QR Codes for small businesses are excellent tools for enhancing marketing efforts and customer engagement. Here’s a step-by-step guide on how to create a QR Code for a small business and some best practices to consider.

Discover the the origin, evolution, and widespread applications of QR Codes across various industries. Find interesting brand examples from Taco Bell’s edible QR Codes, Nissan’s mobile engagement initiative, and L’Oreal’s taxi-based campaign, etc.

Find out how you can use QR Codes in retail from this helpful guide, and dive into the QR Code campaign teardown of popular brands like Heinz, Lacoste, and Ralph Lauren.

Near Field Communication is taking the marketing world by storm and for a good reason.

Brands with NFC applications have tasted success and gained a rather positive momentum to keep their customers engaged.

These six companies have the most eye-catching ad campaigns of all time. Read to know more.

This is an easy guide to learn how to scan QR Codes with Android phones. Find out how to scan QR Codes on Android without an app for specific Android versions and models.

Exciting times ahead at Beaconstac! The Beaconstac solution now supports NFC and QR codes in addition to beacons giving you the opportunity to run proximity marketing campaigns without an app. While beacons remain the best way to deliver location-based contextual content through a native app, we recognized the need for an app-less proximity marketing solution […]

Trace the journey of QR Codes from before till the year 2022. Find out the reasons for the sudden resurgence of QR Codes in 2022, trends prevalent till date, and benefits of using them.

To make it in retail, the mantra for success was – Location, Location, Location. Not anymore, though. 2018 saw major big-box retailers like Toys R Us, Bon-Ton closing down and others like Macy’s, Sears and J.C. Penney closing some of their major stores. The culprit? E-commerce that has brought on the ‘retail apocalypse.’ But, the […]

Get a comprehensive overview of QR Code for proximity marketing from 2011 to projections for 2024. Follow the journey of QR Codes right from their inception for tracking vehicle manufacturing and progresses to their adoption in various industries.

2018 was the banner year for proximity marketing solutions like Bluetooth beacons and QR codes. While Tommy Hilfiger experimented with Bluetooth-tagged clothing, small business retailers used beacons to design experiences similar to Amazon Go. Not just that, Snapchat launched QR based Snapcodes, and Instagram, Amazon, and Google caught up. Clearly, as 2018 has come to […]