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Do QR codes and RFID measure up to powerful Bluetooth beacons for retail?

Do QR codes and RFID measure up to powerful Bluetooth beacons for retail?

A comprehensive comparison of all proximity marketing solutions for retail (PART – 1) Since the 1960s, E. Jerome McCarthy’s concept of the “Four P’s of Marketing,” – using Product, Price, Promotion and Placement as the primary pillars of marketing strategy has served various businesses. And although the four P’s have gone through various iterations over […]

How to run a proximity marketing campaign without an app

UPDATE: Nearby Notifications will no longer be supported on Android smartphones after December 6 2018.  Very few in-store technologies have seen the kind of success that beacons have – 75% of the top 20 retailers in the U.S. have implemented beacons. And that’s because beacon technology delivers campaigns and enables personal communication when customers are […]

10 Interesting Ways to Send Beacon-based Proximity Marketing Messages to Customers

10-interesting-ways-to-send-beacon-based-proximity-marketing-messages-to-customers

With mobile surpassing desktop as the most important influencer for customers to make purchase decisions, stores and brands should focus on the most effective ways to reach customers on their mobile devices. This is where location-based marketing or proximity marketing is proving to be a boon to brands and stores. Proximity marketing gives brands the […]

What is Proximity Marketing and How does it Work?

How-proximity-marketing-works

UPDATE:  Now you can set up beacon marketing without investing in your own app  Proximity marketing is all about marketing to your consumer at the right place, at the right time, with highly relevant and personalized notifications. It provides outstanding results for businesses in combination with the right advertising strategies and tools. Over the past year, […]

5 Reasons why QR Codes are still effective in 2023

5 Reasons why qr codes are still effective

Wondering if QR Codes are still effective in 2023? Should you be using them? Here’s our take on why QR Codes are here to stay.