Before You Plan Your BFCM
Campaigns, remember
To meet customers where they are, marketers need to:
Plan early
Use QR Codes across digital and physical channels
Offer more than just discounts
Use dynamic QR Codes to modify content and avoid its expiration
Ensure the scan experience is clear, fast, and rewarding
Match post-scan content to shopper expectations
A/B test your QR Code’s content, flow, and placement
Personalize wherever possible
QR Codes work when they work for the customer.
When QR Codes are used intentionally with speed, value, and context in mind, they stop being a novelty and become a conversion engine.
The good news is that most marketers are already halfway there. With just a few strategic shifts, they can fully manage shoppers’ expectations and win them over come shopping season.
Good luck!