Comparison
Uniqode v/s QRCG (by Bitly)
Uniqode is the better choice for advanced analytics, smart QR Code campaigns, QR Code management at scale, and enterprise-grade security. Uniqode vs. QRCG (by Bitly) is a choice about campaign depth and scale. Uniqode supports GA4 and ad-platform retargeting, GPS-level location data, and SOC 2/HIPAA. Choose QRCG (by Bitly) for a simple, low-cost solution with basic dynamic codes and scan data.
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Uniqode vs. QRCG (by Bitly)
Uniqode is the better choice for advanced analytics, smart QR Code campaigns, QR Code management at scale, and enterprise-grade security. Uniqode vs. QRCG (by Bitly) is a choice about campaign depth and scale. Uniqode supports GA4 and ad-platform retargeting, GPS-level location data, and SOC 2/HIPAA. Choose QRCG (by Bitly) for a simple, low-cost solution with basic dynamic codes and scan data.
Choose Uniqode if:
- You run multi‑channel QR campaigns (retail, packaging, events, direct mail)
- You need smart QR Code redirects based on time, OS, or location
- You want Meta/Google Ads retargeting and first‑party data capture
- You require bulk creation, APIs, team workflows, and white‑labeling
- You care about SOC 2, HIPAA, SSO, and other enterprise controls
Choose QRCG (by Bitly) if:
- You need a handful of dynamic QR Codes with basic analytics
- You don’t need advanced campaign logic, integrations, or compliance
- You prefer a simple, low‑friction interface and lower entry price
How does Uniqode compare to QRCG (by Bitly)?
| Feature | Uniqode | QRCG (by Bitly) |
|---|---|---|
Businesses of all sizes, marketing and ops teams | Individuals, solopreneurs, and very small businesses | |
Edit the destination after printing | Edit the destination after printing | |
Time, location, device, language, scan volume | No | |
Advanced (device, location, GPS, time) | Basic analytics but less granular | |
Yes | No | |
Google Analytics, Zapier, Meta, Google Ads, Slack, Make, Canva | Google Analytics only | |
CSV, API, Google Sheets | CSV only | |
SOC 2 Type 2, ISO 27001, HIPAA SSO | No, GDPR compliance and anomaly scan detection | |
24/7 chat, email, and phone on every plan | Chat and email | |
Enterprise-grade roles, SSO, audit logs | Team collaboration available but less enterprise-focused | |
Powerful and self-serve. Also has support from dedicated customer success manager | Self-serve |
Click any row to see the details. All claims fact-checked in August 2026.
What makes Uniqode different from QRCG (by Bitly)?
Both platforms can create and track dynamic QR Codes. Uniqode gives businesses more ways to manage, measure, and expand their QR Code usage as it grows.
Start with a small number of QR Codes and add bulk creation, APIs, integrations, more users, and structured campaign management when your requirements expand.
Choose a QR Code platform that can keep up as your usage grows
Create your first QR Codes in minutes, then expand into automation, advanced analytics, bulk generation, and team-wide management when you need them.
Why customers switch to Uniqode
Nicholas L.
Franchise owner
Michelle C.
Economic Development Coordinator
Radley M.
Construction business owner
Teams pick Uniqode for
Where QRCG (by Bitly) is the better choice
QRCG (by Bitly) is a practical choice if you need one or two dynamic QR Codes, basic scan analytics, and a simple self-serve setup. Its Starter plan also offers monthly billing. As the number of codes, campaigns, users, or locations grows, Uniqode provides more room to expand through Smart Rules, bulk creation, integrations, security controls, and deeper analytics.
Switching from QRCG (by Bitly)? Here's how it works.
Move your active QR Code campaigns to Uniqode by reviewing your current setup, exporting your data, and recreating the campaigns you still use. The Uniqode team can guide you through the process and help you avoid unnecessary reprints.
Review your active QR Codes
List the QR Codes you still use, along with their destination URLs, campaign owners, and domains.
Export your campaign data
Download your destination URLs and scan reports before you close your QRCG (by Bitly) account.
Recreate your campaigns in Uniqode
Import your QR Codes in bulk and organize them by campaign, location, client, or team.
Move your live QR Codes
Redirect codes that use your custom domain and replace only the codes tied to a provider-owned link.
See how Uniqode compares to every QR platform
Weighing more than one option? Here's how Uniqode stacks up against other alternatives.
FAQ — Uniqode vs. QRCG (by Bitly)
What is the difference between Uniqode and QRCG (by Bitly)?
Uniqode is built for businesses of every size, from teams creating their first dynamic QR Codes to organizations managing them across locations, clients, and campaigns. Its self-serve tools are easy to start with, while bulk creation, APIs, integrations, advanced analytics, and enterprise security support more complex needs as usage grows. QRCG (by Bitly) works well for straightforward campaigns with a smaller number of QR Codes and limited automation, but teams may outgrow it as their QR Code campaigns expand.
Does QRCG (by Bitly) support conditional routing?
No. A QRCG (by Bitly) code can point to only one destination at a time and must be updated manually. Uniqode can route the same QR Code by time, location, device, language, or scan volume. For example, one restaurant QR Code can show breakfast and dinner menus based on the time of day.
Does QRCG (by Bitly) offer GPS location tracking?
QRCG (by Bitly) uses IP addresses to report scans by city, state, and country. It does not provide GPS-level location data. Uniqode can identify scans from a specific store, venue, entrance, or shelf. This is more useful when several campaign locations operate within the same city.
Can QRCG (by Bitly) connect to a CRM or Zapier?
QRCG (by Bitly) integrates with Google Analytics but does not offer native CRM, Zapier, or marketing automation integrations. Custom connections require its API, which generates static QR Codes without scan data. Uniqode connects with Zapier, Make, Meta, Google Ads, and Canva to support automated workflows.
Which QR Code platform has better analytics, Uniqode or QRCG (by Bitly)?
Uniqode offers more detailed QR Code analytics. It tracks scans by device, operating system, time, and GPS-level location, with data that can flow into GA4, advertising platforms, and BI tools. QRCG (by Bitly) reports total scans, unique scans, time, operating system, and IP-based city location.
Is Uniqode SOC 2 certified?
Yes. Uniqode holds SOC 2 Type 2, HIPAA, and ISO 27001 certifications and supports SSO, two-factor authentication. QRCG (by Bitly) offers GDPR compliance and anomaly detection, but does not hold any other certifications.
How many QR Codes can I create on each platform?
Uniqode includes 15 dynamic QR Codes on its entry plan, 250 on its $49 plan, and 500 on its $99 plan. QRCG (by Bitly) includes 2 on Starter, 50 on Advanced, and 250 on Professional.
Does QRCG (by Bitly) have enterprise features?
QRCG (by Bitly) offers higher-tier plans with more dynamic codes and some API/bulk capabilities, plus white-label options on Professional. However, it lacks the depth of integrations, compliance certifications, and white-label positioning that enterprise teams typically require.
Can I use Uniqode for small projects too?
Absolutely. Uniqode's Starter plan is designed for small teams and pilots. You get dynamic codes, basic analytics, and design controls, then upgrade as your use case grows.
Get more value from every QR Code campaign
Create, manage, and measure QR Code campaigns, understand what drives scans, and add more users, locations, and workflows as your needs grow.