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Chasing dollars over data can, ironically, bleed valuable dollars on Black Friday and Cyber Monday (BFCM).
These two biggest shopping seasons of the year are a short window for brands to drive massive revenue and capture customer attention. It’s a high-stakes moment, primed with opportunity.
However, when we looked closer, a gap emerged, especially with QR Codes, where what marketers deliver and what customers expect don’t always match.
Nearly 60% of marketers used QR Codes last year, but many just placed them on flyers or signage without eyeing the broader user experience. Only a small number tracked how people actually interacted with them, and an even smaller percentage used inputs to do anything about it.
Meanwhile, customers scan only when it feels worth it. Our survey of 1,000 U.S. consumers shows that most people are open to QR Codes. But they want them to lead to something valuable: a deal, a personalized offer, or a quick checkout. When that doesn’t happen, they feel disappointed, or they don’t scan at all.
This report brings both sides together. We’ve married first-hand data from marketers and consumers to show where the exact gaps are and how brands can close them before the next BFCM rush. If you plan to use QR Codes this year (and you should) or wonder why past campaigns didn’t convert better, this report is for you.
