How Digital Business Cards fit the existing infrastructure
Polycor’s Senior Project Marketing Manager, Pascale Blais, plays a pivotal role in managing events and addressing customers' marketing-related needs. She needed a solution that would integrate seamlessly into the existing workflow and support the field sales initiatives. They selected Uniqode's Digital Business Card solution for this purpose.
Ease of use
Employees at Polycor found the digital business cards extremely easy to use. Creating and sharing these cards via their phones made the process seamless and efficient, allowing sales representatives to focus more on building relationships rather than managing physical cards.
Customer feedback
The feedback from customers was overwhelmingly positive. They felt that the sales experience was more personal because the contact information was saved directly to their phones. This feature was perceived as a demonstration of the salesperson's genuine interest in maintaining a connection instead of handing over a physical card that might get misplaced.
Addressing the challenges
1. Instant access to information
The challenge: Traditional business cards provided contact details, but the digital solution ensured that these details were readily accessible on the customer's phone, enhancing the likelihood of follow-up and continued engagement.
🔥 Digital business cards turned ordinary interactions into opportunities for instant connection and engagement. Customers could now access rich digital contact information from a simple scan.
2. Personalizing sales interactions
The challenge: Physical cards often lacked the personal touch needed to foster strong connections with customers.
🔥 With digital business cards, Polycor’s sales representatives could offer a more personalized and engaging experience, demonstrating their genuine interest in maintaining contact.
3. Promoting sustainability
The challenge: Polycor aimed to minimize the use of printed business cards to enhance eco-friendliness and sustainability.
🔥 The digital business card solution perfectly aligned with Polycor's goal of reducing environmental impact while enhancing the sales process.
Results and impact
With the digital business card solution, Polycor achieved some incredible results:
- 📈 Increased sales engagement: The likelihood of follow-up and continued engagement improved as contact information was readily accessible on the customer's phone.
- 🌱 Enhanced sustainability: The transition to digital business cards significantly contributed to Polycor's sustainability goals.
- 😊 High customer satisfaction: The personal touch and ease of use led to high satisfaction among both employees and customers.
Conclusion
Polycor’s transition to digital business cards has significantly contributed to their sustainability goals while enhancing the sales process. The ease of use and personal touch have led to high satisfaction among both employees and customers, making it a valuable addition to their marketing strategy.
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