How Polycor Enhanced Sales Engagement And Sustainability With Digital Business Cards
Polycor, a renowned company in the natural stone industry, had one primary objective: to minimize the use of printed business cards to enhance eco-friendliness and sustainability. As a company committed to environmental responsibility, they sought a solution that would align with their green initiatives while improving sales interactions. This is where the digital business card solution came into play.
Read this case study on how Polycor used digital business cards to connect, transform, and empower their sales process while promoting sustainability.
- Enhanced sales engagement
- Eco-friendly and sustainable practices
- Seamless digital interactions
How Digital Business Cards fit the existing infrastructure
Polycor’s Senior Project Marketing Manager, Pascale Blais, plays a pivotal role in managing events and addressing customers' marketing-related needs. She needed a solution that would integrate seamlessly into the existing workflow and support the field sales initiatives. They selected Uniqode's Digital Business Card solution for this purpose.
Ease of use
Employees at Polycor found the digital business cards extremely easy to use. Creating and sharing these cards via their phones made the process seamless and efficient, allowing sales representatives to focus more on building relationships rather than managing physical cards.
Customer feedback
The feedback from customers was overwhelmingly positive. They felt that the sales experience was more personal because the contact information was saved directly to their phones. This feature was perceived as a demonstration of the salesperson's genuine interest in maintaining a connection instead of handing over a physical card that might get misplaced.
According to Pascale Blais, "When the scanner saves the phone number directly into their phone, the perception is that the digital business card owner actually wants them to connect and call them. A physical card is less personal and doesn’t give off the impression that the card owner is readily available."
Addressing the challenges
1. Instant access to information
The challenge: Traditional business cards provided contact details, but the digital solution ensured that these details were readily accessible on the customer's phone, enhancing the likelihood of follow-up and continued engagement.
2. Personalizing sales interactions
The challenge: Physical cards often lacked the personal touch needed to foster strong connections with customers.
3. Promoting sustainability
The challenge: Polycor aimed to minimize the use of printed business cards to enhance eco-friendliness and sustainability.
Results and impact
With the digital business card solution, Polycor achieved some incredible results:
- 📈 Increased sales engagement: The likelihood of follow-up and continued engagement improved as contact information was readily accessible on the customer's phone.
- 🌱 Enhanced sustainability: The transition to digital business cards significantly contributed to Polycor's sustainability goals.
- 😊 High customer satisfaction: The personal touch and ease of use led to high satisfaction among both employees and customers.
Conclusion
Polycor’s transition to digital business cards has significantly contributed to their sustainability goals while enhancing the sales process. The ease of use and personal touch have led to high satisfaction among both employees and customers, making it a valuable addition to their marketing strategy.
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