Create QR Codes with Custom Domain: Reinforce Branding and Improve Conversion

The rise of QR Code usage has changed the way brands do marketing. In 2021, over 45% of shoppers reported having scanned a marketing-related QR Code at various points over a 3-month period leading up to the survey. (Source: Statista) 

From physical spaces like shopping malls and billboards to the digital sphere of social media and emails, marketers have leveraged QR Codes to achieve higher ROIs and an enhanced user experience. 

However, one of the key aspects of marketing is a custom domain. Its importance is supplemented by the fact that over 33k domain names are registered every day. 

Besides brand identity, custom domains accord your enterprise credibility and authority.  

At an enterprise level, it’s possible that you’d receive multiple campaign requirements that would need different QR Codes and personalized URLs. 

So, with multiple requests coming in from various stakeholders, how can you effectively manage QR Codes for all the individual campaigns?

The answer is QR Codes for different brand domains. 

Here at Uniqode, you can create a QR Code with custom domain with ease. You also get access to custom domains for all your QR Code campaigns. Every time users scan your QR Code, they can recognize your brand name in the URL. This asserts your brand legitimacy and prompts users to click on the link. 

In this article, we will discuss how Uniqode’s custom domain feature helps enterprises scale up, manage campaigns, and improve conversion.    

Table of contents

1. Why is a custom QR Code domain important?
2. How to create a custom QR Code domain?
3. Benefits of QR Codes for different brand domains
4. Leverage QR Code with custom domain for your enterprise

Why is a custom QR Code domain important?

When a user scans your QR Code, they are redirected to a website, custom landing page, digital form, or even a digital business card. All these campaigns have one common factor – a URL. 

A URL is the front and center of all your online campaigns. One of the important aspects of your campaign URL is its domain name. 

A custom domain is a unique identifier, and it helps the audience recognize your brand from the URL. Potential customers are more likely to click on a link that appears familiar and boost conversion. 

Uniqode’s custom domain feature is powerful, with several unique benefits:

#1 Boost branding

Data shows that consistent presentation of a brand increases revenue by 33%. (Source: Oberlo)

Users scanning your QR Code expect the URL to match or closely resemble your company’s name. When you add a custom domain to your QR Code, it shows consistency with your brand identity. 

When they see your logo design or your domain name in a URL, customers can easily identify and relate to your organization. 

Also read: Maintain consistent branding using QR Code templates.

#2 Improve credibility

69% of people fear that most websites are fake and spread misinformation. Only 1 in 3 people trust a brand enough to interact with and purchase from. (Source: Edelman Report)

A custom domain can play a crucial role in improving your credibility in the eyes of a user. Every time a customer scans a QR Code, your website’s branded URL will appear legitimate to visitors. 

#3 Better campaign management

Organized marketers are 674% more likely to succeed in their initiatives, owing to optimal planning and excellent campaign management. (Source: Coschedule)

With Uniqode, you can manage multiple clients, each having their own custom domain. Role-based access and automated workflows make it convenient for all the stakeholders to collaborate with each other. 

Additionally, each sub-account owner can create their QR Codes, track them, and share reports seamlessly.

#4 Unlimited custom domains

There is no limit on the number of custom domains you can create on the Uniqode dashboard. Whether yours is a small or large enterprise, we understand that different teams have varying needs. 

For instance, a PR agency with various clients would need to manage different QR Code campaigns. Each client may represent a different brand. You can add a custom domain for each client and manage everything from a single dashboard. 

#5 Easy-to-track analytics

A survey from Deloitte notes that over 49% of marketers believe analytics helps them make better decisions.  

You can create a custom QR Code tracker and measure the success of your campaign with Uniqode’s in-house analytics feature. Get insight into data such as number of scans, date and time of the scan, device type, location, and much more. 

When it comes to enterprises, we understand the need to leverage analytics and scale up the business. If you want to delve deeper and zero in on your end-users, you can also set up QR Code tracking in Google Analytics.  

How can you create a custom QR Code domain? 

Uniqode lets you add multiple users under the same organization. The owner and administrator of an enterprise account have access to create and add custom domains.

You can create a custom QR Code domain in 6 easy steps. 

#1 Log in to the Uniqode dashboard and click on your username at the top-right corner

Click on ‘Domains’ from the drop-down menu.

#2 Click on ‘+Add Domain’ and enter the domain details

Enter your domain name and URL. Next, click on ‘Add’. 

#3 Complete the verification process

Verify the CNAME by adding it to your DNS configuration. Once the records are added, you will see the ‘verified’ status. 

Next, request SSL verification. 

#4 Complete SSL verification and your domain will be added to the dashboard.

Now that you’ve created a custom domain,  add your CNAME records to the DNS configuration one more time. This is to complete the SSL verification of your domain for security purposes. 

#5 Create a new QR Code or edit an existing one with the newly added domain 

Generate your QR Code and customize it as per your brand design. Scroll down and click on ‘Show Advanced Settings’.

#6 Under advanced settings, you’ll find ‘URL DOMAIN’ 

Click on the drop-down menu and select the newly created domain. Finish customizing your QR Code.

Your custom QR Code domain is ready to be deployed. 

Note: The custom domain feature is available for Enterprise customers only. Check out the complete list of our QR Code generator pricing plans.

Who can benefit from managing QR Codes for different brand domains? 

#1 Agencies and consultants

According to a survey, over 50% of agencies cited workflow efficiency as their top priority for FY’22. 

Traditionally, agencies handle multiple clients and often deal with unique requirements for every brand they represent. 

This is where Uniqode’s custom domain and multi-user access management features come in handy. 

Marketing agencies can create separate sub-accounts for each client and assign a custom domain per the requirement. 

For instance, once you assign a sub-account, the marketing executive or brand manager for that particular client can create, manage, and track QR Code campaigns with ease. 

If one of your clients wants a custom domain linked to their QR Code, you can create and assign it to them in a few easy steps. 

#2 Real estate

In 2021, 97% of buyers used the internet to search for a home. To capture this massive audience, real estate agencies need to have optimized websites and landing pages that can quickly convert customers. 

Add custom domains to the mix, and you have a powerful website in hand.  

With Uniqode’s custom domain feature, you can personalize your QR Code domain as per the agency/consultancy name. 

When potential clients come across your QR Code, they might scan and click on the link since it looks familiar.  

That’s not all. 

Real estate agencies employ several realtors, who in turn, handle multiple clients in a day. 

With our multi-user feature, each agent can have their own sub-account with a custom domain. They can run separate QR Code campaigns for the properties they manage and sell.  

#3 CPG brands

Data shows that over 92% of CPG brands are using QR Codes in their product packaging as of 2022. 

For CPG brands with multiple products, the custom domain feature can help better manage and promote individual products. 

For instance, companies such as Heinz have other products besides ketchup. For each of their other condiments, separate custom QR Code domains can be created. 

Additionally, you can assign a sub-account to each team member handling different products. They can create QR Codes, manage campaigns, and track performance on their own. 

With a custom QR Code domain, you can improve the user experience and generate ROI. 

Also read: How CPG brands can use QR Codes to provide a great customer experience

Uniqode’s custom domain feature is built for your enterprise needs 

Uniqode’s custom domain feature can help enterprises reinforce branding and convert prospects into regular customers.  

Designed for enterprise needs, Uniqode’s robust QR Code platform has been consistently rated as the best QR Code generator. 

With unique features such as SSO login, custom domain, retargeting, multi-user access management, and white labeling, enterprise customers can leverage our product to execute successful QR Code campaigns. 

When it comes to enterprises, we understand that security and data protection is of utmost importance. That’s why we adhere to the highest security standards. 

Along with GDPR compliance, we are also the world’s first QR Code generator that is SOC 2® Type 1 & Type 2 compliant. 

With a stellar rating of 4.9/5 on G2, we are a company dedicated to providing for your enterprise needs.

Frequently asked questions

How do I change the domain on a QR Code?

You can change the QR Code domain in 4 easy steps:

1. Log in to the Uniqode dashboard and click on your user name at the top-right corner.
2. Select ‘+Add Domain’ and enter your domain name and URL.
3. Complete your CNAMe and SSL verification process.
4. Once this is done, your domain name will be verified and ready to use.

• Author Details

Author Details

Veni

Veni is a content marketer with Uniqode. She specializes in B2B SaaS-focused content, intending to educate audiences about products and services. Connect with her on LinkedIn if you want to discuss content creation, SEO marketing, and conversion strategies.  

https://www.uniqode.com/blog/

veni.e@beaconstac.com