What Is NOT an Example of Professional Networking? Paper Business Cards

According to a LinkedIn study, 80% of business professionals believe professional networking is essential for career growth.

But when you rely on paper business cards for your networking, even seemingly harmless errors, such as forgetting to carry your cards to a meeting, could negatively impact your networking results.

Nevertheless, forgetting your card or other such errors does not have to ruin your professional networking efforts. 

When you switch to digital business cards, there are no physical cards to run out of, forget, or misplace. And it takes a simple camera scan for your recipients to access your business card content and save it in their phonebook.   

Here’s an overview of the top professional networking mistakes you can avoid simply by switching from paper to digital business cards. 

4 Examples of how paper business cards affect your professional networking

1. Providing out-of-date and insufficient information to clients
2. Introducing inconvenient friction points during networking
3. Forgetting to bring your business card to networking events
4. Making unnecessary follow-up calls to confirm if a client is interested

1. Providing out-of-date and insufficient information to clients

Effective communication is key to improving your business. This is why it is important to understand the types of information your clients seek and how you can provide them.

Often, exchanging business cards is customary during events or meetings. Rarely, however, does a client desire only your basic contact details. They may also wish to learn more about you before taking things further.

Due to their compact size, outdated networking tools such as paper business cards do not provide enough content space to convey all the details your clients require. As a result, you often end up providing insufficient information. 

Moreover, paper business cards also become outdated with the slightest change in your contact details. You must reprint and reshare your cards to avoid conveying inaccurate information to your clients.

2. Introducing inconvenient friction points during networking

Suppose you have turned a prospect into a warm lead during a sales presentation. And it concluded with an exchange of paper business cards. After the card exchange, the traditional approach leads to a string of manual and cumbersome tasks. 

Your prospect must manually save your contact details on their mobile devices. And you must enter your prospect’s details by hand into your company’s lead management or CRM software.

Your recipients can click to access all the information you present, whether it’s a phone number to your enterprise contact center, social media handle, or a web URL. The best part is that your clients can save this information on their mobile devices without manual typing.

In addition, digital business cards offer two-way contact sharing. This capability lets you capture your client’s information via a form directly from the card you share.

Once your recipient submits the contact form, it is automatically recorded in your virtual address book (on your digital business card provider’s dashboard). From here, you can view and manage all the leads you have collected via your virtual business card. 

You can also integrate this address book into your organization’s CRM (e.g., Salesforce or 700+ other CRM software via Zapier). This means you do not have to manually record every lead you gather on your organization’s CRM software. 

3. Forgetting to bring your business cards to networking events

Attending networking events is one of the most effective means to find new clients for your business. But participating in these events requires preparation. And you must ensure you are equipped with every tool you need to network efficiently.

When it comes to paper business cards, there is always a chance of losing or forgetting to carry them with you. These risks make paper business cards unreliable—especially when you need them the most.

Picture this: Without your business card, you may be prompted to provide hand-written information—a practice that can make you appear informal. 

4. Making unnecessary follow-up calls 

Conducting follow-ups offers numerous benefits when building customer relationships. But there is a fine line between helpful follow-ups and those that can harm your sale or any future business.

Suppose your recent meeting ended with the prospect asking for your paper business card, signaling their interest in your product. However, the prospect never called back. 

For some professionals, this may result in conducting successive follow-ups only to realize that their prospect was never really interested in the first place.

Exude professionalism in your networking with Uniqode’s digital business cards

This concludes our list of some of the most common situations that are not examples of professional networking. To ensure your networking initiatives yield your desired results, you must choose a digital business card as your modern-day networking tool. 

With Uniqode’s digital business card solution, you can access a full suite of features that allows you to create and share virtual business cards at scale. 

Share your digital business card via Apple Wallet (or Google Wallet), then capture your recipient’s contact information with two-way contact sharing. 

These functionalities do not require you to download an additional application. And all of your networking activities are safeguarded under enterprise-grade security measures. These advanced capabilities position Uniqode among today’s best digital business card solutions.

• Author Details

Author Details

Reuben Isidoro

Reuben is a Content Marketer who helps businesses drive audience engagement and conversions through compelling content. Currently, he explores the profound impact of digital business cards on organizational ROI.

https://www.uniqode.com/blog/

reuben.j@uniqode.com