6 Reasons To Use Digital Business Cards at the Tom Ferry Success Summit 2023 [+Bonus Networking Tips]

The Tom Ferry Success Summit 2023 is bound to be another exciting event for real estate professionals. 

And if you are planning to participate in this summit from August 22-24, 2023, you’ve got to prepare for more than just attending keynotes by Jimmy Mackin (Curaytor, CEO), Marc Davidson (1000watt, Founder), Tom Ferry, and more. 

Professional networking will also be a big theme at this Dallas-based event.

But is your go-to networking tool—often a paper business card—adequate to keep up with the summit’s dynamic and professional environment?

Consider these scenarios before you order a batch of paper business cards for your team:

1. Your recipients will not always be willing to pause their activities to manually save your card details.

2. It can be challenging for your paper business card to stand out among thousands of others.

3. You must dedicate considerable time to manually enter each contact detail you receive into your organization’s CRM.

This is where a digital business card (or e-business card) can help. 

This modern, contactless networking tool streamlines contact information exchange and allows you to gauge the performance of your event networking initiatives. 

Continue reading to learn the six compelling reasons why digital business cards can help you network better at Tom Ferry Success Summit 2023.

Table of contents

1. 6 Reasons to use digital business cards at Tom Ferry Success Summit 2023
2. Will digital business cards work if the event encounters bandwidth issues?
3. 6 Pro tips to follow when networking at Tom Ferry Success Summit 2023
4. Boost your networking ROI at Tom Ferry Success Summit 2023 with Uniqode

6 Compelling reasons to use digital business cards at the Tom Ferry Success Summit 2023

1. You can create digital business cards within minutes
2. Appear professional, well-prepared, and tech-savvy
3. 100% paperless, contactless, and eco-friendly networking
4. Enable instant and convenient two-way contact sharing
5. Network interactively at Tom Ferry Success Summit 2023
6. Measure the impact of your event-networking initiatives

1. You can create digital business cards within minutes

Attending real estate networking events requires significant preparation time. 

Imagine receiving requests from multiple team members to attend the summit—with only a few days left before it happens. 

Now, you face a pressing challenge: How do you ensure these team members have enough business cards for the event?

The traditional paper business card procurement process takes an average of 30 days, making it nearly impossible to equip your team for the summit.

In contrast, you can create standout digital business cards for yourself and your team within minutes. 
You can even update each e-business card in real-time during the event, which is impossible with paper business cards.

2. Appear professional, well-prepared, and tech-savvy

Your visual presence matters when making a positive impression at any real estate event. 

Imagine meeting a potential contact at the Tom Ferry Success Summit 2023 and realizing you forgot your paper business cards. Or, while networking, you realize your paper business card information is outdated or unsuitable for the person you are engaging with.

You can avoid these scenarios at the summit with e-business cards. 

Simply share your digital business card via Apple Wallet (or Google Wallet) from your mobile device during a networking interaction. You no longer have to worry about misplacing or forgetting your cards since your mobile device always remains with you.

Moreover, sharing your e-business card via these digital means is more professional and tech-savvy than forcing paper business cards on attendees. 

Even if you encounter different personas, you can quickly create and share personalized versions of your digital business card with them at the event.

This flexibility and preparedness with digital business cards project a professional image of yourself—and the organization you represent.

3. Conduct 100% paperless, contactless, and eco-friendly networking

A digital business card is the only business card alternative that lets you conduct contactless and paperless networking. 

You can share your digital business card via these contactless methods:

1. Apple Wallet or Google Wallet
2. Business card QR Code in your email signature or via social media
3. URL

Going digital also significantly reduces your organization’s card printing expenses (on average, $194 per team member annually). 

Depending on your chosen digital business card plan, you can save up to 80% of your annual card-printing cost per team member. 

In addition, switching to 100% paperless networking shows your commitment to sustainability. This will help you attract eco-conscious clients at the Tom Ferry Success Summit 2023.

Learn more: Why digital business cards are key to eco-friendly networking

4. Enable instant and convenient two-way contact sharing

Digital business cards let you conveniently exchange contact information. First, recipients can instantly save your contact information in their phone book with a single tap. 

Next, recipients can submit their contact information via the card you share. This capability is known as Two-Way Contact Sharing—a digital business card feature that lets recipients submit their contact details via a form on your card. 

Your prospects don’t have to manually enter your card details in their phonebook, nor do you have to ask for their business card in return.

5. Network interactively at Tom Ferry Success Summit 2023

Paper business cards lack real-time interactivity. Your recipients must manually type, access, and save each card detail to access them later. This lack of interactivity with paper business cards can result in an inconvenient experience for your prospects.

In contrast, digital business cards are highly interactive, offering a click-to-access feature. 

For instance, recipients can instantly initiate a call after the event by tapping one of the phone numbers on your e-business card. 

Accessing your website URL, social media handle, and business location on Google Maps via your card requires a similar, simple tap. 

The convenience of interacting with the card details—instantly after receiving them—can make your prospect more likely to engage with them and consider contacting you. 

6. Measure the impact of your event-networking initiatives

Even if you distribute hundreds of paper business cards during an event, you cannot assess their engagement performance. 

Conversely, you can track and analyze various digital business card engagement metrics, including: 

1. The total views your card has received 
2. The number of times someone saved your contact information 
3. The total number of unique recipients your cards reached 
4. Insights about the devices used to view your cards 
5. The precise hours of the day recipients engage with your cards 
6. Specific locations where recipients view your cards 

These card metrics allow you to make data-driven decisions. For instance, you can use them to pinpoint the most beneficial events to attend and craft more compelling messaging for your event networking initiatives.

Will digital business cards work if the event encounters bandwidth issues? 

Like previous editions, Tom Ferry Success Summit 2023 expects substantial footfall, with thousands of real estate professionals attending from around the world. 

This massive footfall may result in internet bandwidth issues at the event (even if the venue uses a high-speed internet connection). This network congestion might make it challenging for potential connections to load your digital business card on their mobile devices. 

You can avoid these scenarios with Uniqode’s Download On Scan option, which you can enable for every digital business card you create.

Toggling on this setting optimizes and compresses your digital business card to load faster on mobile devices, even with low bandwidth. This way, you ensure your recipients can effortlessly access, save, and download your digital business card without interruptions. 

Boost your networking ROI at Tom Ferry Success Summit 2023 with Uniqode 

Now that you understand how e-business cards can enhance your networking initiatives at Tom Ferry Success Summit 2023, consider creating them for your team.

Uniqode’s digital business card solution offers you a feature-rich platform to create and centrally manage digital business cards at scale.

Digitally share these cards via Apple Wallet or Google Wallet, and use Uniqode’s Two-Way Contact Sharing to capture your recipient’s contact details through the same card you shared.

Furthermore, each digital business card you create is capable of card-scan tracking and analytics to measure the impact of your networking efforts. 

The solution also safeguards your networking activities during the summit with enterprise-grade security measures. The best part? You get this suite of features without downloading any additional mobile app.  

• Author Details

Author Details

Vanhishikha Bhargava

Vanhishikha is a B2B SaaS content marketer and writer who likes to tap into the search intent of target audiences and use the data to guide marketing strategies and create content that resonates with them. She is also the founder of Contensify, a SaaS marketing agency for startups and scale-ups.

vanhishikha.b@beaconstac.com