How Len uses Uniqode
One tool for everything: a dental consultant's codes across a whole partner ecosystem.
for total scans across all Uniqode customers
for portfolio breadth across all Uniqode customers
for scans per code across all Uniqode customers
The challenge
A consultant and author in the dental world sits between practices and the software vendors that serve them, while also promoting books, a podcast and resources. Every one of those relationships generates links: referral links for vendors, review links for practices, store pages for books, booking pages. Handing out a long list of unrelated links, with no way of telling which one worked, makes it impossible to know where the attention goes.
The solution
Len gives every relationship its own code. Vendor and partner codes are labelled for the product they point to; review-request codes are made per practice; book and podcast codes cover his own content; booking and event pages round it out. Referral identifiers are built into many destination URLs, so the partner on the other end can see where a visitor came from. One account holds the lot.
How Len puts it to work
A code per partner
Each software or service partner has its own code with a referral-aware destination, so the partner can see who sent the visitor.
Review links per practice
Review-request codes are made for individual dental practices, each sending patients to that practice's review page.
His own content
Books, a podcast and a resources page each have a code, and the resources page is the account's busiest.
Bookings and events
Consultation booking pages and event registration are reachable by code.
Added in waves
New codes arrive in waves, with a long tail of single additions.
Features used
04 · The outcome
A large portfolio, added to in bursts and steadily since. It ranks in the top tier on total scans, breadth and scans per code, and its busiest code, a resources page, draws about a fifth of all scans.