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Attribute, Segment, and Activate Every QR Code Scan
Connect every scan to the conversion it drives, then activate that intent across the tools your team already uses.
The post-scan blind spot
Physical campaigns drive conversions your reports never capture, and that intent never reaches the systems that spend and sell.
Results stay unattributed
Physical campaigns drive results, but scans and conversions stay disconnected, so budget decisions rely on incomplete ROAS.
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Your platforms optimize blind
Ad algorithms never see the offline intent that started the journey, so they optimize against a partial picture of who converts.
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Engaged scanners stay dark
High-intent people who engaged offline never become audiences you can retarget or leads your team can follow up with later.
Here's how Insights closes the gap
One connected system: prove what physical campaigns drove, understand who engaged, then keep that intent working in the platforms where you spend and sell.
Full-funnel attribution
Connect every scan to the conversion it drove so you know which campaigns actually earned their budget.
Audience intelligence
See who scanned, what they did next, and who is most likely to convert when you reach them again.
Activation & optimization
Push that intent into platforms where you spend and sell so offline engagement keeps compounding.
Built for the physical-to-digital journey
Traditional tracking starts after the click. Insights starts at the moment of physical engagement.
UTM + GA / cookies
- Fragile by design: UTMs break in redirects and in-app browsers, and cookies only start after the page loads.
- Physical engagement is invisible: the scan that started the journey is never captured as a durable event.
- Stops at measurement: no native path to turn engagement into audiences or conversion signals for Meta and Google.
Uniqode Insights
- Durable from the first moment: tracking starts at the scan itself, independent of any UTM or cookie surviving the journey.
- Scan linked to conversion: server-side tracking connects the scan to on-site actions so attribution holds end to end.
- Built to activate, not just report: scanner audiences and conversion signals flow into the platforms you already use.
Live in minutes. No rebuild required.
Set up once to start tracking. Then activate that intent in the platforms you already use.
Add the Insights pixel
Place it on your website in minutes.
Connect your QR campaigns
Link the codes you want to track.
Set your conversion goals
Choose the actions that matter to your business.
Activate your audiences
Send high-intent scanners into your ads and CRM.
Send offline intent where you already work
Once you can prove what worked, put that intent into Meta, Google, and your CRM so the journey continues.
Ad platforms
Put high-intent scanners into Meta and Google as audiences and conversion signals you can segment by campaign.
Sales systems
Turn form submissions into identifiable leads with scan context so offline intent continues into follow-up work.
Enterprise-grade security, built in
Insights runs on the same security and compliance foundation as the rest of Uniqode.
Frequently asked questions
Scan analytics show what happened at the scan: where, when, and how often. Insights shows what happened after. You define the conversions that matter, Insights links scans to those outcomes, and you can act on that intent in Meta, Google, and your CRM.
UTMs and cookies are built for clicks. They often break in redirects and in-app browsers, and only start after a page loads. Insights starts at the physical engagement. It records the scan, links it to conversions, and can send that intent into Meta, Google, and your CRM. You get attribution that holds, plus a way to act on it.
No. Google Analytics and your existing tools track what happens online. Insights covers the part they miss: connecting physical engagement to conversion, then activating that intent in ads and your CRM. It works with your current stack, not instead of it.
Ad platforms optimize toward the conversions they can see. If physical-channel conversions never reach them, they work from an incomplete picture. Sending real conversion signals back improves match quality and targeting over time.
No, your existing dynamic QR campaigns keep working as they are. Nothing needs to be reprinted or rebuilt. Add the Insights pixel, and any QR code that points to a destination page with the pixel is tracked automatically. Set your conversion goals and start activating audiences.
Yes. You can add the Insights pixel through Google Tag Manager. It also works with any tag manager that supports custom scripts, including Adobe Launch and Tealium.
Insights can send scan context to your ad platforms such as QR Code name, ID, label, and folder, plus the conversions you choose to track. If identity matching is on through Uniqode Forms, hashed email or phone can improve match quality. Data is protected in transit. Insights uses Uniqode’s security and compliance foundation, including SOC 2 Type II, GDPR, and HIPAA.
Ready to keep physical engagement working end to end?
Connect campaigns to conversions, then activate that intent in the tools your team already uses.