Stay Ahead With 15+ Best Customer Feedback Tools in 2024

Customer feedback tools tell you how customers perceive your brand and product. They help you identify pain points and improve your offerings. 

Yet, many businesses struggle in this area. 91% of customers unhappy with a brand will leave without complaining. So, proactively seeking customer feedback is critical instead of waiting for customer service to bring them forth. 

This is where customer feedback tools come in. But with so many tools out there solving different problems in the customer feedback journey, we understand that it can get overwhelming. 

But worry not! We have researched and listed the best customer feedback tools for you to use in 2024. While all are customer feedback tools, we have categorized them based on unique, strong points so you can choose a tool that aligns with your business goals.

The list of best customer feedback tools

1. Uniqode: Best for collecting feedback from physical touchpoints
2. REVE Chat: Best for Real-Time Customer Engagement and Multichannel Support
3. Survey Monkey: Best for creating and distributing online surveys
4. Hubspot: Best for integrating feedback with CRM systems
5. Medallia: Best for organizing cross-channel feedback data
6. Forsta: Best for feedback data visualization
7. Trustpilot: Best for monitoring online reviews and sentiments
8. Feefo: Best for verified customer feedback and reviews
9. Podium: Best for collecting SMS-based customer feedback
10. UserTesting: Best for real-time user experience feedback
11. Crazy Egg: Best for product feedback through heatmap analysis
12. Usersnap: Best for collecting feedback through in-app micro surveys
13. Bugherd: Best for collecting visual feedback for bug tracking
14. Slack: Best for community feedback
15. MightyNetworks: Best for building feedback-driven online communities

What makes a good customer feedback tool in 2024

When looking for customer feedback tools for your business in 2024, here are a few key aspects to look for:

1. Usability: The customer feedback tool should be intuitive and easy to use for broad team adoption and maximizing effectiveness
2. Customization options: Choose a platform that offers customizations to tailor the feedback process to your specific business needs and branding
3. Integrations: Look for tools that seamlessly integrate with other platforms you use for streamlining workflows and uninterrupted customer feedback
4. AI-powered insights: Look for tools that use artificial intelligence to provide deeper, more practical insights from customer feedback data
5. Top-notch security: Ensure the customer feedback software you choose handles sensitive information responsibly, which helps build trust with customers
6. Reliable customer support: Prompt and knowledgeable customer support to resolve issues quickly to maximize the value of the feedback tool

At a glance: Best customer feedback tools—pricing, top features, and best-for

Best customer feedback tools

Get started with the best options you can choose from:

1. Uniqode—best for collecting feedback from physical touchpoints

Uniqode is for brands that want to collect feedback from out-of-home touchpoints using QR Codes and built-in forms. This can be an excellent tool for retail establishments, restaurants, and businesses to gather feedback on products, customer service, etc.

The platform offers a QR Code with built-in forms. Choose from 15+ prebuilt form templates to get started quickly. Uniqode forms are also entirely customizable and have advanced features, such as logic, to give users a highly relatable feedback experience.

Key features

• With smart rules, personalize your QR Code forms based on the user’s location, device, scan number, etc.
• Customize form responses based on logic jumps. Track QR Code scans and understand customer behavior
• Make feedback forms more accessible with multi-language support
• Connect Uniqode with other marketing or customer relationship management tools (CRM) to optimize your workflow (paid plans)
• Uniqode is SOC® 2 certified and GDPR compliant, ensuring your data is secure
• Uniqode has built-in phishing URL blocking and abnormal scan detection to protect data sanity and fraudulent activities
• You can create, download, and manage large volumes of QR Code, making it suitable for businesses of all sizes
• Identify users who scan your QR Codes into online groups and retarget them with relevant ads on social and Google search (included in the +BUSINESS plan)

Pricing

Uniqode provides a free plan that lets you create unlimited static QR Codes. You can also choose their paid plans starting at $5/month, which offer additional features, such as dynamic QR Codes with tracking and analytics, integrations with marketing tools, and advanced features for larger businesses, such as retargeting and white labeling.

2. REVE Chat – Best for Real-Time Customer Engagement and Multichannel Support

REVE Live Chat is a multichannel live chat solution designed to enhance customer engagement and support across multiple channels. This tool offers a bunch of features, such as proactive chat invitations, real-time visitor monitoring, and intelligent routing to ensure that customer queries are directed to the right support agent.

The software also provides advanced analytics and reporting tools to help businesses gain insights into customer behavior and agent performance. You can customize the chat widget to match your brand’s look and feel. It ensures a cohesive user experience.

Features:

1. You can track and engage visitors as they browse your website for timely interactions and support.
2. It delivers hassle-free customer service across various platforms to ensure a consistent experience.
3. Initiate conversations with visitors based on their behavior to boost engagement and support.
4. It automatically directs visitor queries to the most suitable agents for efficient resolution.
5. It personalizes the chat interface to match your brand’s look and feel for a cohesive customer experience.
6. Gain insights into performance with detailed analytics and reports to optimize service strategies.

Pricing: 

Starting at just $13.50 per month, you can access all the essential features of their service, with a free trial available to help you get started. Enjoy the flexibility and value of its subscription plan, designed to fit various needs and budgets. Experience the benefits risk-free with a no-obligation trial period before committing.

3. SurveyMonkey—best for creating and distributing online surveys

SurveyMonkey is a household name when it comes to creating online surveys. It is a solid tool for creating online surveys in minutes and is trusted by millions of brands worldwide. With a diverse library of 15 question types—from multiple choice to open-ended comments—you can customize your surveys to get the specific data you need.

Key features

• Pre-built templates are designed for various audiences, customers, employees, or potential leads.
• Expert-crafted survey questions.
• Survey scoring with Genius, a paid feature, estimates your survey’s success rate, providing insights before you launch.
• It provides built-in resources to guide you through the survey creation process.

Pricing

SurveyMonkey caters to individual users and teams, with pricing plans starting at a competitive $10 monthly.

4. HubSpot—best for integrating feedback with CRM systems

HubSpot is known for its integrated offering, which comprehensively ties feedback data alongside other customer data such as contacts, purchase history, engagement metrics, etc. This gives you great clarity on the next steps after the feedback is in. 

The tool’s user-friendly interface lets you create targeted surveys in minutes, whether NPS, CES, or CSAT, to gauge customer loyalty, effort, and satisfaction across different touchpoints. No more cobbling surveys from scratch—HubSpot has a library of customizable templates catering to various needs.

Key features

• All your customer feedback is consolidated in one place, accessible to your entire team
• Automates the entire feedback loop, sending out surveys and following up with customers smoothly
• Their intuitive analytics tools visualize qualitative and quantitative feedback, making it easy to identify trends and uncover action-oriented insights

Pricing

HubSpot has tiered pricing plans to suit your business needs, starting at $15 monthly.

5. Medallia—best for organizing cross-channel feedback data

Medallia champions Experience Management (XM), which essentially captures the voice of everyone a company interacts with—customers, employees, vendors, and more. This approach ensures a 360-degree view of your experience ecosystem. 

Its feedback management software helps you gather solicited and unsolicited feedback, translating it into action-oriented real-time insights.

Key features

• Medallia’s CX apps offer real-time customer feedback on your mobile device, combining survey data with internal information and web analytics
• Build and manage your custom customer experience programs with Medallia’s self-service tools
• See every customer interaction, from online chats to in-person visits, in one place with Medallia’s TX Profiles
• You can integrate Medallia with other CRMs, such as Salesforce.
• Medallia is GDPR, HIPAA, and SOC® 2 certified, which means it’s safe and secure.

Pricing

For pricing-related details, get in touch with Medallia’s sales team.

6. Forsta—best for feedback data visualization

Forsta (previously ConfirmIt) is an excellent tool for understanding your customers with a five-stage Voice of Customer (VoC) analysis process. This approach lets you listen to feedback, combine operational data with free-form text, and visualize the data into dashboards. With the data in, you can use the tool’s built-in capabilities to craft action-oriented content to convince people to act. 

Key features

• Convert feedback data into PowerPoint, PDFs, or dashboards with ease
• Craft infographics that explain, inspire, and convince people to act

• Identify the specific areas you want to understand. You can then customize your VoC program to address those needs
• You can listen to VoC with multi-channel data collection for a well-rounded customer perspective
• Use various techniques, from structured data analysis to in-depth exploration of unstructured text data
• Helps you translate customer insights into practical steps for improvement.

Pricing

Contact Forsta for a demo and pricing details

7. Trustpilot—best for monitoring online reviews and sentiments

Trustpilot is a well-established online review tool many businesses use to cultivate customer trust. It lets you upload mailing lists and send targeted review requests via email immediately following a purchase or at strategic touch points throughout the customer journey. 

Reviews are fed directly to search engines such as Google and Microsoft, boosting your Google Seller Rating and increasing visibility in search results and online ads.

Trustpilot provides a secure tool to monitor your review progress and respond to customer feedback.

Key features

• Display your Trustpilot rating prominently on your website as a badge of trust for potential customers
• Get insights from your reviews with Trustpilot’s advanced analytics tools
• Create personalized profiles and customize your review invitation emails for a more engaging experience

Pricing

Trustpilot offers a free account for basic features. For additional functionalities, you can sign up for one of their paid plans (for businesses) starting at $259 monthly. 

8. Feefo—best for verified customer feedback and reviews

Feefo’s functionalities are similar to those of Trustpilot. It also uses automated email invitations to prompt customers to share their feedback. For added control, Feefo lets you customize how reviews are displayed on your website, giving you options for displaying rating percentages, text snippets, and star ratings.

Feefo provides integration tools such as an API and a Facebook app, making it easy to share your reviews on social media and expand your reach. 

A major differentiator is that, through the acquisition of competitor Reevo, Feefo has a larger development team, constantly trying to combine the best features from both tools.

Key features

• Employs a system that combines AI and human moderation to safeguard against fake reviews and ensure the authenticity of your customer feedback
• Show your commitment to sustainability, industry accreditation badges, and reviews, building a well-rounded image for your business
• Customize how your reviews are displayed on your website to match your brand esthetic
• It has an easy-to-use and intuitive dashboard

Pricing

Get a free demo from Feefo. Their plans start from €99 ($108.51) monthly.

9. Podium—best for collecting SMS-based customer feedback

Podium is an online communication and reviews management platform that allows you to send one-to-one and bulk text messages to clients. It makes collecting feedback conversational, which results in higher and faster response rates.

Key features

• Centrally manage your online reviews across various tools
• Collect customer feedback through multiple channels
• You can improve your local search ranking on Google and online visibility through local SEO optimization
• Get practical insights from customer feedback to make data-driven decisions
• Engage with customers in real-time using SMS marketing and a unified inbox for all your communication channels

Pricing

Podium plans start at $399 per month.

10. UserTesting—best for real-time user experience feedback

UserTesting helps you capture rich customer experience narratives through real-time video feedback. It lets you observe your customers interacting with your designs, providing insights into their thought processes and behaviors.

Key features

• Get feedback from a diverse customer base with a range of demographics and redefine designs based on honest feedback
• Choose between live and recorded sessions for flexible data collection
• Optimize the usability testing process with a robust set of automation features
• Conduct live conversations with customers to get insights beyond their actions
• Maintain a smooth workflow by integrating UserTesting with your existing project management tools
• It lets you validate design concepts before launch

Pricing

Contact UserTesting for a demo and pricing information.

11. Crazy Egg—best for product feedback through heatmap analysis

Crazy Egg utilizes heat maps to understand how visitors interact with your website. These visual representations highlight where users click, scroll, and spend the most time, enabling you to optimize your website or web apps accordingly.

Key features

• Pinpoint areas where customers are encountering difficulties through session recordings
• A/B testing lets you test different website variations to see which performs best
• Get insights into campaign performance and landing page effectiveness

Pricing

Start your 30-day free trial and explore their plans, which begin at $99 monthly after the trial period.

12. Usersnap—best for collecting feedback through in-app micro surveys

Usersnap is a user-friendly tool for in-app feedback collection that integrates with your website through a simple JavaScript tag. Customers can take screenshots or screen recordings, add comments, and highlight areas with a circle—all without ever leaving your website.

Key features

• Customers can submit screenshots, screen recordings, or notes directly within your product
• Consolidate visual feedback into clear bug reports for easy tracking and resolution
• Reach a global audience with Usersnap’s multilingual capabilities and custom translation options
• Rest assured, Usersnap is GDPR- and CCPA-compliant
• UserSnap’s code is lightweight for smooth integration and supports SSO and 2FA for secure access

Pricing

Usersnap offers a free trial. Paid plans start at $52.98 per month for the Startup plan.

13. BugHerd—best for collecting visual feedback for bug tracking

BugHerd caters primarily to developers and designers, offering issue-tracking and project-management tools. But hold on; it also has a powerful in-page feedback option that lets potential customers report bugs directly from your website.

Its visual task board keeps everything organized, making it easy to manage, assign, and prioritize feedback for efficient resolution. BugHerd also integrates with various project management tools such as Zapier, Slack, and Basecamp for a streamlined workflow.

Key features

• No coding is required. Customers point and click to highlight areas and leave comments
• Collaborate with customers in real-time for a more dynamic feedback experience
• Get accurate tracking by automatically capturing technical information like browser, OS, and URL along with each feedback point
• Customers can choose between screenshots, screen recordings, or written comments for a more comprehensive feedback experience
• BugHerd simplifies user acceptance testing by letting testers leave feedback directly on the website during testing

Pricing

Try BugHerd free for 14 days. Paid plans start at $33 per month for the Standard plan.

14. Slack—best for community feedback

Integrating smoothly with your existing workflow, Slack provides a dedicated community forum directly within your Slack work environment. This lets your customers stay informed about relevant topics and discussions, engage with peers, and collaborate on ideas without leaving the tool they already use for everyday communication. This also promotes a sense of familiarity and ease of use, encouraging active participation within your community forum.

Key features

• Get notified about relevant topics, people, and groups
• Respond to threads, participate in conversations, and collaborate easily without leaving the Slack dashboard
• Use powerful search functions to find solutions to common issues and previous discussions
• Organize conversations by topic or project, bringing the right people together for focused discussions using its Channels option
• Provides efficient team communication with a user-friendly chat interface
• Its huddle feature lets you simulate the feeling of in-person collaboration through live audio and video calls

Pricing

Slack offers a free plan with minimal features. Paid plans start at $10 per user monthly and include additional features like Slack Connect for enhanced collaboration with external partners.

15. Mighty Networks—best for building feedback-driven online communities

If you want to improve your customer engagement strategy and discover new revenue potential, then Mighty Networks could be your pick. This all-in-one community tool helps you consolidate your services and products. You can also merge your courses, memberships, and other resources into a central hub, promoting engagement. Bringing everything under one roof can enhance communication and gain valuable insights through community-driven feedback.

Mighty Networks also provides premium content or exclusive memberships, all within a professional and branded environment. This helps easy communication, boosts engagement, and even lets you monetize your community. 

Key features

• Keep members engaged with a dynamic feed of updates, discussions, and events using the activity feed feature
• Get real-time conversations for immediate member interaction
• House your educational content and resources within your community tool
• Events calendar lets you organize and promote events
• Enable members to find relevant content quickly, connect with folks who share their interests, and participate in discussions
• Track member activity, get insights into member behavior, and manage your member base effectively
• Use its white labeling feature for customization
• It has an all-in-one dashboard for easy navigation

Pricing

Plans start at $119 per month, with all options providing unlimited members, admins, and spaces.

It’s a wrap: close the loop on customer feedback

Stop guessing what your customers want. These customer feedback tools will help you take decisive action and improve your business. 

Use survey tools to get to know your customers, build trust with community forums, pinpoint usability issues with visual feedback tools, and finally, understand what makes your customers tick.

But here’s the kicker: consistency is key. Don’t let feedback gather dust. Continuously collect insights across digital channels, use dashboards to identify trends, and, most importantly, loop back with your customers. Show them you hear them, and watch your brand loyalty grow.

• Author Details

Author Details

Krishanu Borah

Enthusiastic about marketing and improving the ROI of businesses.

krishanu.b@uniqode.com