By 2022, the proximity marketing market is estimated to be worth USD 52.46 billion. And, with the growing emphasis on improved customer experience, SMBs must make efforts to incorporate proximity marketing in their marketing arsenal. Instead of singling out only one proximity channel, a smart move is to implement a combination of two or more […]
Published on: December 20, 2018
How to run proximity marketing campaigns without an app 1. NFC and QR codes NFC tags and QR codes have risen in popularity in the last couple of years and are excellent channels to deliver proximity marketing campaigns without an app. NFC-enabled products have made quite a splash this year and give businesses a way […]
Published on: November 29, 2018
Here are the core factors to consider before you buy beacons. A guide to help you buy the right Eddystone beacons, iBeacon and the best Bluetooth beacons.
Published on: August 2, 2018
General Data Protection Regulation (GDPR) overview GDPR is a European Union (EU) privacy law that impacts businesses around the world. This law regulates how companies use personal data of users located in the European Union. If a business collects, transmits, modifies or stores any personal data of EU citizens, they need to comply with GDPR. […]
Published on: July 27, 2018
Proximity-based marketing isn’t a new concept. It has been around for decades. Whether it’s giving out flyers in the busiest part of the city or hiring a sign spinner to drive sales, it has always relied on location-based marketing. With the dawn of the World Wide Web, marketers were able to target consumers using their […]
Published on: July 19, 2018
According to a recent survey by Statcounter in December 2017, 19.91% of the mobile market is occupied by iOS devices. For the last few years, sending proximity marketing campaigns to iOS was a breeze – Chrome browser scanned for beacon signals and displayed the notification on the device as soon as it detected a beacon […]
Published on: February 1, 2018
A comprehensive comparison of all proximity marketing solutions for retail (PART – 1) Since the 1960s, E. Jerome McCarthy’s concept of the “Four P’s of Marketing,” – using Product, Price, Promotion and Placement as the primary pillars of marketing strategy has served various businesses. And although the four P’s have gone through various iterations over […]
Published on: January 19, 2018
UPDATE: Nearby Notifications will no longer be supported on Android smartphones after December 6 2018. Very few in-store technologies have seen the kind of success that beacons have – 75% of the top 20 retailers in the U.S. have implemented beacons. And that’s because beacon technology delivers campaigns and enables personal communication when customers are […]
Published on: January 11, 2018
With mobile surpassing desktop as the most important influencer for customers to make purchase decisions, stores and brands should focus on the most effective ways to reach customers on their mobile devices. This is where location-based marketing or proximity marketing is proving to be a boon to brands and stores. Proximity marketing gives brands the […]
Published on: March 31, 2016
UPDATE: Now you can set up beacon marketing without investing in your own app Proximity marketing is all about marketing to your consumer at the right place, at the right time, with highly relevant and personalized notifications. It provides outstanding results for businesses in combination with the right advertising strategies and tools. Over the past year, […]
Published on: January 6, 2015
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