Multi-Link QR Code: What’s It, Where To Use & How

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If you’re a business owner, you know the importance of optimizing your website for mobile devices. They contribute 61.95% of web traffic, and this percentage is set to grow.

However, when it comes to engaging your audience, and if it involves your website, then there are two challenges, even with mobile-optimized ones:

They have a lot of data, touchpoints, and subpages. Hence, they look cluttered on a mobile device, no matter how well you optimize
Visiting specific pages of the website is challenging since users must either browse on a small device or type the exact URL in the address bar if it’s a physical ad

This is where an all-in-one QR Code solves both these problems simultaneously. It works like a digital portal for your most important links, accessible from anywhere. A simple QR Code scan, for example, can open a Linkpage with all the relevant touchpoints, giving users easy access to the links they need.

What is a multi-link QR Code

Can 1 QR Code have multiple links

How to create an all-in-one QR Code in 9 simple steps

One QR Code for all your social media profiles

Offer a multi-language content experience through QR Codes

Organized content experiences for end-users

Know the difference between static and dynamic QR Codes

What is a multi-link QR Code?

An all-in-one or multi-link QR Code is a QR Code that directs users to a landing page with only the relevant touchpoints they need to access. You can think of it as a quick access portal or a mini website for all the necessary information about your business that a user might need.

Businesses use an all-in-one QR Code as a physical-to-digital portal in case of space constraints on marketing materials.

For instance, having multiple QR Codes linking to different places in your design will make it clunky and cluttered. Instead, using one QR Code as a gateway to different destination URLs gives users the freedom to choose and makes the entire experience less intrusive.

Let’s now dive into some frequently asked questions about all-in-one QR Codes and a step-by-step guide on how you can create them.

Can 1 QR Code have multiple links?

Yes, it is possible to create one QR Code for multiple links. That’s what an all-in-one QR Code is about.

You can deploy a multi-URL QR Code that directs to a landing page with multiple links for users to click. To do this, you require a QR Code solution like Uniqode (👋that’s us) that provides mobile-friendly landing pages that can be directly linked to the QR Code itself.

How to create an all-in-one QR Code in 9 simple steps

1. Go to www.uniqode.com and sign up for a free trial to access the landing page (LP) feature.

2. On the Uniqode dashboard menu on the left, go to Landing Pages and click Create.

3. Choose a template or alternatively create your own template from scratch.

4. Add the final destination URLs in the text editor and customize the LP design to your liking.

5. Save the LP design.

6. Now go to QR Codes on the dashboard menu and click on Create QR Code.

7. Select Landing Pages.

8. Choose your Landing Page design.

9. Customize different visual elements of the QR Code to your liking and click on Next to finish. Your All-In-One QR Code is now ready and automatically saved!

Your all-in-one QR Code is ready and automatically saved

Now that we know how to create an all-in-one QR Code, let’s look at a few marketing use-cases where they can be extremely useful.

1. One QR Code for all your social media profiles

With a single all-in-one QR Code on your marketing material, you can connect users to your profiles on different social media platforms. Avoid eating up into your packing/marketing material real estate with dedicated QR Codes for each social media account.

Simply link them to a social media landing page, and let your audience choose the platform they prefer. In addition, users cannot scan multiple QR Codes at the same time — so just having one multi URL QR Code will do the trick.

Create your social media QR Codes with Uniqode’s QR Code generator, and fully customize your social media landing page!

READ: A detailed, in-depth guide on how you can leverage QR Codes for social media.

2. Offer a multi-language content experience through QR Codes

Offer multi-language content experiences through QR Codes

Personalization is paramount in marketing today. Users want — and are increasingly expecting — bespoke content experiences.

All-in-one QR Codes are excellent ways to provide the same from different marketing touchpoints in the physical world. Again, the operating principle is the same. Users scan the all-in-one QR Code and have the option to select the language in which they would like to see the content. Each language option links to a more personalized language-based content experience, just like how a multi-URL QR Code leads to different digital destinations.

Uniqode is the only paid QR Code solution that offers multi-language support on its landing pages – be sure to check it out.

3. Organized content experiences for end-users

Multi-link QR Code for organized content experience

Simplifying and giving structure to your content can be just as important as personalization. Apart from the quality of the content itself, being able to navigate through it easily is essential to avoid causing any customer frustration.

Structuring your content also means that you’re giving end-users more control as to how they want to consume content. No longer will you be forcing them to view parts of your content they have less interest in. Rather, they have more freedom to choose. This can give a significant boost to engagement levels and conversions — be it content on sustainability practices, product features, ingredients, how-to-use tutorials, etc.

Finally, know the difference between Static QR Codes and Dynamic QR Codes

Before you go ahead with creating your all-in-one QR Code, it’s important to understand the difference between static and dynamic QR Codes from a marketing perspective.

A static QR Code, as the name suggests, cannot be changed in any manner after creation. They cannot be tracked, meaning that you won’t be able to glean actionable data insights on campaign performance. If there is any optimization or changes that you would like to make to the QR Code-linked content, you would have to reprint another static QR Code on all of your marketing material.

Dynamic QR Codes, on the flip side, allow you to do all of the above. In addition, they come feature-packed with integrations, automation, and extensive customization. For this reason, you would have to pay for dynamic QR Codes. (Uniqode’s QR Codes start at as low as $5 a month).

For most of the marketing use-cases of all-in-one QR Codes discussed above, it’s ideal to invest in a paid QR Code solution. Check out the complete list of our QR Code generator pricing.

Uniqode’s QR Code generator is an industry-leading one-stop solution for all your QR Code needs. If you would like to learn more about our product, sign up for a demo here.