How U.S. Navy’s Submarine-Builder Transformed Hiring With QR Codes
It doesn’t matter if you’re the U.S. Navy’s primary submarine builder for 100 years; fierce competition for top talent means, every organization must up their hiring game to stay ahead. Attracting top talents that’ll contribute to one of the world’s most powerful navies is not easy. Amanda Gaccione, social media and outreach lead at General Dynamics Electric Boat is tasked with the critical job of helping attracting the top talents for the organization.
Read this case study to see how Gaccione used Uniqode’s end-to-end QR Code solution to achieve unprecedented success in talent acquisition at her organization.
- Over 95% increase in document uploads
- 39,000+ QR Code scans
- 2,000+ forms submitted for internship positions
QR Code integration
At General Dynamics Electric Boat, QR Codes have become an indispensable tool, particularly at recruitment events spanning from career fairs to high school and college information sessions.
Amanda believes "QR Codes play a pivotal role in measuring the ROI of our recruitment events and ensuring sustained engagement with our audience post-events."
Addressing the challenges
1. Measuring ROI of recruitment events
The challenge: General Dynamics Electric Boat struggled to accurately measure the return on investment (ROI) from their extensive participation in various events.
2. Efficient collection of attendee information
The challenge: At recruitment events, the opportunity to engage with potential candidates is fleeting. General Dynamics Electric Boat recognized the need for a streamlined method to capture attendee information promptly and accurately.
3. Share all links in one place
The challenge: At General Dynamics Electric Boat's college and university fairs, students often faced the challenge of sifting through numerous web pages to access essential details about job opportunities, company benefits, and employee resource groups.
4. Track marketing campaigns
The challenge: General Dynamics Electric Boat faced the challenge of accurately measuring the visibility and engagement of their advertising efforts, hindering their ability to assess the overall effectiveness of their marketing strategies.
Measuring product satisfaction and results
In the fall of 2023, General Dynamics Electric Boat implemented QR Code usage for university relations recruiting and internship applications, yielding impressive results:
University relations recruiting:
- Over 4,500 QR Code scans resulted in 1,000+ forms submitted for entry-level engineering positions.
Internship applications:
- Over 5,500 QR Code scans led to 1,000+ forms submitted for internship positions.
Document upload participation rate:
- Achieved a participation rate of over 95% in the document upload feature, demonstrating candidates' proactive engagement.
"Over a handful of days at NCAA Big East Tournament last year, we had almost 2k scans and were able to determine from that, as well as following up on some correspondence from after, that it made sense for us to spend the money again and go back." Amanda adds
Future prospects and continuous improvement
- Plans to further optimize QR Code utilization for upcoming events
- Continued reliance on QR codes to streamline recruitment efforts and inform strategic decisions
"The versatility and effectiveness of QR Codes have opened new avenues for innovation in our recruitment strategy." according to Amanda
“We didn't realize just how much we could do with them”
The incorporation of QR Codes into General Dynamics Electric Boat's recruitment strategy has surpassed initial expectations, revolutionizing event engagement, data collection, and post-event communication. As we continue to explore the full potential of QR Code technology, General Dynamics Electric Boat remains steadfast in its pursuit of excellence in recruitment endeavors.
