With the advent of smartphone culture, consumers are continually accessing information about products, services, entertainment, and more. And they want this information fast. Using QR Codes in digital marketing campaigns not only delivers information at a single scan but also helps in increasing the ROI. This also gives marketers the ability to analyze the effectiveness of the campaigns in real-time, retarget customers and create personalized campaigns for their best buyers

Thinking of how you can drive sales from TV commercials? Shoppable QR Codes add a mobile-first element to your commercials and help pique consumers’ interest. Check out this article on shoppable QR Codes with helpful use cases and success stories!

Working on creating a QR campaign for your DTC brand? Learn how popular brands like Adidas, Lacoste, and Red Bull use QR Codes for better consumer experiences from this complete list and find the inspiration you need!

Many CPG brands are creatively using QR Codes in their marketing campaigns, whether it’s to provide information, increase consumer engagement, or foster brand loyalty. Check out the best QR Code campaigns curated by the most popular CPG brands.