Direct-to-consumer marketing helps CPG brands differentiate themselves from competitors and understand their consumers better. Explore this insightful guide on how CPG brands can build a DTC eCommerce channel successfully.

As marketers are grappling with the ongoing crisis of the pandemic, there is also a considerable amount of apprehension about the future of events. As most states are slated to reopen, the second half of the year looks promising since contactless events have become a mandate going forward.
Contactless events with socially aware rules and regulations will be the way of going forward to ensure optimal safety. In the post-COVID era, only those will succeed who can make their audience feel safe.

Find out how to create a custom QR Code using a WhatsApp QR Code generator. Add contacts in a jiffy, start a conversation with anyone instantly, and help customers talk to your business seamlessly with a single scan.

Nail inventory management by using QR Codes for inventory tracking. Learn about the differences between bard codes and QR Codes, why you should leverage QR Codes for inventory tracking, and the benefit of using dynamic QR Codes.

An election campaign constitutes a myriad of operations – field organizing, collecting voter data, targeting voters, understanding the political landscape, and campaign marketing to name a few.

Luckily, technologies such as QR Codes for election campaigns can help campaign organizers ease and automate their process to maximize their outreach.

Read this blog post to learn how QR Codes can be used in election campaigns.

Apple previewed iOS 14 to be released this fall, but the most powerful announcement was ‘App Clips,’ where users can access parts of an app without having to download it or navigate the entire app via QR Code or an NFC tag.

With many schools and universities slated to reopen in the fall-term, getting back to normal will take time. Moving to contactless solutions and touchless access controls may not solve hardships, but these are important tools that will establish safe environments for students and the staff.

Major brands such as Hilton and Marriott are turning to no-touch operations with electrostatic sprayers, sealed hotel rooms, mobile check-in, and contactless ordering. When building a reopening strategy, it is important to opt for contactless solutions for hotels to make guests feel clean, safe, and comfortable.

A number of popular brands such as JC Penney, McDonalds, and Tag Heuer have witnessed a spike in customer engagement by adding appropriate CTAs to their QR Code campaigns.

How do frame QR Codes help?

Contactless payment and contactless solutions are now on the surge considering the advantages it has over traditional methods.

Given the time that we are in right now, contactless payment and contactless marketing such as delivery, access into buildings/institutions, and sharing information is largely beneficial.