your QR campaigns

Link the codes you want to track.

Goal setup screen for choosing conversion events like link clicks

Set your conversion goals

Choose the actions that matter to your business.

Configuration screen connecting a Meta pixel and QRCodeScan event

Activate your audiences

Send high-intent scanners into your ads and CRM.

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ACTIVATION

Send offline intent where you already work

Once you can prove what worked, put that intent into Meta, Google, and your CRM so the journey continues.

RETARGETING

Ad platforms

Put high-intent scanners into Meta and Google as audiences and conversion signals you can segment by campaign.

Meta Ads

Build audiences from real offline engagement
Match scanners to known users for quality
Segment by campaign to reach the right people

See how it works

Google Ads

Send offline scans as conversion events
Optimize bidding with real-world signals
Segment by campaign to reflect what worked

See how it works

LEAD SYNC

Sales systems

Turn form submissions into identifiable leads with scan context so offline intent continues into follow-up work.

Hubspot

Enrich contacts automatically with scans
Surface high-intent leads for fast follow-up
Keep campaign context on the contact record

Salesforce

Give reps visibility into offline engagement
Prioritize outreach based on offline scanner intent
Connect physical campaigns to sales follow-up

See how it works

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PRIVACY AND TRUST

Enterprise-grade security, built in

Insights runs on the same security and compliance foundation as the rest of Uniqode.

SOC II

HIPAA

GDPR

ISO

2FA

SSO

Learn more

Frequently asked questions

XX.

How is this different from the scan analytics I already get in Uniqode?

Scan analytics show what happened at the scan: where, when, and how often. Insights shows what happened after. You define the conversions that matter, Insights links scans to those outcomes, and you can act on that intent in Meta, Google, and your CRM.

XX.

How is Insights different from UTM tracking and Google Analytics?

UTMs and cookies are built for clicks. They often break in redirects and in-app browsers, and only start after a page loads. Insights starts at the physical engagement. It records the scan, links it to conversions, and can send that intent into Meta, Google, and your CRM. You get attribution that holds, plus a way to act on it.

XX.

Does Insights replace Google Analytics or my existing tracking?

No. Google Analytics and your existing tools track what happens online. Insights covers the part they miss: connecting physical engagement to conversion, then activating that intent in ads and your CRM. It works with your current stack, not instead of it.

XX.

How does feeding scan data into Meta and Google actually improve ad performance?

Ad platforms optimize toward the conversions they can see. If physical-channel conversions never reach them, they work from an incomplete picture. Sending real conversion signals back improves match quality and targeting over time.

XX.

Do I need to rebuild my existing QR campaigns?

No, your existing dynamic QR campaigns keep working as they are. Nothing needs to be reprinted or rebuilt. Add the Insights pixel, and any QR code that points to a destination page with the pixel is tracked automatically. Set your conversion goals and start activating audiences.

XX.

Can I install Insights with a tag manager?

Yes. You can add the Insights pixel through Google Tag Manager. It also works with any tag manager that supports custom scripts, including Adobe Launch and Tealium.

XX.

What scan data is sent to my ad platforms?

Insights can send scan context to your ad platforms such as QR Code name, ID, label, and folder, plus the conversions you choose to track. If identity matching is on through Uniqode Forms, hashed email or phone can improve match quality. Data is protected in transit. Insights uses Uniqode’s security and compliance foundation, including SOC 2 Type II, GDPR, and HIPAA.

Ready to keep physical engagement working end to end?

Connect campaigns to conversions, then activate that intent in the tools your team already uses.

Book a demo