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General Data Protection Regulation (GDPR) overview
GDPR is a European Union (EU) privacy law that impacts businesses around the world. This law regulates how companies use personal data of users located in the European Union. If a business collects, transmits, modifies or stores any personal data of EU citizens, they need to comply with GDPR.
GDPR replaces few older directives and introduces essential changes that may affect Uniqode users.
What is Uniqode doing?
We have updated our Privacy Policy, cookie policy and Terms of Service, effective July 20th, 2018. With these changes, we reaffirm our commitment to safeguarding the personal data of our users, contacts and anyone who visits our website. We have three core privacy principles: accountability through awareness, empowering individuals, and protecting and safeguarding information.
Here are some highlights of the changes we’ve made:
- We restructured our Privacy Policy to categorise information we learn from our customers in three different sections. These sections are – information they provide us, the information we collect automatically and information from other sources. This policy change will also inform these sections on how they can exercise their rights under the GDPR and control the use of their personal information through our services.
- If you, or your use of Uniqode, are subject to EU data protection law (including the GDPR), we’ve updated your obligations when using our platform to reflect the new requirements under the GDPR.
- We’ve reaffirmed Uniqode’s commitment to the responsible collection, use, transfer, disclosure, and management of your personal information.
- Finally, Uniqode is a data controller and not a data processor. Also, all our third-party partners who do process our data are GDPR compliant and have data processing agreements in place.
FAQs related to GDPR
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What is Uniqode’s approach to GDPR?
Our beacon campaigns are related to consent and individual rights to help you comply with the GDPR. As for our customers, we may use personal information for administering their use of our service, to better understand their needs and interests, understand and improve your product, serve relevant ads and more.
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Does GDPR apply to the United States?
No, GDPR does not regulate how you use personal data of users located in the United States. However, in the US other regulations by FTC protect consumers from unfair or deceptive acts or practices.
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In which countries does GDPR apply?
GDPR applies to all EU member nations including Austria, Belgium, Bulgaria, Croatia, Republic of Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden and the UK.
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Does GDPR apply to the UK as well?
Yes, it does. Check out this document for further details.
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As a current Uniqode customer how can I prepare for GDPR?
Given that Uniqode or beacon technology does not collect personal, identifiable information of consumers engaging with your beacons, there is no specific action that needs to be taken at your end. However, if you use other supporting systems along with beacons, decide to redirect users to custom URLs (your websites), or integrate beacons with digital signs etc., then please look into the GDPR compliance of those individual tools or platforms.
Final thoughts
We encourage you to take the time to review our revised Privacy Policy, Terms of Service and Cookie Policy. By continuing to use Uniqode on or after July 20, 2018, you acknowledge our updated Privacy Policy and agree to our updated Terms of Service.
As our company grows and evolves, we’ll continue to focus on strengthening and improving our privacy practices and tools, for the benefit of our customers, contacts, and website visitors.
If you have specific questions about the GDPR and your use of Uniqode, you can email legal@mobstac.com.
Monika Adarsh is the Director of Inbound Marketing at Uniqode where her primary job is to help users find answers to anything related to QR Codes. She works closely with customers to understand QR Code usage trends and build a framework for successful QR Code campaigns. She enjoys documenting her learnings about the QR Code market as posts and playbooks. She also anchors a podcast to uncover ways of using QR Codes in DTC/CPG brands. In her free time, she loves gardening and decorating spaces.
