How Ryan uses Uniqode
Running many clients' QR work from one account, with attribution the agency owns.
of all scanning from a single placement the agency built
of all Uniqode accounts by portfolio breadth
the codes of a typical business services account
The challenge
An agency delivering design and merchandise work has a structural problem an in-house team never faces: every deliverable belongs to somebody else. The code goes on the client's material, points at the client's property, and lives under the client's brand, so the agency has no way to prove the work performed without asking each client for access to systems they don't control. Multiply that by a book of clients and there is no single place to look.
The solution
Ryan turned a single-tenant tool into a multi-tenant one by convention. Every code name begins with the client it belongs to, so ownership is readable from the name alone and the whole portfolio partitions cleanly by engagement. Deliverables go down to person level: individual digital cards for client team members, each tracked separately. The agency's most repeatable product, branded merchandise storefronts, is instrumented identically every time rather than reinvented per client.
How Ryan puts it to work
Client name as a namespace
Every code is prefixed with the client it belongs to, so a portfolio spanning many engagements stays sorted by owner without any folder structure.
Per-person digital cards
Individual client team members each get their own card and their own code, so the agency delivers at person granularity rather than only at company level.
One repeatable product, instrumented the same way
Branded merchandise storefronts are the agency's most repeated deliverable. Each client's storefront gets the same code treatment, which makes results comparable across clients.
Analytics that stay with the agency
Because codes are created and held in one account, per-code performance is visible to the agency without requesting access to each client's own systems.
Features used
04 · The outcome
One placement the agency built, a hospitality client's landing page, went on to outperform everything else in the book by a wide margin. That is the kind of result an agency can only demonstrate if it kept the measurement on its own side of the relationship.