How To Make QR Codes for Posters: A Beginner’s Guide

Imagine this: You’ve designed the perfect poster for your marketing campaign. But there’s no clear way for viewers to take the next step! 

Maybe your website URL in the poster is too small or difficult to read. Maybe most users find it hard to search for your business online. All these bottlenecks create friction in the user journey. As a result, people may quickly give up trying to reach out.

Print campaigns can often feel disconnected from the online world, leading to missed opportunities. However, QR Codes offer a simple and effective solution to this problem. 

You can make a QR Code for posters and share them on print material offline. With just a quick scan, viewers can access information, make purchases, or take other actions. On the other hand, businesses can track and measure the effectiveness of their marketing campaigns using QR Codes.

Continue reading to learn how you can use QR Codes on posters to engage prospects and drive results from your print campaigns.

Table of contents

1. How to make QR Codes for posters
2. Static or Dynamic QR Codes: Which is the best for making QR Codes for posters?
3. Best practices to follow while making QR Codes for posters
4. Frequently asked questions

How to make QR Codes for posters

Here’s how to make a QR Code for a poster in  simple steps (detailed description below):

1. Sign-up and go to Uniqode’s QR Code generator and click “+CREATE”
2. Choose the QR Code campaign type and insert the details
3. Customize the QR Code
4. Generate and download your QR Code

Step 1: Go to Uniqode’s dashboard and click “+CREATE” 

Before you proceed… If you don’t have access to the dashboard yet, you can sign-up for a 14-day trial to create QR Codes for your posters. Its easy, free and requires no credit cards.

You can use all the premium features during the trial, such as editing the QR Code content after printing, tracking scans, etc.

Clicking “+CREATE” will reveal a dropdown menu. Select “QR Code” from the list. 

Step 2: Choose the QR Code campaign type and insert details

Imagine you’re running a sale on your website and would want your prospects to check out the sale or discounted section through an offline poster. You can copy the URL of the website page running the discounts. 

Then, on the Uniqode dashboard, choose the “Website” option. You’ll then be directed to a field to paste the desired URL. 

Once you paste the desired URL, click “NEXT”.

Step 3: Customize your QR Code for poster

Custom design your QR Code on various aspects, starting with the QR Code shape. Choose a QR Code frame, add a CTA, and customize the background and the pattern (QR Code dots) to your liking. 

Step 4: Save, download, and share your QR Code for poster

Your personalized QR Code is ready to download. You can download your QR Code in JPG, PNG, EPS, SVG, or PDF formats. 

Name the QR Code and save it in your dashboard. You can download it in any available format suitable for your use case.

The dashboard has an inbuilt scannability assessment in real time. Aim for “EXCELLENT” so that the QR Code is always scannable. You can also test-scan your QR Code with a mobile device at this stage. 

💡Pro tip: You can also set this QR Code as a template. Your team members with access to the dashboard can follow the template for any other print campaigns. This helps maintain brand consistency.

Add a suitable name, such as “template for poster campaigns,” and click the “SAVE AS TEMPLATE” button in the advanced options dropdown.

Static or dynamic QR Codes: Which is best for making QR Codes for posters?

A static QR Code works for one-time use when you don’t need to update the content of posters. Most free QR Code generators (including Uniqode) offer static QR Codes. 

However, while using static QR Codes, you:  

1. Cannot edit your embedded content (which is the most essential thing in a QR Code) 
2. Cannot track the QR Code scans
3. Cannot batch-generate QR Codes for large scale deployments
4. Cannot use the QR Code for retargeting or other advanced features such as GPS tracking

Also, there is often no security guarantee (unlike Uniqode’s industry-leading security, even in free QR Codes) or options to integrate it with other apps in most generators.

By choosing dynamic QR Codes, you can edit or modify the content embedded in the QR Codes without creating a new one. You also get many features, such as:

1. Real-time scan details
2. Best-performing QR Code campaign data
3. Option to edit or redirect content anytime
4. Option to set a limited duration for your marketing campaigns, such as discount programs
5. Option to use multilingual QR Codes and redirect users to personalized content based on their location 
6. A/B testing to determine which content or offers are most effective for your poster campaign

This way, you’re not just limited to adding QR Codes as an interactive addition on your posters. You get to use it as a marketing tool and bridge your prospects’ journey from offline touchpoints to online. 

And all these features make dynamic QR Codes worth the investment for your next print campaign.  

Best practices to follow while making a QR Code for poster

Let’s explore the best practices for making QR Codes for posters, including customization tips, formats to download it in, design, and usage.

Optimize your poster campaigns with Uniqode’s QR Codes 

With Uniqode, creating and customizing QR Codes for posters is a breeze. You can easily edit the destination URL, track scans, bulk-generate QR Codes, and manage everything from a single dashboard. 

Want to see how QR Codes for posters can benefit your brand or business? Give it a try!

Frequently asked questions

1. Can you put a QR Code on a poster?

Yes, you can put a QR Code on a poster. QR Codes are a great way to bridge the gap between offline and online marketing efforts. You can seamlessly direct viewers to your website or any other online destination by including a QR Code on your poster. 

2. Will QR Codes work on printed posters?

Yes, QR Codes can work on printed posters. You can integrate QR Codes on posters of all sizes.

3. How do I create a free QR Code for a flyer?

You can create and put a QR Code on a flyer using Uniqode’s QR Code generator:

1. Go to Uniqode’s QR Code Generator and click “+Create”
2. Choose the QR Code campaign type and input the details
3. Customize the QR Code 
4. Save, download, and share your QR Code

• Author Details

Author Details

Nida Zehra

Nida is a marketing professional with a flair for storytelling. She expertly combines her analytical skills with her creative talents to craft compelling narratives around QR Codes, helping businesses unlock their full potential. When she’s not busy at work, Nida indulges her love for fiction and unleashes her artistic side as a poet and pastel artist.

nida.alizehra@gmail.com