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Why 2022 is the Year of QR Codes

Why 2022 is the Year of QR Codes

Trace the journey of QR Codes from before till the year 2022. Find out the reasons for the sudden resurgence of QR Codes in 2022, trends prevalent till date, and benefits of using them.

Top retail marketing strategies in 2019

top_retail_marketing_strategies_in_2019

To make it in retail, the mantra for success was – Location, Location, Location. Not anymore, though. 2018 saw major big-box retailers like Toys R Us, Bon-Ton closing down and others like Macy’s, Sears and J.C. Penney closing some of their major stores. The culprit? E-commerce that has brought on the ‘retail apocalypse.’ But, the […]

QR Code Marketing: QR Code Use Cases for Proximity Marketing in 2024

QR Code Use Cases for Proximity Marketing in 2022

Get a comprehensive overview of QR Code for proximity marketing from 2011 to projections for 2024. Follow the journey of QR Codes right from their inception for tracking vehicle manufacturing and progresses to their adoption in various industries.

BLE beacons, QR codes and NFC – A unified approach to boost millennial engagement

2018 was the banner year for proximity marketing solutions like Bluetooth beacons and QR codes. While Tommy Hilfiger experimented with Bluetooth-tagged clothing, small business retailers used beacons to design experiences similar to Amazon Go. Not just that, Snapchat launched QR based Snapcodes, and Instagram, Amazon, and Google caught up. Clearly, as 2018 has come to […]

How SMBs can leverage location-based marketing to drive their ROI

By 2022, the proximity marketing market is estimated to be worth USD 52.46 billion. And, with the growing emphasis on improved customer experience, SMBs must make efforts to incorporate proximity marketing in their marketing arsenal. Instead of singling out only one proximity channel, a smart move is to implement a combination of two or more […]

Proximity marketing without an app to engage customers in 2019

Proximity marketing without an app to engage customers in 2019

How to run proximity marketing campaigns without an app 1. NFC and QR codes NFC tags and QR codes have risen in popularity in the last couple of years and are excellent channels to deliver proximity marketing campaigns without an app. NFC-enabled products have made quite a splash this year and give businesses a way […]

Buy Beacons: 7 Things you Need to Know before Buying Beacons

Buy beacon guide

Here are the core factors to consider before you buy beacons. A guide to help you buy the right Eddystone beacons, iBeacon and the best Bluetooth beacons.

Uniqode updates policies to become GDPR compliant

Beaconstac updates policies to become GDPR compliant

General Data Protection Regulation (GDPR) overview GDPR is a European Union (EU) privacy law that impacts businesses around the world. This law regulates how companies use personal data of users located in the European Union. If a business collects, transmits, modifies or stores any personal data of EU citizens, they need to comply with GDPR. […]

Proximity Marketing in 2019 and the market forecast for 2022

Proximity-based marketing isn’t a new concept. It has been around for decades. Whether it’s giving out flyers in the busiest part of the city or hiring a sign spinner to drive sales, it has always relied on location-based marketing. With the dawn of the World Wide Web, marketers were able to target consumers using their […]

How to run a powerful proximity marketing campaign on iOS devices?

How to run a powerful proximity marketing campaign on iOS devices

According to a recent survey by Statcounter in December 2017, 19.91% of the mobile market is occupied by iOS devices. For the last few years, sending proximity marketing campaigns to iOS was a breeze – Chrome browser scanned for beacon signals and displayed the notification on the device as soon as it detected a beacon […]